Email Marketing Tip Collecting Contacts

3 Ways to gather legal list of email addresses
We also have dove into the how to begin an email marketing campaign titled Email Marketing 101 along with two other getting started now articles.

So come on along and read the most advanced tactics in email marketing technology simplified at our Education Center provided to clarify the pros and cons of marketing in a down economy and how to build up a business on a shoe string through email marketing campaign communications training.

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Email Marketing Tip Single and Double Opt-In

Email List Quality over Quantity Building
This is more of a things to do and not to do when collecting email addresses for your email campaign and the selections we all make when beginning to collect our contacts can set the stage for adding the most value in two areas the value the contact list will ultimately have on the sale price of your business and the roll the contact list can play on the company’s overall value to the buyer and the quality of the contacts the business accumulates as far as converting a lead into a sale through call to action from a true Opt-In contact.

What is regular Opt-In 3 part definition
There are three ways to gather Opt-In contact lists effectively, legally and the recipients are more willing to accept your messages when the contacts are gathered though the recipient having a clear understanding of your mission when asking for their protected email and contact information.

1 Online 24/7 is easy and legal when your sign up form has clearly written and explaining what your site will be collecting the information for and in the case we are applying these collected leads to begin an email marketing campaign and through your site the entire process can be totally automated.

What you do is build a form requesting the minimum amount of information, the first and last name and email address or more information if you feel one day you might need it at some future date.

Be cautious as to how much additional information you request because visitors to your site may not feel that comfortable relinquishing to much information. Next be sure that you have a check box (the visitor must check a box not check it to Opt-Out) on your form with an explanation of why and what you are collecting the contact information for.

Example:
My name is Logic I like Howard Hughes and today I like the great Howard Hughes created (HHMI) Howard Hughes Medical Institute so I like any information on the subject when I search the Internet I from time to time come across a site where I can sign up to receive new HHMI information usually on a periodical bases there is a check here to receive Howard Hughes Medical Institute information and fill out the form with first and last name then provide email address and so I do.

This is legal because the form clearly states what I am signing up for requires me to fill out a form and check a box. The form even hints to how often (periodically) I will receive HHMI (on topic) information.

Automated Opt-In email list collection and inclusion works when you use Viper Mailer as your email marketing service because along with opening an account with them you are provided a few lines of software code to either install to your sites form box or you provide these lines of code to your webmaster then once this code is installed into your sites backend code.

Every time a visitor to your site signs up using the form the information is sent directly into your managed contact section of your Viper Mailer account and this feature provides your company with the freshest contact list so no mater when you send out your message these fresh leads is already included for you.

2 Offline Daily you should forever made the task at first asking persons we all come into contact with for their interest in what we are offering. If the person you are in a conversation with expresses an interest in what you or your company does then ask them if it is ok to periodically send them additional information as it becomes available (periodically) then ask for their card, if they have not already handed it to you and add an “X” to the front or back indicating that they have and interest and are allowing you to add them to your email marketing campaign system.

3 Events and Functions are one of the greatest places to gather contacts because an event or function generally is a focused gathering of people who each share the same common interest in what you are offering from your display booth or even if you are attending these events and functions you can mingle having discussions with others to gain some trust and follow the same approach as the Offline Daily above where you ask for permission to send an electronic message on topic periodically.

It is not ok to just assume because these persons are at an event or function gathering that it becomes ok to add them to your list of message contacts because it is not. The results of utilizing no effort will show when you first send out your initial message to them.

What is not Opt-In
The keyword in this article is trickery when you deceive others of what they will receive from you just to build your list of email contacts be it online or in person and this is so common we write about this on this blog a lot because it is the largest attempted effortless tactic that people try to apply to instantly build a list of contacts in the shortest period of time.

We remind you as our reader and future customer of Viper Mailer email marketing authority on the subject of electronic communications tips and techniques that if you trick a visitor to your site by offering free prizes or free anything (discounts on future offering works just fine though) then they are not signing up to actually learn from, be connected to or buy from you which ultimately is nothing but building a list of SPAM contacts.

The only way to gain the highest (ROI) Return on Investment through applying email marketing through a service like Viper Mailer is to gain trust with your contact information requests be it any of the three above approaches.

Email list Collecting Warning
Next and lastly never share your list of email contacts or sell your list of email contacts, no matter how good the offer is once your list of contacts is compromised it is worth no money to you and it has lost the value of gaining contacts in the selling price of your company when you eventually apply your exit strategy to sell your business. 

What is Single and Double Opt-In list building
For a Single Opt-In and the top notch Double Opt-In these processes assure you that your list is going to be getting results though the list will become much smaller in the beginning for the Double Opt-In option.

Single Opt-In contact list defined
The single opt-in is really the easiest and most effective way to retain most of the contacts for your campaigns and this method only applies to those new contacts that filled out your online form because what happens in the single opt-in is the person filling out the form and submitting it to your email marketing account then the recipient receives an email confirmation welcome to my list type of message reminding them that they have signed up to your informative offerings and at this point they are also provided the option to Opt-Out before they ever receive there first message from your company or organization.

Some good reasons for using the Single Opt-In option is you are assured of the following common misuses and errors of online forms.
Incorrect email address (misspelled or missing components)
Form fill out abuse (persons fill out the form of others email information)
Spam triggers (a person adds a name of a known spam detector reporting system destroying your list)
Deliberate form stuffing (is when a person just enters anything so they do not receive spam)

In a way the Single Opt-In offers your recipients the option to Opt-Out be it they are not the one that filled out the form or they have changed there mind about receiving offers and finally they are once again reminded that they are going to be receiving future messages from you and your organization.

Double Opt-In contact list defined
Double Opt-In can be applied by Viper Mailer because the process is very complex requiring the distribution and options when sending a verification email then gathering of the data and only adding confirmed Double Opt-In recipients to your email list management portion of your email marketing account through our Viper Mailer system.

How Double Opt-In list verification works is to have a sing up form online even through an ecommerce store that offers the ability for the visitor or customer to receive on topic information related to your company and or site and to have a box the customer checks even for an online store where these people are your new customer.

Next the Viper Mailer system sends an email to the recipient the same way it does for the Single Opt-In except this message they receive not only has the Opt-Out feature it also has a hyperlink in the message to our contact list management system within your account where they verify by clicking this to accept the inclusion to email mailing list and they are now a member of your list Double Opt-In verified.

The results may vary
This type of double verification system is work put on the recipient and this is in many cases too much to ask so we always like the Opt-In, the Single Opt-In well before the Double Opt-In option to keep your list full of potential subscribers because unless these double opt-in’s activate their accounts through their Inbox email from you they are never going to receive a message from you or your organization.

In Closing
Ok we have shared all three of the most detailed Opt-In email marketing options available today and if you would like to learn more about email marketing or give email marketing a trial run for free please visit the two following links.

My name is Logic CEO of Viper Mailer and we are the authority on email marketing.
Email Marketing Education Center
Email Marketing Free Trial

Email Marketing Tip Human Resouce Communications Tool

Building on employee moral
The Viper Mailer Email Marketing service will do a great job conveying the messages of corporate communications to each employee or team members in a company and or personal email inbox and provide a medium of including each person from the cleaning crew, manufacturing floor to the chief executive officer for a company of any size because in an age of communications equalizing information to all is so important.

Corporate Teamwork
Look you can see that a person working as a janitor or shop assembly worker is not working at a desk with Internet and email inbox access not to mention Teamwork 101 that there is no one person in any company that is an “I” because there is not “I” in TEAM however there is an “I” in WIN and to WIN you need to be a TEAM so the Viper Mailer email marketing service provides a safe guaranteed sure way to communicate to any location and any company employee at anytime.

HR now has Viper Mailer tool benefits
No person shall be left behind when you use the Viper Mailer service and since you have the company employee email addresses and in some cases each employees home or personal email address and just in case you do not have home or personal email addresses they are easy to collect through your mid management via a request memo from the HR Department and now you have collected them all and can begin workplace equalization.

Why you will need the home email contacts is primarily for those team members not connected everyday to the computer as a part of their work function as examples you might have tellers, truck drivers, shop machine or assembly workers perhaps you have thousands of outlet operations with tens of employees at each location that are all just as important to the company but other then printing and proofing a newsletter and mailing it to each home address there is no way for each person on the overall team to truly be connected.

What makes the Viper Mailer HR communicator so great
Let’s start with the obvious and work our way through all Viper Mailer will do for you and your company then you will see how great a tool you are applying to employee team building and equalizer.

Customized Newsletter Template
We offer the ability to have your graphic department design an HTML corporate branded template one time that you can easily upload into our system and our system will treat this similar to a word document but on much more powerful scale of features, you can change your corporate messages each month on your own keeping your brand predominant as well as your team members will see and familiarize themselves with this template after the first newsletter. If you do not want to go through the graphic department then you have the choice to select one of over 70 we have for included in your account.

Email List Management
Here is a true fact people change their personal email addresses all of the time and fail to notify all of the necessary people they should including the company they work for so along with your email marketing account is our email contact list management tool that tracks the open rates true but it also returns all of the bounce backs like mailbox full which is fine you can resend these a few days later.

One even better feature is the hard bounce that is what happens when the email address is no longer working because usually it is a closed account or the email service member has changed their email address. When you receive these types of hard bounce returns you can contact the mid manager or branch manager and request a new email address for this person keeping the equalization of company updates delivered to all employees at the same time.

The next great contact list management tool feature will do for the HR Department as in the case you have more then one type of newsletter for different operations or corporate levels you can separate your contact list into groups say Group A management letter, Group B satellite operations newsletter and Group C team members newsletter. This tool can make what perhaps used to be a management nightmare a true cake walk.

Email marketing is cost effective and green friendly
Creating, proofing, printing, postage and mailing out these corporate moral builders is costly yet very important so it is a necessity to continue doing this to keep the team in the loop of all that is going on from the headquarters about new products, services, educational training, leadership changes.

Often the only time a satellite operation shop floor worker or those all to important maintenance workers know anything it comes down the pipe from employee to employee months after these things happen but with Viper Mailer email marketing these same valuable team members from the top to the bottom of the corporate ladder all receive information about their company all at the same time a real equalizer tool everyone is important comes from this service tool.

The use of electronic mail replacing or reducing the print stamp and mail newsletter shows you are green conscious and the cost saving is unbelievable as well as the time to create a printed version becomes simplified when you go electronic.

Tracking corporate moral just got HR simplified
Here is the final nail in the convince me why to use Viper Mailer over just sending our corporate information to our team members through our own email system. Besides that you can maintain correcting those changed email addresses (hard bounces) you can now see how many employees opened their corporate newsletter.

When you build your newsletter keeping this short (one page) and usually send them out on a monthly bases to not over do the communications unless there is breaking news of course you can build in landing pages to the corporate web site where the full story or image or article is located and the Viper Mailer account system tracks how many newsletter recipients clicked on the links that take them to the landing page or pages on the corporate web site making sure your team members are holding interest in the company’s activities.

Closing Thoughts
You can learn how to build an HR power tool that works at our Viper Mailer Education Center because Viper Mailer is the email marketing authority on the subject of email communications Email Marketing Training and you are more then welcome to sign up for a no obligation free trial to see how this service will provide additional HR help through its many features here Email Marketing for Human Resources.

Friends of Logic share Part 6

Live working SEO natural search model
We last reported our Natural SEO (Search Engine Optimization) efforts for Viper Mailer our email marketing service on August 01, 2008 here Email Marketing Natural Search if would like to see where we last placed on the top three search engines. We are back to share our current Search Engine Efforts and findings under the keywords “Email Marketing”.

What is Viper Mailer wanting to achieve
We will be complete when Viper Mailer is on the first page under the best key word (SERP) Search Engine Results Page for “Email Marketing” and then we will stop reporting our results as well once you achieve the first page ranking for each of the top three search engines the efforts that will need to be applied are on going however the goal will be completed making this reporting unnecessary.

What exactly is Viper Mailer
Simply put Viper Mailer is to become if it is not today the Email Marketing Authority in providing the most advanced abilities in email marketing technology through our software engineering skills that are in the area of Software Engineering and Development and not in marketing so SEO efforts work best for us and we are comfortable coding to the search engine spiders.

This capability and the features will provide for the companies that desire this technology a competitive gain of being provided the best email marketing benefits, features and reporting as well as the most advanced .NET user interface creating the best Email Marketing Simplified product on the market. To see and try out our product please go here Free Email Marketing.

Search results under Email Marketing for September 08, 2008
Yahoo reported we are on Page 3 number 28. a gain of 15 since our last report.
We started at 171 on June 02, 2008.
Google reported we are on Page 6 number 59. a loss of one 23 since our last report.
We are started at 254 on June 02, 2008.
MSN Live reports we are on Page 1 number 4. a gain of 3.
We started at 95 on June 02, 2008.

Email Marketing Report
We did not report for some time actually over a month while we worked to provide technology advancements to Viper Mailer but we are back and our updates to email marketing help and client interaction features and they go live during September.

Why does my ranking on the search engines flexuate?
Today when we talk about search engine intelligence the search engines are very complex, interactive through their content relevancy return results that are based on content and accuracy of a site including inbound links and inbound traffic.

The search engine spiders that crawl the Internet in search of the best information they can return for the person doing a search have the job of seeking out the best information the search bots can, so you will return to these very same search engines utilizing and depending on them for all you search the net for.