Email Marketing Tip Direct Mail verses E-Mail

Why replace direct mail with email marketing
The future is now shining on electronic marketing and in fact since 2002 email marketing had began to threaten direct mail marketing and the direct mail industry began to understand email marketing appeared to be here to stay. An actual quote released back in 2007 that stated “it is clear, email marketing is here to stay for the long term and will grow in both frequency and volume.

These facts are all said without the obvious direct mail issues like cost to create, print and mail the offer verses the cost of email marketing and the also well known fact that the (ROI) Return on Investment is greater for email marketing then direct mailing regardless of targeting or not.

Comparing junk snail mail to SPAM
Junk Snail Mail
We see more and more the important mail that was once our bills and such being taken over by auto withdraw and online bill paying making the need for one to get the mail out of the mail box and having to go through it with less and less intensity, less and less because of this being the electronic age.

We also see a lack of regulation in the postal system in regards to the receiving of junk mail meaning you cannot elect to only receive certain types of general product promotion, gimmicks and offers in your mail box making the mail box less and less important looking in to the not so far off future.

SPAM Mail
The very word today sparks a hostel rebel towards the very idea of receiving one more unwanted message or offer we did not request or even wish for in our email inbox so while this is a global crisis that has been a growing problem for years the truth is it is getting harder and harder for the individual to send out bulk unsolicited emails each day.

Email Industry Rules and Regulations
This is a big part because as an industry we at Viper Gate, MSN, G-mail, yahoo mail and AOL as email account host providers, the ISP Industry like your cable company or a Verizon, AT&T and companies like us at Viper Mailer as members of the email marketing industry have developed very strict email SPAM filter systems, email sending quantity restrictors and as email marketing service providers Viper Mailer require a contact list be Opt-In and on topic before you are afforded an account to send a message through our system is greatly effecting the old gain buy or steal a list of email contacts and send them out to see what sticks, those days are coming to and end.

By By SPAM
All of the above industries and Viper Logic, Viper gate and Viper Mailer are devoted to and are very willing CAN-SPAM Act of 2003 compliers that will do all it is going to take to control the distribution of email and to kill the distribution of SPAM in the very near future.

Email marketing is Green direct mail is not
The time to go green is more discussed today and all companies regardless of their size are all conscious of the environment then ever so email marketing does present a green alternative to mailing out offers and discounts making email marketing the best affordable alternative. Email marketing also reduces the delivery of needing to send an important message by mail.

How to begin an email marketing campaign
Viper Mailer is the green choice and the delivery system is user friendly, affordable and they get more messages delivered then other email marketing services because of their white ISP relationships, Can-Spam compliance that get messages through to most any email inbox.

Simple to start offering the best email marketing practices in the industry with the most complex education center there is making Viper Mailer the email marketing industries authority on email message deliverability and reliability.

Learn how to begin email marketing today at the Viper Mailer Education Center or if you know enough about the subject of email marketing and just want to get started try our free email marketing.

Discovering Cities in California Series - Buellton

Welcome to Buellton, California
Located in Region 6.
The County is Santa Barbara.
The city has just under 4,000 residents living in 1.6 square miles of area.
The city was incorporated in February 1992.
The city is located in Southern California.

Some Interesting facts about Buellton, California.
Located right off the 101 Freeway also known as the El Camino Real Missions Trail that runs right through the center of the city exit California Route 246 about 10 miles from the Pacific Ocean Buellton is famous even if you have not ever stepped foot in the city because Buellton is home to Adersen’s Split Pea Soup and this soup is carried in all major grocery stores meaning you more then likely have tasted the best Split Pea Soup there is.

Located in the Santa Ynez Valley running right along the Santa Ynez River this is a well worth the stop from great soap to exploring along the creek or rivers edge as you drive into Buellton off of the 101 Freeway you will notice that there is a large center medium that is grass like a park and there are flags from all military branches lining this center medium co-naming this Avenue of the Flags where there is a sitting area and statues all surrounding the American Flag all looking up at the flag. 

Things to do in and around Buellton, California.
If you like to camp go back backing even bird watching there is all of this and if you are into the wonderful California Missions along the California coastline then please visit Mission Santa Ines built in 1804 this is one along the El Camino Real Mission Trail. Like history there are 3 museums in Buellton and the Solvang area.

If you are a beer lover like Logic then the Firestone Walker Brewery in Buellton they do it right and this is fun.

Because you are only 10 miles up from the scenic California coastline you can venture down to the ocean and enjoy some of this states wonderful beach lands.

Official City of Buellton, California web sites.
City of Buellton City of Buellton, California

Buellton Chamber of Commerce Buellton, California Chamber of Commerce

BuelltonWeather.com

KooKooDoo.com What to doo

What is in a domain name
We would like to share a name from our inventory at Viper Names and show how it is amazing what can be in a name.

See there are three (3) general historic paths one can take to make a domain name popular and of course a domain name regardless needs to have great reason for someone to visit it more then once a true and proven challenge.

Internet Superstars
We see a name like Amazon, Ebay, Myspace and Google as household names today but it is interesting how these names got so popular. First to offer books online and with free shipping to off set the expense of buying online versus going into a book store (even though time is money either way you pay), next the first to offer online auctioning, the first social network on a large scale and finally, and finally the first to truly monetize the search engine as a payable advertising service.

How did these superstars do that
Besides being first in their field, there was word of mouth then a lot of money spent by some sent these companies into the best of the Internet times all pre blog times and except for Myspace (long term results to profit clients not proven) they all offer monetizing services and products. First comers have the great opportunity of the power of viral marketing but how about the rest of us?

3 Ways to popularize a site
1 Be first and be needed like the above companies and capitol helps after that.
2 Social marketing with blogs, videos, forums, social networks, articles to publications digital and print and lastly word of mouth.
3 Have an easy to remember or on topic (keyword) domain name that is part of a great site with over the top content and product or service offerings.

Great Domain Names
Looking at expanding on number 3 for this article only sense the others number 1 and 2 are self explanatory. Owning a domain name that is on topic (keyword) is really important for those of us that do not have the resources to be first or to push major advertising.

A great example of a domain name that we own
ManagedWebSiteHosting.com it is an on topic and explanatory domain name that breaks out what it does and what it is Managed Web Site Hosting tells the search engines and the person searching for top level web site hosting be cause Managed is what the hosting industry refers to as a fully monitored, mirrored, backed up, redundant and non shared web site hosting. Managed Web Site Hosting is a dedicated hosting 1 client and a single or multiple server configuration and a whole lot of other features and benefits.

What would you do with KooKooDoo.com?
It seems to be a fun name however it is not a natural search term like our other domain names. If you have any ideas what to do with this KooKooDoo.com domain name we are very excited to hear from you.

Discovering Cities in California Series - Brisbane

Welcome to Brisbane, California
Located in Region 9.
The County is San Mateo.
The city has just under 4000 residents living in 3.44 square miles of space and 17.00 square miles of water area.
The city was incorporated in November 1961.
The city is located in Northern California.

Some Interesting facts about Brisbane, California.
Located right on a lagoon separated by the 101 Freeway (Bay Shore Freeway) and the San Francisco Bay this city of Brisbane is built right along the hill side of the San Bruno Mountain State Park a neat little city along the Pacific Ocean coastline. This city is a heavy industrial, technology and box store area.

Things to do in and around Brisbane, California.
You can access this city with ease if you are traveling the 101 Freeway exit Bay Shore Blvd. Just off the city there is a marina just take Sierra Point Parkway. You are really near all San Francisco is to the north from here and the San Francisco International Airport is to the south of Brisbane and they both share this side of the San Francisco Bay. Visit Candlestick Park where the San Francisco 49’ers play See the NFL Team SF 49ers


There is this great piece of history and a well thought out visit is recommended because this museum has worked hard on a very important part of California history and in particularly San Francisco. You will enjoy these trams they are really cool California Tramcar Museum.

Official City of Brisbane, California web sites.
City of Brisbane City of Brisbane, California

Brisbane Chamber of Commerce Brisbane, California Chamber of Commerce

BrisbaneCityWeather.com