Blog building for a more informed tomorrow

The world of having your own blog
This having a blog is an E-Marketing a part of email marketing efforts to gain popularity in a web site you own.

Here goes Logic again. Blogs are a great tool and if you approach the blog the same way that you have approached your business or life with a plan, a well documented and thought-out plan then you are ready to be a blogger.

Your number one question to ask yourself
What to write about?
Actually this is harder then you or us thought it would be. Here are some things to ask yourself.

What are your interests
This even sound simple doesn’t it? You need to consider this.
Is your blog to promote your business or it for personal sharing? If yes to business then fine you are off and running the choice is made for you. Not yet because wile you can always add topics as you go it is like starting over though.

Here is why
Blogs are and ongoing log file about your topic and if you create a blog and you have like in our case 4 topics 3 relating to business for us and 1 relating to venting our thought on anything you might conjure up.

Blog Statistics
Your blog will need to compete with the estimated 100 million blogs on the Internet these days. The good news here is, because there are so many completely free blog software’s out there today and with people having and operating some 6, 12, even 20 of them they are beginning to fail. This is good news for us and you. The less there are the better odds of people finding our blogs.

What happens when things are easy to do and free
This is great. See Logic can remember a friend actually it was Catnip and Catnip got a job one summer during high-school at a dough nut shop folding boxes for the dough nut shop owner. See Catnip loves sweets beyond any person Logic has ever known. Catnip you might say had a sweet job. While Catnip was being paid to fold boxes he also was allowed to eat all of the dough nut he could eat. After the first couple of weeks Catnip did not want to even smell a dough nut yet alone eat them anymore.

Catnip Scenario
This Catnip scenario is similar to what is and has been happening to the FREE blog software and have all of the blogs you want concept.
These people that wanted to operate those 6, 12, or 20 or even more blogs like most of us started out like a “gunhoo willie” typing each day and night about all they knew on the subjects and could even dig up on the subject matter. Then instead of the daily posting to each blog they started to just add a subject to a topic each week, then after some more time each month they would write until they were not writing anymore or maybe just every 3 months. This was the death of their blogs.

What is the bottom line here
Nothing in life is free even a blog software is costing you, time and hello world time is money, because with each of us time is all we have. Logic knows this better then most in one aspect. Logic comes from actually being educated and raised in an aerospace manufacturing environment.

Writers Note:
Thank you Mom and Dad I actually have an advantage because of this great way of understanding how to sell anything into an economy by never basing the sale on price.

What makes a blog work
This is really a good time to share what happens if you are not updating your topics on a daily bases.

How many topics to write about
We in our case selected 4 topics. We believe that the more topics you have that are not related to one another deludes your blogs strengths.

How often to blog
We are not saying that you cannot take a day off once in the while say like not posting a topic on Sundays would more then likely be fine. This way you are adding topic content 6 days a week.
There is more to this however, your content needs to be informative, educational, tips and techniques, and be even breaking news.

How much to blog about each day
Next you will need to also write about 1000 to 2000 words (in our opinion) of content each day as well. This is why at the beginning of this article we encourage a lot of thought about your topic selections. If you try to write about a subject that you or us do not have a passion for then our blogs are destine to failure.

Accurate Information Sharing is critical
Accuracy is critical. Remember that you will over time gain a reader base even subscribers to your blog so besides just writing a lot of content each day you are going to become and excellent researcher into your topics so what you are writing about is the best most informative information you or us can provide our readers.

Selecting a blogging topic
The best way to approach this is to stay away from subjects that are over populated. One way to check out your blog theme and even by each topic is to go to one of the many blog directories, type in your topic and see how many there are already. Here is a Blog Directory or two to get you started Blog Directories or Blog Directories

Prevent dating your blog
Next stay clear of time or date sensitive topics like elections, game consoles, a single movie or music industry individual, or anything that is hot now but may not be tomorrow like and IPod for example. However you could be writing about electronic gadgets and this way you are covered as you are in the general overall electronics industry.
It is the best advise to select a theme for your blog then select the topics that blend with the theme. It is best to keep the topics as open as possible. This will allow you to maintain your topics while expanding your articles.

What hurts a blogs performance
Lets start off with the obvious like headline news that was reported already. If you did this you are then recognized as a follower writing literally yesterdays news today. The search engine spiders and bots are not going to show any concern for your content.
There is and even more important factor about writing about the past like this as well.

Excite your readers
Your readers are already going to be in the know about the old news no matter how you re-write it. What all blogs or for that fact all web sites (by the way they are the same) become popular for is all about the content. Not just any content, but rather on target content. The content needs to catch and hold onto the reader, be relevant and informative. Even educational, like those how to do this or that types of truly helpful stuff.

Maintain a posting regiment
We mentioned this under What makes a blog work.
Blogs need readers. These readers come in to your site in two ways. They are the actual readers that arrive to your blog because they are interested in your blogs topics and they are the search engine spiders and bots that are coming to crawl your site for new content or a person doing a search has typed in topic keywords that your blog best matches.

About the Logic Talk blog
We began blogging on April 11, 2008.
While blogs really began coming on the scene in 2005 Logic and Catnip held out until there was some stable purpose for the blog. Today we have a blog and writing, sharing, loving, and venting about what we do, are doing, and will be doing became the primary reason to launch the LogicsBlog.com under the title of Logic Talk.
We have 4 topics because we believe that having more (and we see blogs with 20 to 30 topic headings) topic heading would dilute the branding efforts that the blog is providing to our branding efforts and to our search engine SEO/SEM advancements (Search Engine Optimization and Search Engine Marketing) that is even though we have 4 topics is for our Email Marketing web based software services web site ViperMailer.com here if you are interested to what drives us to write as much per day as we do Email Marketing

Friends of Logic Share Part 3

Real working online product growth model
If happened to have missed the beginning or any of our every two week progress reports you can visit them here.
Email Marketing 2.0 Part 1
Email Marketing 2.0 Part 2

ViperMailer.com growth program
We continue to utilize our skills to gain the natural search results for our product under the main search keywords “Email Marketing”.
Realizing this is also an educational blog Logic wanted to get into some details about the various ways to gain the first page results under your favorite search engine.
Here is all the things that can be applied to a single web site, forum, social network, photo site, or blog.

1 Search Engine Optimization and Search Engine Marketing.
This how your site is recognized and prioritized by the search engines. Search engines crawl sites all of the time so these things are called spiders or bots and they need to be explained what your site is offering so your site can be correctly placed in the search engine.

2 Buy those PPC advertisements for your site.
This is the Pay Per Click advertising usually at the top 2 or 3 sites on the top of the page when you do a search on your favorite search engine. Next there are also these advertisements located to the right hand side of your search return results as well.
How these work is you bid at a search engine for the key words like in our case ViperMailer.com needs the keywords Email Marketing and you would pay for each time a person clicks on your advertisement. Prices vary depending on the keywords you need that best fit your site.

3 Buy other sites advertising space.
If they offer it. Sites sale ad space to other sites all of the time usually at a fixed price. They can be text ads or an image ad. The prices again varies depending on the other sites traffic and the size and placement of the advertisement.

4 Press Releases.
If you are a really good writer and understand how to correctly submit a press release you can write articles about your web site and there are services that offer to submit them for you. Tip: Be sure that what you write is really news worthy.

5 Build a Blog.
This is if your site is not a blog already. If you have a forum, web site, social network, or photo site then you can build a blog devoted to the site and write great content that will also have links to drive people and search engines to your site. Warning these start off easy enough but over time most people do not stick to writing posts on a regular bases.

Search Results Status Report
To see where we started with ViperMailer.com in the search engines go to Part 1. What we have been working on since we gave ViperMailer.com an upgrade and enhanced email marketing features. We started this climb the search engine return results campaign on June 02 2008.

Search results for the end of June 2008
Yahoo reports we are on page 9 number 89 a gain of 110. We started at 171.
Google reports we are on page 10 number 94 a gain of 140. We started at 254.
MSN Live reports we are on page 10 number 91 a slip of 1. We started at 95.

What is next for ViperMailer.com
The next two weeks we will tweak our SEO/SEM and buy private web site and blog advertising spaces.

Our next reporting date
Our next report will be mid July 2008.
We are sharing this to show that any company that needs traffic that will convert to sales can do what we are doing for ViperMailer.com. See ViperMailer.com here Email Marketing

Marketing No No’s, What you should not say

Have you ever told a client anything?
If you have we are off to a bad start. It is better to share and here is why.
We all grew up as children being told what to do, when to do it, and even when to do it.
Heck we might as well go out on a limb here and say some of us are still being treated this way as adults.

Example of replacing Tell with Share
It is in all of our best interests and actually Logic is applying this daily. Try not to tell anyone anything, but rather use the word share.
Hello Mary, I would like to share this opportunity with you. This sounds more inviting and friendly. It is working for us everyday, though Logic does slip up once in the while. It takes practice to allow your mind to get used to changes, but over time it becomes easier and automatic.

Advise for all who interact
Lately we have seen a lot of old bad words you and us should refrain from using when discussing our products or service. This article is great for anyone that interacts with anyone else.

Here is what Logic is trying to share
Lets say that Mary is a potential client of yours and Mary likes you and your offerings. Though she has not bought from you yet. By applying these differences no matter if you do this in your writings to or talking to Mary, you will greatly increase your chance of closing the sale and becoming a little closer to Mary.
This is going to work for sending an email message, as well as being on the phone or talking to a potential client eye to eye.

Replacing one word or phrase with another
The time has come upon us all to alter some of those catchy words or phrases that prospects are unable to hear anymore. They are either expected of a company or they are ignored all together by our prospects.
Wore-out Phrases
Some words turned into phrases that are over used are:
State-of-the-Art
Leading Edge used a lot in Technology, Investments, and Medical.
Cutting Edge
Best
Number One
Quality First
Solutions Provider
Turnkey Solution
We will meet or exceed your Needs
Amazing Results
We Care
Lowest Prices
We Can’t be Beat

When we are writing our messages for Email Marketing or in our talking to others even when we produce a printed piece or add content to our web site pages these words and phrases above need us all to find another way to write or say the same statement.

In the Email Marketing world the first words you convey to your potential customers are in the email subject line. You know that line that comes into all of our email in boxes everyday.
Example of a bad Subject Line:
Quality Steaknifes are State of the Art Lowest Price Solutions that are the Best

Example of a good Subject Line:
Viper provide reasonably prices, advanced Steaknifes that will cut like no other

To learn all we know about developing the best subject lines please visit here Best Subject Lines

Growing Your Business With Ease

Email Marketing Questions
We hear from a lot of people with questions directed towards Viper Mailer.
The one big question is consistent, what are some of the benefits that Viper Mailer or Email Marketing offer us if we use your email marketing software or anyone else’s for that fact?

How sending messages on your own works today
They often do not understand the advantages about using email marketing tools verses just sending the messages out on their own. Like using there cable company email address or their business email address. Outlook allows you to send emails out as groups too.

The benefits of using and email marketing service far out-way the added expense since email campaign services are today the least expensive portion of a companies marketing budget.

Today the cable and phone companies as with most all Internet service providers (ISP) limit the number of emails a customer can send out in two ways.
1 They limit the number of emails per grouping to usually 25 or 50.
2 They limit the number of total email messages you can send in a single 24 hour period to generally 200.

Understanding the advantages of utilizing an Email Marketing Service
How and email marketing software like ViperMailer.com works is really very amazing especially in a world full of SPAM we all live in today.
To start with you can send as many messages as you have contacts in your list for. You can also send as often as you like. There are no limits.

Benefit One
Getting your messages through the SPAM filters.
The top benefit is the ongoing relationships the email marketing companies have built and maintain with the Internet Service Providers (ISP). When you utilize these services you are provided the benefit of getting your messages through to all of the service providers like Hot Mail, GMail, and AOL to mention some of the more popular email providers.
This is known as being white listed.

Benefit Two
Your email list management.
We honestly believe that email contact lists are a very valuable asset of your business. If you ever plan to sale your business you can have a greater advantage in the sale if you have been gathering these email contacts of your clients or others that you came into contact with over the years. Especially if you have been staying in touch with your contacts say on a monthly bases.

When you upload your list of contacts into your account with an email service provider you then have a professional management system working for you. If a contact is already in your managed account you will not be able to enter it twice.
The big advantage here is that, and we do not know if this has happened to you, but it has happened to us.
Say you are a member of a chamber or some organization or you buy a product from a company and you agreed to accept their offer to stay in touch from time to time because you are interested in what the company is offering.
The problem is every month when you receive their messages you get two of three of the same offer. When we looked into why we are on a clothing company’s email message list three times it was because we had bought from them three times. There system that they use does not offer anti-duplication guard.
ViperMailer.com has the anti-duplication guard feature included with your account. As our client your customers will never receive the same duplicated message. It is irritating and your customers might become upset with you for doing this.

Benefit Three
Professionalism through your message
While you can send messages through your email service provider account with attachments like a PDF, the whole purpose of utilizing ViperMailer.com is that you can select from over 70 professional templates and simply add your content then send it out.
You might also have a web designer that you work with and they can create your own branded HTML Template then just simply upload it into your account and you will be able to add the content, images, links, and etc on your own with ease and away you go. You can now take control of your weekly or monthly messages and simply create and send them at your leisure.

Benefit Four
Schedule your messages and forget about it.
We know that as a marketing director or single person business owner that we all get busy and like with any marketing project it is really critical to be and stay consistent with your campaign. We have all learned as business owners or operators that consistency is a key part of growth and business success.
When you use an email marketing provider within your account you can simplify create your campaign message schedule the day and the time you want them to go and they will go automatically. The email message feature is a great way to stay consistent in your efforts.

Benefit Five
We saved the best benefit for almost last.
This is the campaign tracker.
You are going to be truly a big fan of email marketing service providers like ViperMailer.com when you begin sending out your messages to your contact list.
When you build your campaign message and if you used hyperlinks in the message where your customers can click and be taken to a particular page on your web site like a special offer etc. you will be gaining access to what your customers are doing.
Examples:
How many customers opened your message.
How many clicked on your links.
How many did not get delivered for a number of detailed reasons from their mail box was full to their email address no longer exist and a whole lot of other notifications that will help you manage your contact list.

You can see how valuable this email message tracking information can be and this will help you over time to enhance your overall Return on Investment (ROI).

Benefit Six
Email Education and Training Center
This is as important as the tracking because with the knowledge we will provide you as a part of your email marketing account with us.
We have been providing this email marketing service for some years now and through a lot of observing and educating have compiled an up to date email marketing training center that is continuously being updated with the tips and techniques that if you apply some or all of our training will gain a great advantage over your competitors like getting your messages open, your branding conveyed, and ultimately your sales enhanced.
Please take a free tour of our training center here Email Marketing Education Center

Begin your email campaign today
If your are ready to get those email addresses working for you today please come on over and give this a FREE trial or go ahead and sign up at ViperMailer.com here Email Marketing Software