EMail Messages start with your Subject Line

What is the subject line in and email message
The subject line is in all of our email in boxes. It is that area next to the from line.

It is the single most important item that a recipient reads to determine whether they are going to open your email or not.
In future Email Marketing Educational Tips we will be discussing what time of the day to send your messages via your email marketing campiagn service provider for the best ROI (return on investment).

Recap about collecting email addresses
Lets get your messages opened. You have important information that your opt-in list of recipients signed up to receive from you from time to time.
To date you have been collecting email addresses from your clients or people to came into contact with for the last couple of weeks or even years and these are assets to your overall business value.

How to get your email message opened
When you write your subject line it is your keys to success and should explain right away what you are offering.
There are a few parameters you need to comply with when writing your all important subject line.

1 You need to stay within the text length that appears in the average recipients email box. You only have a range of 30 to a max of 50 characters of space to build your message within so treat these like gold.
2 There are words you should not use because of the SPAM detection most recipients have for reducing the emails they receive each day. It is easy to stay away from these SPAM detection words buy just thinking about what we all are aware of such as Blue Pills, Free, Discount, Offers, Act Now and etc.
You get the idea about what types of words not to use.

Now even though you have the amount of characters and the words not to use there is still the use of the key words in your message that best accomplish a couple of things.
You will need to try a couple of sample runs with your recipients and when you use and email marketing service provider like ViperMailer is here Email Marketing Account Set Up you can separate your list of email accounts into two groups.
Then you can take the same colorful graphic template that you create at the email marketing services provider and send it to each group with a different subject line to see which of the 2 campaigns get opened.

Tracking Campaign Note
The email marketing services provider ViperMailer.com allows you to track the open rate percentages and if your campiagn message has a link to your web site built into it, then you can see through your web site statistics how many visitors came to your web site from your email message as well.

Subject Line Building Example
Lets go over and example for a candy and gifts company.
Since the recipient is someone you have had contact with casually be sure to include in your subject line what the recipient knows you best by.
Example: You are Carlas’a Chocolate Gifts and your recipient knows Carla’s because they like her chocolate so you would be best known as Carla’s.
However lets look at another scenario.
Example:
You are Mark Bloomer with a financial investment institution and your client while they know of the financial institutions name they have a closely tied relationship with Mark Bloomer. So in this case you want to be sure to have your personal name in the subject line because your recipients know and trust you as Mark Bloomer.

Now we are going to build two different subject lines using Carla’s Chocolate Gifts as our examples.
Example One Carla’s has a Sweet Message for you
Example Two Carla’s Chocolate Holiday Gift Reminder

Both of these examples show us that they are identifying Carla’s as a trusted email because we know about Carla’s Chocolate and both are likely to be opened because of this.
However if you split your campiagn into two sendings you can track the two of them to see which one worked best to getting your messages opened the best.

Message Sending Frequency Reminder
Because we in most cases recommend that you limit your message sending to one per month (do not want to irritate our recipients) you can learn in your first month which subject line gets you the best response and use that one again. Next month you will want to use a little rewording and split your campiagn yet again into two sendings.
Send next months new message using the last month subject line that got you those better results to the other half of your list that got your less popular subject line.
For the half of the list that received your best response subject line tweak that subject line a little bit or send to them a new subject line and see how this one works for you.
Whatever you do do not send the same subject line again to the same recipients because you are going to look boring and the opened message results are not going to do you very good at all.
To learn more about email marketing
Build a successful email marketing campaign in 19 easy steps that can really improve your business or organizations ROI (return on investment) here Email Marketing Educational Training Center

E-Marketing Tip

Learn how to add email marketing to your Business or Organization
Besides that Email Marketing is cost effective and results driven it also sends your messages to people you already know or have even had casual contact with. This is called “Target Marketing”.

If you are running a growing business or organization you should always be asking each person you come in contact for their email address. Even your phone calls (both incoming and outgoing) because these people can be a client or future client. You might also belong to groups, chambers, or trade organizations that you can tap to collect these valuable email addresses as well and quickly.

How to ask for their email address
Just let them know you want their email address because you want to send them information from time to time about your company, organization and the products and services you offer including helpful tips and how tos that will help them or make their life or job easier.

How long does it take to gather enough email addresses to start your campaign
If you start collecting email addresses today in a few weeks you will have several hundred addresses collected on average and you can begin to formulate your first email marketing campaign.

What to do with all of those email addresses
Sign-up with and ESP (Email Service Provider) and export your list into and account. This is going to cost you less then 20.00 USD a month.

You should always use an email Marketing Service so you can stay SPAM FREE, manage your email list, build colorful graphic templates, formulate a campaign send out schedule, and track who opens your emails and see if they click on the links within your message to your web site. You can learn a whole lot more about building a successful email campaign here Email Marketing Educational Training Center.
Email Marketing Services will allow you to keep your campaign running hassle free and very organized.

Adding Email Marketing to your current marketing efforts will truely build on your branding, product or service awareness, and customer loyalty. We have built the tools in a simplified format to help you be a professional marketer both online and offline. We hope you enjoy the experience. Email Marketing Services

Email Marketing is a low cost effective call to action Marketing Campaign Tool

Marketing Using Your List of Email Contacts
The team at Viper Logic are specialists in 4 areas of technology.
The first we have been writing about for the last couple of days is Domain Name buying and Domain Name Clusters.
Today we are going to share the second technology we are really good at. It is Email Marketing and the service we created to build your own Email Campaign is Email Marketing Simplified

Building an Email Marketing Campaign
We have built an Educational Training Center for Email Marketing Success where you can learn all about how to be and online professional marketer in 19 easy steps.
We will show you how to build a call to action message, when and how to get your message opened, and a whole lot about branding tips for your company or organization, products or services.

Email Marketing Step One
The first and the most important step to beginning and email marketing campaign is to start (if you have not already) collecting email addresses and our email marketing training center will show how to collect these future assets to your overall business or organizations value right away.
Email Contact List Building

There are no tricks to marketing
It is rather simple (stay consistent) and we will teach you how to keep your efforts ongoing, and have fun doing your campaign on a schedule that we designed for any business or organization from a single person business to a Fortune 500 business.

If you are ready to get your free no obligation Email Marketing Training today you can just go to our Training Center and get started. In fact we even offer a fully functional FREE trial offer so you can build your own campaign. This way you can learn and apply while you are taking the 19 steps for launching a successful email campaign.
Email Marketing Learning Center
We hope you enjoy this training and we will post tips and techniques for e-marketing here from time to time as we build on our Email Marketing Educational Training Center.