Businesses that make money in a down economy

A similarity businesses share that make money in a slow economy
We really notice reading trade journals and the likes how some businesses survive and even grow at a faster rate during a downturn in the economy and that lead us to write this article because even for us at Viper Logic with 15 years of working towards bringing the right new products and services to market at the right time also known as the “Perfect Storm”.

We believe we have the right product that is a service at the right time that would mean we have a 1 in 15 ratio showing at least in our case that market timing is a very difficult task to accomplish requiring a true forward looking vision and prediction approach.

Be accessible
Meet Viper Logic and their mascot Logic
This is not an article about our product Viper Mailer, technical support, education and training, support ticket system or even our coined Insta-Response live Q and A service but rather beyond these normals, it is about access to the CEO of our company and companies that take this similar approach to doing business and growing that business in a down business climate.

One place we discovered about finding these down economy money making businesses is identifying which ones have easy access to the business owner(s) and how available to you they are (from the top down) at all times. A good example is to start with ourselves, I am Logic the CEO of Viper Logic Corp and my real name is Lance Conway and my personal email address is and I reply to every email I receive with my direct phone number located in the signature of the message so I can be called directly.

Below in the titled paragraph Meet Logic explaining how utilizing a friendly face via an avatar can be put to work early for a start up company and utilized over the life of the company because we all know that as a company grows that the CEO will have greater responsibilities in the expansion and day to day operations.

Meet Logic
If you have not met, had contact or know what or who Logic is all about you can learn about Logic here at Logic’s biography Logic Talk is your friend waiting to meet you however in short Logic is the corporate mascot an avatar for Viper Logic an Advanced Technology Engineering company. Logic is the future communications representative and this approach allows the clients to access CEO 24/7 because Logic is friendly, informative and at times when the CEO is preoccupied or away on business another qualified company representative can be the CEO making the CEO available at all times from the customers point of view.

Making your company CEO personal and available is profitable
We have been operating the Viper Logic Corp. since May 1993 and have for most of these 15 years had this message on our main web site Viper Logic How We Work to allow the shy or unsure a way to meet, discuss and enjoy a relationship with us. This approach puts us and can give you and your company an edge (from the eyes of your customers) above the competition because unlike the usual site that has the “Contact Us” (which we have as well) you are providing a very personal approach to being available.

Expanding the CEO availability approach
There has been only a few people who have actually used the “How We Work” in 15 years. So because we will never accept not making friends on a continuous effort and making sure we stay in touch utilizing the technology that is working today for others is why we set out to create a Logic profile on over 40 forums, 10 social networks, and 6 blog community directories that we started about 2 years ago.

Today we have a 4 month old blog “Logic Talk” offering the same access to us but with yet an easier and simple way to contact and share your ideas, thoughts and anything else.

Who taught Viper Logic to be accessible
Viper Logic is a client to a small 3 or 4 branch Orange County California bank and this bank during the good economic times and even more now that the economy and in particularly the banks are going through a down time this bank continues to send out letters take out newspaper articles and always include both the email address and the direct telephone access to their president at all times.

This Bank is Sunwest Bank and that is who and how we learned to have our own company offer this exact same approach to business and we call this tactic taking down the corporate barrier allowing absolute access to the business. We understand that as a company grows it might begin to feel like it is not possible to accomplish this but there are always ways to make the public at large fell they have this ability to provide the same feeling especially with greater resources that a larger organization has to its disposal.

Viper Logic utilized their avatar to be sure that the access to the CEO would be maintained as the company grows however for banking we do not envision them as and industry trying such a daring move like using an avatar.

Current Major in work Viper Logic Products we are applying this Friendly CEO Avatar approach to
Our first product that we began pushing the Logic avatar to is Viper Mailer an Email Marketing Software that we provide as a web based service we feel is a perfect down economy tool from a price point based on the (ROI) Return on Investment that email marketing provides and if you would like to see it and try it for free you are welcome to here Email Marketing Sign Up because we are absolutely sure this service will help any business or organization prevail.

One carry through from the personal touch approach that is featured on Viper Mailer is located right on the home page of the site and is our Insta-Response an active twist with good urgency wording that conveys we are here to help you right-away.

Going Green in this down economy also sells well
Next the Viper Mailer and email marketing as an industry in general is a Green Product reduces the carbon footprint and is the lowest cost affective way to maintain customer loyalty and building growth for any business or organization. Email Marketing service providers is a business model with great quarter over quarter growth because it is really relativity new (starting around the mid to late 90’s) to most businesses regardless of size that continues to grow at an even greater rate during a down economy since the current downturn the first major downturn since before email marketing was created and has been offered as a service.

Logic wants to be the California Weather Mascot
Our second product is a series and is even more exciting to us and we hope you will feel the same way about it because it is a focused approach on reporting weather and local information city by city for California presented by Logic. This project is a goliath from a small business point of view and it is available here California Weather.

If you would like a copy of our growth plan for California Weather please send and email directly to Logic here and a very detailed copy will be sent to you via email or US mail.