Famous person would be 104 years old today

Born on Christmas Eve 1905
We the people at Viper Logic have extensive backgrounds in aviation manufacturing and so today we share the celebration of our dearly departed hero and mentor Howard Robard Hughes

Howard Hughes died on April 5, 1976 the Bicentennial Year for the USA

Logic remembers where I was and what I was doing the minute the breaking news about this famous icon of America had died.

Logic remembers the day
Logic was 13 years old living in Fullerton, California at the time and had just returned from a trip to Morro Bay, California a costal town near the Northern California border in Southern California right outside of San Luis Obispo. We had just come from a visit of the Freedom Train that stopped at the station in Santa Barbara, Amtrak brought Americas 200 years of Freedom, station by station around the entire country with 200 Years of history of America on board to share with all Americans.

CB Radio circa 1970’s
Secret unveiled I, Logic went by California Talker on the C.B. (citizen band radio) in 1976, what we older avatars call the early social network.

Howard Hughes invented, created, experimented, provided, designed, engineered, flew personally even created movies and at one time owned most of the hotels in early Las Vegas, Nevada as well he empowered his teams of people at places like Hughes Aircraft Company.

Logic& Catnip just completed a Hughes Project
Logic and best friend Catnip just completed a special presented and restored 1933 gift to Logic’s father, a tri-coned Hughes Tool Company the Oil Drill Leasing Company’s oil drilling bit.

Howard’s dad created and left most of Hughes Tool Company, 75% upon his death in 1924, when Howard was only 19 years old to this first radio station inventory, that began a life of creation that is still useful today to us all.

Inheritance put to work correctly
Howard built his fortune and legacy from the money of the Hughes Tool Company into what we all have heard bits and pieces about over the years.

Meet Howard’s legacy
What we seldom hear much about when referring to Howard Robard Hughes is the tax shelter turned major human investment. Here is the full story about HHMI. 

HRH History Howard Hughes Education
HRH for HHMI Howard Hughes Medical Institute

Logic thoughts
We hope you will join Logic & Catnip today and say a kind thing on Christmas Eve for one of the greatest creators for mankind, in the history of the world, without Mr. Hughes much might not ever have been discovered including the adjustable electric hospital bed, the list goes on and on through all 70 years of Howard’s life.

Coachella Valley to Silicon Valley California

Our article title should read earth (Coachella Valley) teaching reality (Silicon Valley)
Logic is an avid reader of technology news from around the world, we see and read a lot on the subject or both the hardware and the software created and produced.

Silicon Valley News Blogs
Logic really finds the tech industry news reporters from the best known ones to the lesser known ones all have a common trait.

Literally all of the tech news sites reported news Saturday 12/12/2009 Sunday 12/13/2009 and Monday 12/14/2009 AM each covered Google this (another me too phone) and Google that (re-chrome the bumper of my 1963 Cadillac) showing us all that during those 3 days all of the focus was on the creative innovation of nothing new, just new players arriving into an already crowded market place for phones, operating systems and browsers.

Continued advertising space diluting is surely continued.

Logic likes Google, just utilizing their news to make a point
This useless information is pointing out an important fact written in our article as discussed below, about how the relationship to Hollywood movie releases and the hype works exactly the same within the technology industry.

Let Logic explain, when the a new movie is made, the plot is actually just a remake of the same old thing, with the same end result. This way of hyped information clearly applies towards new innovation, that is merely a twist to and already created product or services we all have access to already.

Where in California are these two valleys located?
While both valley’s are located in California, with the Coachella Valley being located in Riverside County in the deserts of Southern California south of Los Angeles and the Silicon Valley is located in Santa Clara County of Northern California just inland and south of San Francisco there is more then just climate that makes up the differences between these two valleys.

Logic and best friend Catnip love both valleys, we do
We live in the Coachella Valley.
We love many of the companies also in our sister California valley.

About our technology insight article
We are a very happy company, we mostly love Mircosoft because they have single handedly made our living possible for more then 16 years now. While Microsoft is not based in the Silicon Valley they do have a large presence there.

We are not complaining about any company or income opportunity in our article, we are merely pointing out some lacking fundamentals we see from looking into the Silicon Valley and technology in general from the outside.

We have uncovered several technology patterns important enough to share
The buzz out of Silicon Valley is enormous, always seems to have been but the topic used to me more about innovation, this time it is more of a claim of innovation.

Overview related to our article
Below list of products and services really innovation or are they a need to be doing something?
New smart phones (me too)
Applications for smart phones (plenty already really not a business model)
Touch Pads (remember single function devices)
More fruit coming from the tree (might it already have run its course, computer, music and phone now a touch pad coming)
Games or ice just play nice (advertising driven)
Social, Video and Micro-Blog (advertising driven)
Search (advertising driven)
Do not forget the Go Green thing (electric and solar, humm new no, reinvented yes)

Readers the above list of items are not really innovations that are going to drive the Silicon Valley’s continued success in our opinion.

We see what the Silicon Valley is producing and is being over hyped these days
It might be neat and fun to have and try all of these cool money pit toys we call time absorbers but is there a true need for these items or is it more buzz wanting for these items.

To look at the actual necessity of these image products and services and lay out the actual need over the want might uncover some reality.

Touch Screen this and touch screen and expand for that
Ok more specific touch screen smart phones, we have been there done that years ago, now yet another smart phone is soon to arrive.

Personally if you eat and touch the screen time will show you a not so pretty picture.

How many people are really on the go, needing to text, share, update, buy, sale and ship all from their portable device during an average 8 hour work day and to continue doing these things on a 5 day a week basis?

Search engine phone
Big news hardly, this new phone is only news because of the popular search engine company that is releasing it, “yet another smart phone” is coming out of a valley, again no independent network, rather a share any network device.
They are successful, I like them, but I would concentrate on the other search company to protect where your money is made today, advertising through search.

Search competition
The other major search engine has intelligence and at this other search engine if you are looking for learning over popularity that is, you are going to find what you seek.

Fruit salad anyone
Ok then there is the piece of fruit company that has a phone, a phone that only works on a single network (soon to become available on other networks) a network that might not even be the finest network but it sells anyways, ok fine but then there is the proprietary issues in an open source economy.

There products designed with fruit, some are good and sale well, no matter what (Cult, hype or image?)

Now that the net pad faded, that is ok however the notebook is in the no fear zone with Logic over these single function touch pad devices that have names that should read JooJoo = JunkJunk and CrunchPad = TechCrash (true dispute or shock marketing?) here, you decide.

Lets not forget the soon (second attempt) to follow by the fruit company with their version of this coffee table device that offers one easy thing, no operating system to boot onto the Internet, ok giant deal about that time delay, if this was 1993, but it is not, so wow.

Price points alone stands in the way of success
$500.00 dollars? It needed to be $100.00 dollars based on ability.
If these touch and go devices wanted to take on something, they needed to accomplish something besides browsing the Internet maybe the ebook function that device made great sense, have one saving trees now, and it just made sense filled a void and away we go.
My Logic point is the ebook can incorporate the web browsing because that works together showing there was not a need for a stand alone web pad. (Web machine anyone)

Can we personally profit from micro-blogs and social profiles?
Not on your life.

Do you want to share personal information with others?
Why not start by earning real friends not click-a-friends.

Reality of networking hype
Read more on this subject from the Coachella Valley’s only true technology company Viper Logic here it is Socialize until you face the harsh reality
Did you survive that article try this one
Can a social network and micro blog make the average person money?

Logic has more to say today
We then produced a very serious article prior to the suspected attempt by a couple of micro-blog and social network sites lately to up their US ratings by creating causes and reasons to revisit our social and micro accounts setting up yet more actions required. (Next time in life someone offers you over one billion dollars, take it my friend)

We suspect furthermore that while there are plenty of people shooting those 140 character messages or adding images or progress, location updates, tracking others spending habits or precise geo location seeking, there are so few who are actually reading these updates it makes for no common reasoning.

Here is why personal updates go unread, we speculate in our opinion
People are basically living life one day at a time. The number one thing they do is travel to and from work each day, why the Silicon Valley needs to travel at all yet alone to work is a mystery in 2010 to logic. Anyways so these people’s lives are made up of micro and geo connecting, so they are well, boring overall. People update their status to express more excitement about their lives, yet these updates go unnoticed.

Social Network and Micro-Blog ventilator
Next Logic shares the true issue about updated profiles and micro-blogs (IM reinvented or whatever) is that these are places where people of all walks of life can, mostly for or because of the word free and with if preferred, annuity, cry out, fantasize, role play and basically be the equivalent to coloring your natural brown hair orange and blue like a high school boy or girl, this is venting 101 via the Internet. 

Read Social Networking and Micro Blogging this is for you
Then is an article titled Apps that do not make you money

Logic loves you baby
Wait there is more, if you are in your twenties and playing video games still on your computer, we feel this is the equivalent too how young persons used to chew on ice cubes to deal with their stress in relationships, being young and broke, finding or holding a job, and other issues like sex, success and power.

Logic means our youth no offense
We love young people, they make our world go around, and in fact their excitement generally intrigues us slightly older kids. That said and like as with life, there comes a time when, oh you know one day you return home from kinder guardian and your favorite blanket or stuffed animal is missing, you outgrew it, and who can argue, mother knows best.

Are you really staying busy just to be busy?
Here is a great question in the use of technology.
This is directed at organizations that run those VC or Angel Investor meetings and presentations in the Silicon Valley and elsewhere around the world where people actually travel to meet up and present their newest startup ideas.

One recent News Blogger in the Silicon Valley made a comment on his blog that no one should shake hands anymore.

Logic could not agree more
After all he the blog writer is a self proclaimed lawyer (not verified lawyer like Logic’s brother is one) and is yet lacking some details we think he forgot about human interaction that also exist.

Blogger confuses Logic (not difficult actually)
Logic is confused as to why this same man who feels the way he does about hand shaking still sees the need to have these meet up and new startup presentations held physically all around the germ riddled world, including the Silicon Valley.
(Hummm)

We all have tech, yet few rarely utilize tech to its fullest
This non-utilization of tech to Logic just goes to show that even though the technology for live teleconference and instant updating exists for both a private one on one meeting as well as a multipoint group on group meeting environments simultaneously from all around the world is here humans, companies and salespersons even startup presenters fail to apply it.

Mystery why does this easy to implement and utilize technology still not get used correctly replacing the need for actual in person meetings and the excuse to fly to here or there?

Most computer users do not really utilize their own computers

Logic has been into and quickly out of the Silicon Valley since 1993 in physical person.
We stopped all meetings in person in 1999 a new millennium commitment because travel and meeting in person for business is a very 1990’s thing.

The actual truth is, most humans just do not meet reality with ease.
What is new is hot, like video conferencing and soon like the forgotten social networks and IM services when it comes to actually relying on technology the ball gets dropped.

Here are some recent cases in point

Where does really true and important news first appear?
As we can now share with our readers, when the golfer Tiger Woods, music group Weezer as well as a company in the Silicon Valley this morning, each when confronted with truly important news, rushed to their websites to update clients, listeners or fans of their current status, instead of just updating their profiles or micro-blogs.

So which famous person, group or company Internet locations were updated first? Or was only their websites updated and others posted stories about what they learned though only secondarily learning of the breaking news?

What is ahead for the Silicon Valley?
The single largest issue confronting the Silicon Valley is the lack of innovation.
Most all blogs, profile, image, social and search exists for advertising income.
What will become of these lacking PASSION sites in the near future?

Logic can share our article titled, Tech Bubble Prediction 2010

Which California Valley is the Best Valley in California?
The Coachella Valley of course.
Common sense and focus will always prevail.

Logic thoughts
In closing Logic needs to share the truth about what makes our valley a greater location to live besides our quality of life and reduced stress.

The real advantage the Coachella Valley has over the Silicon Valley in the case of technology utilizers, is the ability to sit back from the outside and take a look into the future, all of the while remaining with our noses very close to the ground and in touch with reality. This being focused makes for greater decision making and the most accurate low-level code producing possible, even though it appears boring to be an Advanced Technology Engineering company, it is a stable and profitable way of making a sustainable living.

Result-Based-Online-Advertising

Are you a small business owner?
Have you ever bought advertising space in the (PPC) Pay Per Click space offered on the top search engines?

Logic has tried the PPC campaign
At Viper Logic anything that comes available to the Internet we must try test and advise our team and clients on what works and what is a benefit for promoting their businesses online presence.

We have done the Internet profile and social networking thing since it began, while we still leave those profiles upon the Internet we do not participate in them any longer.

We tested two major search engines PPC campaign systems
Each campaign was for the same product our email-marketing-service Viper Mailer under the keywords “Email-Marketing”.

We went with Yahoo and MSN, Live or Bing
Bing.com is Logic’s favorite search engine that is heading in our opinion down the correct path to super search technologies but anyways our campaigns ran for around 3 consecutive months with a budget of a few thousand dollars per search engine per week, at a Per Click price between $9.00 and $25.00 dollar per click range.

Note:
Price per click are from our trial of these PPC services late 2007 and early 2008, prices today may be higher.

What Logic would gladly pay for advertising?

Meet Result Based Online Advertising
Logic sure wishes that there was a search engine offering (RBA) result-based-advertising.

The brief history of online advertising
Today on top of the major search engines there are so many social network or public profile sites offering more PPC then in the history of the Internet making the branding for the small business owner difficult though as we can attest not impossible to gain traction in our sales at Viper Mailer. 

We realize as well there are plenty of targeted sites, geo-sites or local sites that offer advertising per (CPM) Cost Per Thousand Impressions as well as (PPC) Pay Per Click it is really difficult to manage the accountability of the fretted click fraud so prevalent in the online advertising industry.

Click Fraud whether it is by automation click farms, 3rd party site relationships or competitor deliverance it is really tough to justify buying CPM or PPC campaigns.

Price per action advertising
Also known as result based advertising could really clear the online fraud opportunity that is just a natural way mostly accepted today by online advertisers.

How the Pay Per Action Advertising system works
Sites that would purchase advertising space would agree as with PPC to a set price awarded through bidding at a price cap the advertiser is willing to pay for each click to the advertisers website only when the person arrives at the website they must take an action predetermined between the ad space provider and the websites owner or advertiser.

Here is an example of a result based advertising model
When a person arrives at the advertiser’s site, they are asked to feel out a form like this one Email-Blast Sign Up Form that could be a landing page for the person to take an action even if that action is to simply check a series of options or boxes even add their email address.
For say a car company the person clicking on the ad is asked to select their favorite color car and interior color causing an action to be taken on the advertiser’s website confirming this is a human interaction.

Results that benefit the advertising customer
What this model provides is a great way to monitor the advertising campaign and for the advertiser to get creative to have the individual to take an action, this could even be a chance to win a product or service from the advertiser.

Results advertising reduces click fraud
If the incoming click to the advertiser’s website does not take the required action the click is not counted as a site visit and the advertiser is not charged for the click through.

What would become of the current PPC providers?
While this PPC approach to all advertising on the Internet is the way of the day it is in time in need of some serious adjustments and to save the major PPC providers from a reduction in income from offering these types of campaigns there is an alternative a sort of combination advertising program that would utilize both the newer result based advertising and PPC advertising.

Brand awareness PPC advertising
Branding is important in all businesses, but for the larger corporations even more so, looking into market share or dominance, so while advertising itself would become more result based there would and should still be a need for the PPC advertising for branding. Here is how that could still work for advertisers.

PPC Branding Campaigns
A Pay Per Click model works for some advertisers, it can still be offered by the PPC providers if the price is reduced to a branding only status for example, like a soda company just wants their click through advertisement with no results based action required.

The soda company would pay only a few cents for this type of click through advertisement while say paying more in other PPC site locations for their Result-Based-Advertisement campaign.

Logic Shoes by Nike ID
Logic Thoughts
Perhaps there is already a service available out on our vast Internet but on a smaller or lesser known site but if you or anyone knows where this type of accountability advertising is located, please share with Logic.

One way we advertise today
We pay $100.00 dollars per account (result based enough) to anyone who brings us in an account, this too is result-based-advertising.
See how we do it, join us at Viper Partners the system tracks your referrals automatically, you offer our product we provide all of the service, you never need to do anything except cash the checks.

Small Business social networks & Internet profiles

Hello Logic-Talk readers
Today is a day to learn how to save a lot of time when it comes to social networking and building site profiles on the internet?

Discussions on past Internet Profiles
Logic has discussed and shared many times right here on the Logic Talk site the world of social networking and public profiles, so we wanted to provide additional updates as the story unfolds.

Reference site
Social Networks and Micro-Blogs

Logic hosts private client websites and shares
Knowing as a technology creator Viper Logic, its product Viper Mailer an email-marketing service we are not going to be a big social network hit, so we decided to share clients from our web-site hosting service Viper Gate that are more of a social networking and Internet profile fit for comparison purposes.

What our client’s websites tell us?
We have client statistics that we can also view, these statistics show how many visitors come from what search engine or public profile network to our client’s sites.

The clients we accessed for this research are in the tourism, travel and entertainment types of businesses, more of what a social networking or Internet profile site is here for in the area of business products or services, or so we would have thought.

The traffic to our clients is not worth the time they invest and though having a network profile can help your search engine page ranking with the major search engines it is a small part of the efforts.

We also see that when you type into the search box of your favorite search engine using the keywords for that product or service you never see these Internet Profiles appear with your companies online profiles what does come up is our company and the company’s website.

Social Networking services
We searched the popular social networking sites of today, looking for our clients profiles and looked at how active they were on these sites to be sure our research is as accurate as we could get. We found our client’s profiles on Twitter and Facebook and even found clients in a few oldies like MySpace, MyBlogLog.com and Tagged sites that are mostly dead today, but were all of the rage years ago.

Internet Local Profile services
Next we searched the Internet profile sites like Yelp, Local and Trusty’s to mention a few of the all of the rage local search sites where you can go to ands again spend time building a profile for others to find you listed in.

Diluting of Internet traffic through local based search sites
Local search is great for a hotel restaurant or single retail location but not for an Internet business and in fact the major search engines have the local search covered for us all, you do not need to build a profile on the thousands of local search sites popping up everyday.

Third party site rules do not fit business owners
When we sign up for a profile be it on a social network or an Internet business profile it is really very important to read the rules and terms of use because what Logic did not like about these terms of use is the advertising protection.

Here is an example of what Logic is sharing about advertising matches
Logic has profiles on nearly 1000 sites today regardless of them being like Yahoo, MSN, Google, social, local, image, blogs, forums, sharing or dating even lifestyle sites.

Add your profile, and then add it again and again
Many public profile sites once popular are gone today, others are not popular anymore and tomorrow, there will be new more popular ones for us each to run out and build a profile on.

It is time to stop this type of madness in the name of the good old fashion statement “Time is Money”, stop wasting your time on none money making Internet profiles.

Social site advertising fits your profile
It does not matter which profile site Logic is on, because my profile carries a specific branding of our Viper Mailer email-marketing service, so each service picks up on the email-marketing relationship and offers up paid advertisements from our competitors, so when a visitor to Logic’s profile comes a looking, they see us but they equally see a lot of our competitors rendering our impression count as canceled out. 

Finally about having your profile on sites you do not control, Logic for one says hey go ahead build a profile (get the search results benefits) and like Logic just abandon those over hyped sites where you are lost within a world of to much.

A company is best served controlling their sites (applying additional efforts like content, videos and interactive tools) adding a forum and a blog to build on customer interaction. The positive result is that while people are free to add what they like you are in control of the rules for your site not the rules of a site you have no real relationship with, as Southwest Airlines says “You are Free to Wonder About the Cabin” you can apply this to your sites as “You are Free to Wonder About the Internet” with 100% control.

Paris might tell you, I was popular before social networking

Popular Internet profiles were already popular topics
When each person consumer of business operator alike goes to a profile site like the ones on the news each day we see that there are profiles for celebrities, companies individuals and every cause under the sun, what we may not have come to the realization of is that the popular profiles for leading companies, major entertainers athletes and what have you were already popular before the advent of the social profile micro bloging sites of today.

Tiger Woods uses website over all other Internet mediums
In fact one recent case in point when a major company or celebrity of society has something really important to say it is posted to their website or blog such was the case with the recent Tiger Woods sex scandal when Tiger was ready to speak he did not micro-blog it or post it on his social network he posted the story on his website.

Logic is not defending Tiger
Personally Logic feels that if you are worried about Tiger’s marriage, it might be time to ask yourself this question? How is your marriage?

Search results tell us much about human behavior
When you visit one of our favorite search engine Yahoo, you might notice the popular searches for the day area on their home page.

Popular daily human search results
The searches are not for you or me, they are searches for a popular and already well known persons, companies, products or a subject like today’s is Global Warming so you can see how the human nature of search take place in a none exploratory fashion.

Logic shares a secret
One search engine has made major breakthroughs in search behavior patterns it is Bing.com by Microsoft their search engine is the most intelligent and suggestive search engine available to us today.

It is not important to a business owner to have these public profiles active and does little to help you grow your business.

Who really benefits from your profile efforts?
What building your personal or business profile does do for the public network site owners is add yet another member that they can promote to their advertisers making them more money (which is fine) and grow their popularity, does little to nothing for your average person or business.

Public Profiles and Profits
Because to date all social, sites, image, forums, local search or otherwise, they only have a single business model, selling advertising space. This in an economy of mostly Americans that are no longer spending as they are debt reducers and savers if you subscribe to what Logic the Hobbyist Economist looks forward into the 2010 through 2014 range and can clearly see.

Business owners should control their destiny
Logic has had profiles on the Internet since the Internet went mainstream years ago, so I feel that we are qualified to make the following statement and definition of understanding.

Logic tells the truth
Logic must share only the truth about our tactic of generating the continued growth of our product a service we named Viper Mailer and email-marketing service that provides a successful way for businesses, nonprofits and membership groups.

Viper Logic service

How Viper Logic gets business, comes to us in only 2 ways
Word of mouth from offering the right product that people are in need of over something they think they might only be wanting and through (SEO) Search Engine Optimization.

No PPC for Logic
We do not even utilize those unaccountable (PPC) Pay Per Click offerings from the search engines since there is no accountability though these types of advertising campaigns might be good for some businesses.
They are not worth the expense to our email-marketing-service at this time anyways.

Coming this week from Logic Talk
An in depth article on the subject of “result-based-advertising” or “action-based-adverting”.
For a potential advertiser this article is well worth the read.

Logic testing of the average public profiles
Public profiles are for sharing what you are doing and who you are doing it with, both past or in live real time like dating, eating, shopping, movies, sports, news and meet ups.

Logic’s thoughts
This entire networking thing would be better served if there were actual readers, or if everything was in video to entertain or bore your connections or loosely used by some social site “friends” (friends are something we must each earn) of your every moment or movement but the reality more then likely kills the truth.

People do not read anything if much, they like to vent and share what they are doing (each person is number one baby) not what you are doing, more then likely they could care less about you.

How to build your own controlled Internet popularity
Learn from Logic, in the beginning May of 1993 we had no choice but to go it mostly alone at first, making friends in public places like computer industry functions and chamber meetings. Another thing that the Internet has allowed us to stop doing, the Internet makes communications with our clients, business partners, friends and family so much easier, who needs to fly or better yet who still fly’s for business, what a thing from the past.

Logic grew up while coming from the personal contact approach of our early business operating days of building our business into the online world of e-Communications we were afforded the detailed natural ability of applying the personal touch through the electronic medium available to all today.

Can you count on friends in a pinch

Physical versus electronic friends
At all things Viper we can share that even though we grew up through the personal touch approach to building our small business today we can actually count on a single hand the number of clients we have had eye to eye contact with, this includes the telephone that has played a very little role in our business growth.

Today though as we said we are a small business with little more then 3000 clients that make money through our services, we really no literally none of these people, though we are very loyal to them, and in no way could not exist without them they are virtually unknown to us on a personal level. 

Logic uses practical common sense when operating our business
This is why if you follow this small business owner lead into how to market even grows your small business, you are going to get where you want to be, sooner and be happier.