Friends of Logic share Part 5

Live working SEO natural search model
We are proud to report that we have applied a lot of (SEO/SEM) Search Engine Optimization and Search Engine Marketing expertize into driving a Viper Logic product, it is Viper Mailer an email marketing service to the top of the main 3 search engines and we have really climbed in the natural (SERP) Search Engine Results Page a long ways since we started promoting Viper Mailer on June 02, 2008.

The keyword Email Marketing is the number one SERP for the email marketing industry where a person performing a search for email campaign tools is most likely to purchase this type of business growth service product.

Viper Mailer still has a ways to go and we will not stop this drive until we are on page one under the natural search term “Email Marketing” because this keyword is the most sought after first page placement desired by the 76.5 million pages on a search engine working to be in the 10 places available on the first page of all 3 search engines.

Today on one search engine we are on page one and we are thankful to Microsoft and their MSN Live Search Engine that we are located on page 1 and the number 7 position. One down and two to go until we are on Yahoo and Google and their page number one as well for “Email Marketing”.

Viper Mailer Email Marketing Authority
Our next move to gain ground will appear within the web site itself so for our next report we will have applied a content strategy based on becoming the email marketing authority because we will begin to deliver the highest quality email marketing information through our “Education Center” and here is the email marketing authority education site section Email Marketing Education Authority.

Search results for August 01, 2008
Yahoo reports we are on Page 5 number 43. a loss of 13 but still a gain of 128.
We started at 171.
Google reports we are on Page 4 number 36. a gain of 22.
We started at 254.
MSN Live reports we are on Page 1 number 7 a gain of 1.
We started at 95.

Email Marketing Reports
Again we do report every two weeks to share how we are doing our work and what we discover in our efforts both the positive and the negative and this time we see we made a great movement on Google with a gain of 22 but lost ground on Yahoo with a loss of 13.

It is clear that the search engine bots or spiders that crawl the Internet continuously re-index sites on a regular bases and in doing this crawling they are going to cause each site to be re-indexed over time sometimes we will be up higher and sometimes we will be moved down or in fact possibly not listed under certain keyword phrases at all then just reappear.

What we all need to realize is that search engine spiders or bots have a job to keep the search engine they work for providing the best returns possible because people use a search engine and they trust the return results they receive for the request they made and search engine crawl often making sure that they are always retrieving the latest information for all topics. 

Two week reports archives
If you happened to have missed the beginning of any of our every two week progress reports you can visit them here.
Email Marketing 2.0 Part 1
Email Marketing 2.0 Part 2
Email Marketing 2.0 Part 3
Email Marketing 2.0 Part 4

Email Message image blocking work around

How to get your email messages through image blocking
This is an email service provider or email marketing provider tip to help you send out a message to a group of contacts for your business or organization and assure that the message gets first, recognized and second opened.

Image Blocking Defined
Image blocking is utilized by a lot of email programs like Microsoft Outlook and it can be configured to eliminates the images from appearing in the email software viewing pain area located in your email Inbox usually in the bottom third to half of the window below all of your Inbox emails.

Providing familiar text with your messages
These tips are for getting around the Image Blocking because as you might know any good email message that is going to receive results is going to need to be colorful which is fine with image blocking but this tip is also to be sure your recipients know who you are if they are using image blocking.

The From in your message and Subject Line are both very good places to start because they appear in the recipients Inbox and you stand a great chance of getting your message opened when the recipient scans through their new messages, so lets start with being sure your “From” is not your name but your company name unless you are known better then the company name is for example you are an insurance agent for a major name and your contacts know your name better then the company name then you should use your personal name.

Next the “Subject Line” is equally important because this is your chance to have your important message title read and sharply increase the open rate odds for your message. You should really try to say who you are and what you are offering in 35 to 50 characters.

To learn more about the “From” and “Subject Line” you can visit the Viper Mailer Education Center here Email Marketing Success and select number 14 for the “From” and Number 13 for the “Subject Line”.

How to place images in your messages
Now even though some recipients will have their image blocker operating in their email Inbox you are still going to want to include images in your message because research and experience show us at Viper Mailer that companies and organizations see higher open message rates and greater sales when images are used but we should caution the images need to be used sparingly and need to be about the subject of your offering to work best for your email campaign.

Never use and image that is large at the top of your message because if there is nothing to appear in the Inbox preview pain the recipient will only see an outlined box with a red X in the corner of it so, the best thing to do is to be sure your image is small enough to allow text to be seen and there should be text above, below or to the side with an explanation about who and what you are offering so your message can be opened and the images can then be viewed.

When you are utilizing a web based email marketing service provider like Viper Mailer there is an option when you upload an image into your message that allows you to add ALT Text and ALT Text is a piece of HTML code that you do not need to know how to program in HTML to do because email service providers offer this feature. All you would need to do is just type in what the image would be showing and it will appear in the blank box when the recipient has their Image Blocker on and receives your message providing a little extra help in getting them to open your message.

Email Marketing Sign Up
If you are not utilizing an email marketing company today you can open a full function FREE email marketing trial account here Email Marketing

Building an Email Contact List in Two Days

Learn how to get a jump start into email marketing
Once in a great while we are amazed at the tactics a client will utilize to jump start the collecting and building as of an Email Marketing contact list and we cannot wait to share how creative this client was at gathering 1000 contacts legally as opt-in clients.

How to build a solid email contact list legally
We are Viper Mailer an email marketing software service provider and we have an extensive email marketing Education Center here Email list building tools where we offer the usual ways to gather peoples first, last names and email addresses and how to keep the list legal by having the persons fill out an online form or in person card and mark a box that explains they agree to accept relevant offers from time to time (usually on a monthly bases) from the company or organization they are filling out the form for.

We generally have all of the email contact gathering methods covering the ways you can achieve collecting names but once in the while we learn of yet another creative way to gather data on people.

Please meet our Swap-meet client
We have a newer client who has been with us a few months and has taught us another way to gather data on people and has built his list up by over 1000 new fresh contacts in under two days by simply talking to a swapmeet organizer. We will share just how our client went from a few hundred contacts on a Friday to over 1200 in his account by a Tuesday afternoon. He also gained a new friend and associate with the swapmeet organizer and they continue to work on this dual promotion tactic on a monthly bases.

This client specializes in romantic lingerie and sells his products from his store front in a city in Los Angeles County where he had collected the two hundred email contacts from the foot traffic his store receives then he started utilizing our email marketing service but he wanted to move faster so he came up with the swapmeet idea.

To convince the swapmeet organizer to allow him to place and operate fill out forms and drop in boxes at the two entrances of the swapmeet he offered to give away two romantic weekend trips for two to Palm Springs, California including a romantic dinner for two during the winners stay.

The swapmeet organizer liked the lingerie products of course but he really liked that he had a couple of free prizes to offer to his swapmeet going audience and he realized this would look good and be helpful to getting these swapmeet goers coming back more often for a chance to win a romantic getaway and dinner that would lead to the swapmeet goers retuning more frequenting a real plus for the swapmeet vendors causing a real win win for the swapmeet organizer.

This chain of events has Logic thinking
What else will our clients be sharing with us because this contact gathering tactic caught us by surprise and has us trying to think of other ways our Viper Mailer email marketing product can help others get a jump on growing their sells and business. If you would like to see what all of the fuss is all about go ahead and give Viper Mailer a FREE fully functional try Email Marketing

Email Marketing in a down economy

Logic’s 100th post
Logic thought it only appropriate that the 100th post on our blog be dedicated to the product that pays the way for us to have a blog so we are writing about our Viper Mailer email marketing software service.

What makes Email Marketing a great part of a marketing plan
The best answer to this question is (ROI) return on investment would be the best way to describe the flexibility and lasting effect email marketing leaves on those who receive a message about one time per month in most cases.

What we would like to focus on in this article is brand loyalty and more importantly customer retention because even here at Viper Logic we truly understand how much easier it is keeping clients and up selling existing clients compared to going out or online and finding a new customer at anytime during your business cycle and not just during a down economy.

Viper Mailer email marketing service
We are Viper Logic creators of Viper Mailer and email marketing software service and education center that is a web based service with a fair amount of clients that really make money in a couple of ways by using our Viper Mailer system.
Please see our email marketing service Email Marketing Viper Mailer
Please see our email marketing education center Email Marketing Education and Training

How to benefit from adding email marketing to your overall marketing plan is plain is simple because it is easy to do, it is cost effective and it is really smart business to be able to see clearly what your ROI is sense making more money then you spend is what email marketing offers as its number one benefit.

If this all sounds like hype and self promotion you would be right but these statements come from our own customers and regardless whether you utilize Viper Mailer or another campaign building software service, you will gain in several areas besides the fact you are going to gain in your sells.

Focus one is on Brand Loyalty
Branding is important especially living in a world of other suppliers offering the same or similar products or services and email campaigns have an economical yet very affective way to accomplish this task. These campaigns can be scheduled to go out using the email service providers calendar to schedule the day and the time to send out your messages allowing you to prepare your messages at your convenience.

We know that the cost to seek out a new customer is very expensive but what might not be as well know is customers that like a person or a company they deal with are more then likely to refer a friend or business to you because the customer feels so good about the experiences they have had with you thus far.

What email marketing adds for your loyalty efforts is at the bottum of the message you build there is an Opt-Out button if the customer wants to be removed from your list but next to that there is a forward to a friend button and when they do this the friends email address is added automatically to your account with the email service provider. Then if you place a note when you prepare your colorful graphic message in with your offering to ask your customers to help you by sharing the email with a friend this will be like having your customers working for your business.

So if you have not began collecting email addresses from your clients it is never too late to start doing this right away please visit our education center under collecting email addresses legally Collecting Email Addresses Legally

Cost of Mailing the old fashion way
Sending your current customers updates, reminders, sale dates, new arrivals or just about anything under the sun via the snail mail way has only minus effects on your efforts besides the cost of designing, print and postage especially on a monthly bases because you would need to really get a great number of sells to afford doing the snail mail method every month or 12 times a year.

Show your customers you care about the environment
There is one other way to really shine with your clients when you stay in touch with them via an email message and that is you are a Green Conscious company because you did not use ink, you did not waste paper, you did not use transportation to deliver your important messages and your customers should be made aware of this when you send out your messages showing them how much you care about the world we all share.

Focus two is on Customer Retention
We all buy products from someone or place that we are comfortable with so what brings people back to you or us is more then likely loyalty, trust, caring and conveying through our actions that we are passionate about our product or service and the well being of our customers. We all need to really stay in front of our customers in anyway we can to gain their mind share in this busy world we live in today. What email marketing can provide you is organization in the fact that you can manage within one account multiple contact lists and messages you create.

This allows you to have newer verses older or different types of customers separated to present different offers to each like type, class or group making and for example a list for the VIP’s of your business that you can present great offers to from time to time that the bulk of your customers will not be offered. Just a note that you do not need to give a way the farm here just to retain your VIP customers because you can offer to them a new product unveiling, a meet the artist or designer or have a how to do this or that private training event for the VIP’s.

So if you have been collecting those email addresses for a while and they are sitting around collecting dust then why not give email marketing a run for a little money you might be surprised at the return on investment.