Tuesday, June 03, 2008

Adsense or Nonsence?

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What has the Internet become
Logic really has to go off about the topic of AdSense. PPC (Pay Per Click) and finally AdWords types of advertising profit sharing models.
Ads that are Pay Per Click is where you agree with one of the three or so major search engines to place there ads that are relevant to you web site, blog, social network, or forum then when one of your sites visitors clicks on that ad you receive a portion of the money from that ad that the advertiser has agreed to pay for and the advertiser has bid a price they are willing to pay for that advertisement click.

Looking back just 15 to 18 years ago
See being from the world of computers when you once upon a time turned on the machine and you viewed the CPrompt is today the equivalent of being and auto mechanic opening the hood of a car and seeing what you could and would do next.

Also being a nerd has analytics advantages as well. You are trained as a true software development engineer to take a technical look into how things work, then help be a part of what and how things are created.

Logic belongs to a lot of webmaster forums, to stay in touch with what is being talked about.
During one recent morning of enjoying those repetitive questions on a few of the forums Logic realized that people came to these forums and without looking around the forum for and answer to a question, these webmasters would just post the same question again and again. I then realized that what goes on in these industry forums is a lot of posting and yes there are some answers in fact the same people answer the same questions over and over again with the exception of a few that provide the one asking the question a link to a place already on the forum with answers that are thoural and complete.

Questions that are common for webmaster forum examples are:
I need a domain name is it better to have a .com or will anything do?
I built a blog or web site and now what do I need to do for people to visit the site?
Where can I find FREE hosting for my site?
I own a domain name and I want to know how much it is worth?

Ad Revenue Is Not A Product
Ok I could go on all day about these repetitive questions we read day in and day out on these forums however there is something else going on and it is bigger then all of the other questions except few to no one is asking this question.
Here is a classic example of what is going on that is mission critical to the very survival of the Internet as we know of it today.

Example, and Logic has thousands of them on this subject of web sites, blogs, social networks, and forums.
The build a site that has a lot of content on the subject that the site is based on and then sign up for those paid sponsored ads that are on almost every site we visit and calling these sites a business is retarded.
So lets say that you make a thousand (1000.00) dollars per month from this site and this number is being generous beyond any true dream because the numbers are more like 2 to 3 dollars at best per day and that our friends is around 75.00 dollars per month.

What it takes to make an income
Now lets look at the time which by the way is money, involved in doing this project.
Today you can get a blog for free and it includes the hosting (Logic is using a paid and built blog and paid hosting in-house) so you have no out of pocket expense true, but you do have expenses.
To run a blog you are going to need to write topics and manage it on a daily basis.

How much is my time worth
So lets determine what you are worth as a human on the job market.
Lets say you got off of your lazy ass and went out, got a job that pays 8.50 dollars per hour. The 8.50 per hour you are getting is what you are worth so lets share here for a moment that you run a blog.

What to do when wanting 10,000 daily reader/visitors
To properly run a site you will need readers/visitors and members.
Lets say that you want 10,000 readers/visitors a day visiting your site.
You now have a site that will bring you one or two hundred dollars per month if that because everyone is not going to click on those ads in fact Logic would venture to say that the ad clicking is becomings invisible to the Internet surfers because that they are on every site you visit (almost but not here at Viper Logic).

However the only way you are going to get this many reader/visitors is to perform several time consuming tasks and here are those tasks.
1 Take a course in Search Engine Optimization and Search Engine Marketing. 500 to 1000 hours depends on your devotion and grasping the course. You will need to stay on top of this so each month there are updates and reviews as the Internet is ever changing. Also there are fees to become and gain this knowledge. So lets use 500.00 one time fee and a 150.00 annual updates fee.
Applying the SEO and SEM skills will mostly be free however there are fees to be listed in some of the more important places that you will need to get started on your way to getting 10,000 reader/visitors per day.
2 You should buy a domain name and hosting package to be on your own for maximum performance and results 10.00 domain annual fee, and 25.00 dollars hosting per month.
3 Writing good on topic content (stories) for your blog one to two times daily. About 2000 to 3000 words per day will take around 4 to 5 hours.
4 Sign up for advertising campaign by going to any of the three top search engines they all offer this service. Takes 10 to 15 minutes and then await approval.

Ok lets go over the time is money you are spending here to be in the ad site business.
We know you are worth 8.50 per hour so go ahead and add up your up front expenses and then add up your hours and then do a little math. At this point you can do the math for yourself, and hey you really should get used to doing it for yourself because your sites will not bring in enough so you are not going to be able to hire anyone with the little income you will be receiving from your sites.

More is not better
I know what you might say here, wow what a burnout Logic is because I have the answer.
I will build 10 or 20 sites and will make 10 to 20 times that amount of money. Do not bother because you will need to do your effort applying times that 10 to 20 sites and you are still not gaining ground and besides how on earth are you going to maintain 10,000 reader/visitors per site per day?

The Internet is not ending
Ok this is not a story about the end of the Internet, it is not my place to think that way, but it is my duty to inform you that building a pretty site then placing ads was not and is not a business. Yes there are a few but you need to truly understand that there are nearly 150 million web sites and 100 million blogs and god only knows how many forums and social networks on the Internet today.
You can see that your odds are slim to none of being one of these popular sites you and I read about from time to time.

Here is a business example that will work.
Effort Required Here
Go out become like we are, low-level software development engineers and create a product or service like our ViperGate.com or ViperMailer.com then apply all of those techniques above to the web site including a blog and a couple of forums just like Logic loves writing on each day. Now you have a true business model. You have a product that is to help others.

Warning about Internet SCAMS
Do it our way and you will also not be involved in what might become known as the greatest pyramid scheme in the history of man kind.
That is being in the advertising business with your own sites and making, sharing in profits like all of the sites we visit are doing. There are so many people doing this that it could possible be diluting the Online Advertising Industry. This is in our opinion for now anyways.
What you will notice doing extensive research into companies that sell true products and services is that these companies do not place PPC advertisements on their sites for several reasons.
The PPC advertisements are going to offer relivent advertisements to the subject matter of your site. In the case of ViperMailer.com here Email Marketing Authority is that there would be advertisements from our competitors under the keywords that apply to our product that is a service in Email Marketing.
Next please find us all just one web site of a well known company that offers real products they produce or services that they produce with these PPC (Pay Per Click) advertisements on them so we can learn about a popular company that is doing this on their site.

There is no shortcut to effort
If you think that you can just do this and do that and they (the reader/visitor) will come you are wrong, there is no get rich over night business models and the Internet is no different then the schemes from all of our pasts. 

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