Sunday, May 09, 2010

Email Marketing for Business

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Hello my business owner friends


Are you tired of trying this and attempting that as ways to grow your business?


My name is Logic I am the CEO of Viper Mailer
We are a devoted email marketing service that offers an easy to begin fast to build service via the Internet that will grow your business.

Lowest cost (ROI) Return on Investment marketing on earth
Create Do-It-Yourself email campaigns with full support through us
Share your messages with your list of email contacts with our email industry SPAM-FREE trusted deliverability service
Grow and refine your messages through our email message tracking and educational tips and techniques library.


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Start your customer growth and loyalty program today
We are Viper Mailer, we are devoted to your business growth, so create a message for free today, your creativity is the best way to convey your urgent message, share that all important product or service with your customers and grow your business, it is time for your business to arrive at new heights.

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Email
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Email M
Email Ma
Email Mar
Email Mark
Email Marke
Email Market
Email Marketi
Email Marketin
Email Marketing

What is this one sided pyramid about?
Like with your business, nonprofit or membership group, our business relies on several ways to seek out clients, in a sense this is the 2 words we work hard to create articles about, share those articles and finally the results come in and these two keywords grow our business.
Search Engine Placement
Word of Mouth
Referrals
Educational Business Websites


Keywords that we rely on, your business has their own as well
For Viper Mailer the keywords of the search engines that connect clients looking for our service the keywords are Email-Marketing, the category like most all categories on the search engines is full of competing services offering similar services.

What Keywords are used by web surfers to find your business
Your search engine keywords might be “flowers” because you sell flowers and a person performing a search types in “flowers” to find the product you are offering.


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Logic wants to share
Do you realize it took me longer to think up what would be important to share with business owners and then type this article, then it does to Create. Share. Grow. your business through our fast, result based email marketing service?

Want to learn more?
Contact Logic and let’s discuss business in general, I always enjoy listening and sharing with my fellow business operators.

Posted by admin in • Marketing Tips
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Friday, April 16, 2010

New Tagline

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Taglines for businesses
We all know what taglines are.
Taglines have been a part of how a company describes their products or services through advertising strategies since the beginning of time.


All taglines are not created equally
Some taglines say all there is to be known about the business you might come across, though generally the way we all hear these tagline creations is through the media advertisements and commercials even having the tagline added to the actual product or service itself helps it grow over time.


Some taglines we will forever remember
GE, Band Aid and State Farm are some that come to mind while we share this article today.


Taglines change over time
Music might be one way of branding who does not remember the tones utilized over the years by the Silicon Chip maker Intel, bumm, bum, bum, bummmm.

Latest taglines are more cool, to the point expressed in ways such as how today’s businesses are named like “Space 420” a night club because it is located at 420 on the street where it is, or “Eat”  a restaurant to enjoy food.


Meet our latest change to the Tagline
We are Viper Mailer and what we do is provide a web based do-it-yourself fully supported email marketing services company and since 2005 this product has had no tagline, now it does.


Viper Mailer
Email Marketing Service
Create. Share. Grow. 

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Create.
Viper Mailer provides an easy to build canvas to create your important branded message

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Share.
Then share through sending the important message to your list of friends, contacts and customers

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Grow.
Then through your creative message and sharing your business will grow


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Logic is the email marketing authority
We could not have made the use of an email marketing service any easier then we have, we felt also that the ease of use and return on investment experienced by our overall client base needed an easy set of best descriptive words that would convey this message to potential new clients.

We as well wanted this tagline to become the branding we utilize for our marketing efforts thus the tagline, so come Create. Share. Grow. with us.

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Monday, April 12, 2010

9 Steps to marketing for a nonprofit

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Nonprofits need to reach out to others
The status of a nonprofit does not make nonprofit groups immune to the need to reach out contact and continually get their cause in front of the mass public.


Hello friends are you sitting on the board of directors for a nonprofit organization and looking for a low cost consistent way to contact potential donors and current donors for your nonprofit organization?


We will share how to market your nonprofit with ease
One other area of a nonprofit that matches a traditional business of the financial restraints associated with a marketing budget, however worry not we have a way to help any business, membership group or nonprofit organization.


Email Marketing works hard for nonprofits
Email marketing requires little skill to launch say a monthly newsletter sharing what the organization has been up to maybe even educational information to help the prospect or stake holders the nonprofit already has with them.


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Affordability ease of integration and (ROI) Return on Investment are the three key success components that make email marketing the best choice for any nonprofit organization. 


Easy does mean lazy
If you are a note for profit group you still need to apply a list of items to your email marketing campaign before you set out to begin building your stakeholder size.


Adding Email Marketing in 9 Steps
How to launch a nonprofit email campaign successfully a step by step guide that is a proven and effective campaign plan.


Step 1
Sign up for an email marketing service
Select Viper Mailer they are a fully supported do-it-yourself email marketing deliverability service.


Step 2
Upload your email contacts to your email marketing account
If you do not have these call your stakeholders and ask them for their email address and also ask for one referral that the stakeholders know would love to receive your monthly newsletters.


Step 3
Create an email template utilizing your nonprofit colors into the top banner
This will help the recipients know through color over time, color identifies and sells well also color will help your share that your messages are from a trusted and requested source.


Step 4
Add your nonprofit logo into the color banner
People might at first not recognize your colors, but they might remember your logo.


Step 5
Create a short bit of content for your first newsletter
Build an annual newsletter calendar where you can write down thoughts, make notes about what is going to be in each of the upcoming 12 newsletters or s. Planning and pre-thinking will help build an exciting and organized email campaign that will last.  Be sure your content is helpful hints and educational information. Keep the content short with links to additional information on your website for those wanting to learn more.


Step 6
Adding Call-To-Action to your nonprofit newsletter
While sharing helpful hints from your nonprofit be sure to express how the recipients can help your organization. You might share with them what the organization is in need of, this could be material items, dinner party tickets you are selling or money that is always needed in the operation of a nonprofit.


Step 7
Build a catchy 35 or less then 50 character subject line
Build a subject line (reframe from all capitols) that will get your nonprofit messages opened, for example our pet saver operation found homes for 30 cats in June.


Step 8
Grow your email list quickly
Add a signup box for the nonprofits website
Viper Mailer supplies an easy to install code to place those who signup for your newsletter into your email marketing contact management section of your account automatically. 


Step 9
Track your email marketing newsletter campaign success
Email Marketing Services offer tracking a way to see who is opening your newsletters, which recipients are not receiving your newsletters, so you can contact them for an update (always ask for a referring email address of an associate of theirs), and which recipients are clicking on links in the newsletters to your nonprofits website.

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Logic thoughts
Thank you for reading our nonprofit marketing step by step program, we hope you enjoyed this article, we hope this article leads to a global nonprofit powerhouse for you and that you might share this article with a nonprofit in your area.

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Monday, April 05, 2010

Grand Slam Offer

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If Denny’s can do it, so can you
Own a business?


Denny’s promotion set to prove there is value in sending out email messages to your customers.


Denny’s to give away free breakfast for a year
One lucky winner is going to be able to eat breakfast at Denny’s for one full year and 600,000 customers signed up to win this major prize.


What did Denny’s win?
More then the customers did, the company received 600,000 entries and of the 600,000, 450,000 entered the Denny’s rewards program that Opted the customers into the email rewards program agreeing to receive regular email messages, offers and menu updates from Denny’s and all this only cost Denny’s one breakfast for a year for one of the 600,000 customers.


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Proof is in the pudding
Denny’s Restaurant did this, so you should as well
Make up a special offer for your business, one that you would jump at the chance to win, it is really easy, when people come into your place of business they must fill out a card or enter the contest online through your website (Viper Mailer supplies the automated signup code for free) to be eligible to win a free item from your business, maybe it is food or maybe it is a free set of car tires.


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Expect results through your promotion
While we must admit you are not likely to get 450,000 email signups for your future branding and awareness email message campaign, which is fine because though none of us want to turn away business 450,000 customers, might be more then you or we can support without first growing the business we operate today.


Free promotions work to grow business over time
This way of growing your business through a free promotion is a low cost way to grow your sales and will bring in, through word of mouth and more frequent returning customers a few thousand email contacts to begin your email marketing campaign


Free offers draw crowds to any business
People according to the article about the Denny’s promotion love something for free
The odds of wining are low, since there was to be only to be one winner of the breakfast for a year promotional campaign.
The free promotion generated growth and this drew in business that otherwise would have not been possible for Denny’s at the same time this promotion yielded the 450,000 email addresses that Denny’s can continue to harvest for years to come.


The making of a great promotional offer
Create a great, irrefutable, and simple to understand no gimmicks offer
Open an email marketing account with Viper Mailer the email marketing services provider add a signup offer for your website and access our free signup code that automatically adds website signups from your website to your Viper Mailer contacts section of your email marketing account.


Create a signup card for your business counter top or tables and begin collecting entries


When to select a winner?
Your winner should be selected on a date about one and a half months out from the start of the promotion

This time period should allow you to take advantage of continual returning customer sign ups and also for the viral word of mouth to take effect through your current customers, while the online signup will allow those that do not find time to visit your business the chance to participate as well. This also will grow your list of contacts for your customer loyalty and branding email marketing campaign.


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Additional electronic marketing resources
We offer an entire library devoted to the art of building a successful business to e-Communications at Viper Mailer
Email Marketing Techniques 
Email Marketing for Business getting started 

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