The Marketing Industries 4 P’s to successful product development and launches

The 4 P’s to Marketing any Product or Service
Recently Logic learned that though we all know how to market whatever product we all produce, carry, resale, or any services we might offer. There is a short list to apply to your offerings that we kind of think of as looking into the mirror and ask yourself? Hey self.

Selling products online?
Selling products in a store?
The 4 P’s apply to any way, style, or method you choose to offer your products and services.

This is the type of self testing a company of any size has to be truthful about asking itself prior to beginning any product or service.

Marketing departments should ask themselves the 4 P’s to be a success
The four P’s:
Product is it needed and in demand? or is it a better product that the world needs?
Price how is your pricing? is your pricing equal higher or lower then your competition?
Place where are people going to find your product? is your product going to need a distributor?
Promotion is your product a new breakthrough requiring educating the world? Is your product the best there is and you need to tell the world? is the product already on the market but yours offers more then just a lower price?

Where are the 4 P’s taught
What we are getting into is an organized process established by the Marketing Industry, taught in all business and marketing colleges today.

ViperMailer.com applies the 4 P’s
Logic thinks that these are helping our company Viper Logic that is nearing the updated release of ViperMailer.com our Email Marketing Services simplified product that is a service.
You can see and use the email sending service now, and then when the updates are released in the coming days here Email Marketing Services you will experience what we have done and changed to provide and even more productive email marketing tool. We applied the 4 P’s to the newly updated service in a much more client interaction way.

4 P’s Defined
Now lets step away from the mirror and take a look at each of these 4 P’s in greater detail.
Product Defined
Is your idea using your name or is it a brand name?
Does your idea have a particular functionality?
Does your idea have a unique style?
Is there quality in in your idea?
Have you thought about the safety needed in your idea?
Do you understand the packaging of your idea?
Is there repairs and support in place for your idea?
Does your idea come with a warranty?
Is there additional accessories and service’s for your idea?

Price Defined
Does your idea have a pricing structure for affiliates, distributor, and retailers?
Have you came up with a suggested retail price?
Do you have a payment plan, net terms, COD, volume pricing?
Is the idea in need of a seasonal and off seasonal prices?
Can your idea be bundled with other products or services? If yes is there a price for this?

Pricing and selling on price alone
This is and area where we wanted to share our strategy about selecting the best clients you can, and customers clients or potential clients that buy on price we have discovered is a bad thing. Unless you are a bulk seller (Walmart) of something similar to these types of commodity buyers.
Viper Logic has had a set policy for deciding who will be our clients and there is a not much talked about trait that goes with the buy on price type of customers. Here is what we have learned.
If you-are not a commodity seller you need to sale on service, quality, support, value, value added, and customer loyalty programs. When you sell to a client on price you are going to get something else with that decision and it is these types of buy on price people tend to ware you and your resources out. You not only honored the clients wish to provide a goods or service for their price point but they are going to be calling and emailing you all of the time.

When someone comes along at Viper Logic that is this type of client that is identified after several incidents of repetitive requests then we have a title for this type of client. We Fire the Client and we are not trying to share with you that we do not care or that we do not need the business because that is nonsense.

There is however a cost of doing business, and if the cost of a client is costing you to much time or money (time is money) then to continue to provide the best product service and support you need to shay clear of or Fire the Client in the best interest of all of your client base. Trust us after 15 years of being good to all of our selected clients we know as well that these same low price constant requester of your time are also going to share with their friends and co-workers about how bad you, your product, and your support services are.

Place Defined
Place is for distribution of your idea.
Have you thought about the distribution of your idea?
Selective or exclusive distribution?
Inventory management for your idea?
Does your idea need distribution center and or warehousing?
Is your idea using order processing?
How is your idea going to be transported?

Promotion
Logic will share with you on the promotional side. This is where Viper Logic suffers the most in all of the 4 P’s points and definitions. We at Viper Logic truly do build some really technically advantaged software products and project and by far the promotion is a whole animal within it self. We are always being advised on the point. You can have the best most advanced engineered (in our case) product or the best service and support in your business niche, but if no one knows about you then it will remain the best keep secret to your potential clients or customers.

This promotion topic is more then just spending a lot of money on advertising, Pay Per Clicks (PPC) campaigns, today it is more about creating a viral epidemic and to do this in this day and age you really need to be proactive kind of like a young persons natural energy but on steroids.

Now back to the Promotion Defined
Are you going to sell your idea yourself?
Are you going to hire a sales team?
Advertising where and how often?
(PR) Public Relations articles to industry publications, and online press releases or mailed, blogs on your product or service? Newsletters? Email Marketing like ViperMailer.com here Email Marketing getting started
Marketing? Online and Offline?
Join trade groups and events in your industry?

ViperMailer.com is making email marketing easier on clients

E-Marketing ROI (Return On Investment)
Wow what a week Viper Logic is going to have.
(Read more below about our coming email marketing update)

When it comes to utilizing our time as a business owner in todays competitive global market place it not only important that you realize your ROI (Return On Investment) but that the service providers have the best tools available for you do do your job, get results and reconoize your ROI.

Making Money on your Investment
When email marketing is utilized as a part of your overall marketing plan and budget you should be able to understand a 57.00 dollar return for each 1.00 dollar you invest. This is the Email Marketing industry standard how ever even if you or us could reconize half of that or 28.00 dollars for each dollar you invest then we do not know about you, but we at Viper Logic would certonally be satisfied with such returns.

Viper Logic’s Email Marketing Product to Release Updates
We are off to a great week here at Viper Logic as we release our user interface updates this week applying Web 2.0 and apply Ajax Software developments to ViperMailer.com. This will bring our email marketing software service to the latest in technology.

ViperMailer.com Support, Training, and Interaction added
The Email marketing Product Support Center which provides the latest in email marketing campaign issues and identifies fixes.
The Email Marketing Learning Center where you can learn all of the techniques to build the most powerful email campaign possible.
We also have Insta-Response realtime answers to any issues. Also included in the newly enhanced response is live ticket our fast path form if a client incounters a challege while working within their client account.

These 3 feature enhancments to ViperMailer.com will enable us to guide and answer e-marketing issues that arrise.

What does all of this technology mean to the client?
Simpily put, if we have done our job right, and we beleive we have, of course the client experiance will be as good as stable technologies available to us will allow.

Viper Logic is here to Train and Assist E-Marketing

What the Advertising Agency, Industry says about e-marketing
Email Marketing will hit your target better then any other medium, this is because we all have and email address. We all also have TV’s, Radio’s perhaps Newspapers, and magazines. However most of us only have 1 email address.

Advertising Mediums Defined
All other mediums allow viewer and reader selections and choices.
Television
Television advertising is really great all your prospect has to do is be watching your pitch, oh also your prospect has to not own a Tivo. See what and how Tivo works for Logic here Television advertisement blocking

Next the television watcher needs to be watching either a non connected Television using and antenna, or cable, or a dish.

Next you have to be target marketing the channel or channels that your prospect is watching.
This type of advertising is so out of touch yes, out of reach for anyone that cannot afford a national across the nation advertising campaign like Coke Cola or Walgreen can afford.
Hey television spends most of its incert time asking us all to visit their web sites because they know what is coming at them in the not so distant future.

Radio
First of all radio with the exception of Satellite Radio have location demographic issues. This is a real big issue to understand the radio market. Radio is great because radio is something we all listen to while driving, but the world of radio has a world of competition for your ears.
Lets see there is satellite but there are 2 to choice from then there are nearly 1000 channels to select for your advertising campaign.

There is a bigger then life competitor that if you are advertising to say 12 to 29 year old they all utilize the MP3 technology where they upload to their devices only what they are going to hear and there would be no advertising we can rest assured.
Again Radio spends most of its incert time asking us all to visit their web sites because they to know what is coming at them in the not so distant future as well.

Newspapers and Magazines
Boy here comes what will end up showing us what the world is coming to. What this industry segmant is facing we would not want to be invloved in for sure. So therefore they the Print Indusrty is following the same moves as the television and radio industries.

You see subscription rates each year are lower then the year before (not sure for how may years now) and this includes Logic’s own subscriptions that have been replaced with online content from lots of places including the very newspapers and magazines Logic is discontinuing as well.

The print world is going online currently in the most aggressive efforts the Internet has experienced of lately.

Logic does not bad mouth, Logic reports
Logic is not bagging on the Television Radio, Newspapers, and Magazines at all. we are just reporting the odds of running a successful marketing campaign using any of these services and reporting the aggressive efforts all of these advertising mediums are applying to the online world after a large early day resistances to do so.

Please try our FREE Email Marketing training course
Welcome to the world of E-Marketing.
This brings us to Email Marketing of course Logic is going to push this for a lot of reasons and hey to tell the truth about email marketing it requires work and efforts to launch a competitive campaign using this marketing tool. E-Mrketing Training and Tips

Honest Logic
When we first built the ViperMailer.com email marketing services product over two years ago we did not know what we know about marketing and communications what we know today.

Logic Talks with a Mission
This is why more then anything, we built this blog.
The blog became a marketing tool to drive people with interest in the E-Marketing capacity to help those in need find our email marketing educational training center that is full of helpful true and tried techniques for growing any business.
The training center is a work in progress that is being provided continous up to date tips to better inform our current clients, and equally important to allow others to discover, with a little effort, what can be applied electronically to ever business or industry there is.

Learn and Return?
While we hope that you would if you are in need of electronic marketing services, that you would use the Viper Logic produced ViperMailer.com product we wanted to be a helpful company and provide the e-marketing training center for all to gain great levels of marketing knowledge.

OK tomorrow we are talking Domain Name Investments and building your very own Domain Name Cluster. In the coming days we will also be talking about what the Industry standard ROI (Return On Investment) is for email marketing campaigns.

Go Green and Keep It Clean

E is for electronic
Logic sees a future of the E as a great thing, why? because the E or electronic age will eliminate waste. Green Products are all of the rage but truthfully it always should have been and be.
E-News Papers are Green Friendly
Those old days that for some reason still exist in our local papers and in our home mail boxes are just stuffed with junk.
Logic likes to read the newspaper and could subscribe to it electronically and will move to doing this when the subscriptions run out around October of this year.

Newspaper Subscription Rate Increases
Beside the Wall Street Journal, the Local Papers mean we get 3 papers a day. We are going to reduce waste right off the top and save money at the same time. These papers continue to loose subscribers and at the same time raise the prices to the rest of us to appoint that is not acceptable anymore. Not to mention that the country of the USA is in a very deep and in what will be a very long drawn out recession that might face the worst fears of all the Stagflation (when nothing goes up or down) meaning efforts to gain traction in business as well as life sit flat.

Go Green Keep It Clean
Now for a Logical way for business owners to pitch in go green and increase your sales. We have began to increase our sales though awareness of our email marketing services at ViperMailer.com. When the sales began to pick up after running this powerful e-marketing tool for 2 years and 5 months we realized in a down economy the businesses in all industries needed a tool that would pull through for them and ViperMailer.com began to gain traction.

Here is a list of 4 things that savvy business owners know
1= Brand Loyalty.
2= Kept your business name, products or services in front of your clients.
3= Reduce your (ROI) Return On Investment.
4= And most importantly, increased sales right away.

Updating a product for more effective results
There are some really savvy business owners in the world today and the early adapters jumped on the low cost while effective tools they discovered when searching for a way to add to there existing marketing plan.
Buy the time you design a mailing piece, have it proofed by a couple of friends or co-workers send it out to the printer then get those mailing labels and soon to be .42 cent postage stamps you could have gathered some email addresses, uploaded them into your email marketing service providers account built a Call To Action message and sent it out gaining 3 great things all businesses need and require. This has cost you a lot of time and a lot more money so you can be in some persons mail box at home. or it listed in their newspaper on one of the 100’s of pages.

Email marketing campaign sending is going to cost you less the labor to proof your snail mail offer.

Extra Time Well Spent
Not to mention you would have had time preparing your email contact list to visit the ViperMailer.com Educational Training Center to apply techniques to assure the best results for your email marketing campaign.

You know it is never to late
We are here at Viper Logic to help anyone that wants help and that is why we build the new Email Marketing Educational Training Center.
FREE Email Training is offered for all who want it, even those of you that have marketing skills, because it is never to late to brush up on our skills especially for the E-Economy.
Please feel free to visit the training center (a work in progress) and you more then likely will be able to advise or help us add items that we did not realize for this great tool. Email Marketing Educational Training Center