Email Marketing Tip Deliverability & Accountability

Do your campaign messages get through
The best email marketing feature that an email marketing service provides is its ability to provide accountability, this is only after the whole purpose companies like Viper Mailer are utilized by our clients, it is all about deliverability, management and tracking however accountability allows the sender to see where their messages are going who is opening them, how many times and if the customer or member clicks on the links, the client has built into their messages.

Email Marketing Service Providers have a duty
Besides having nice free templates to offer the client so they can build their own offers in a colorful and professional manner, allow the client to manage and build on their list of contacts even allow the client to see what the customers or members are doing with the offer the clients send out there is actually a lot more an email marketing company should be providing their clients and Viper Mailer offers new email marketing features to accomplish a whole lot more.

New email marketing feature for contact management
Building a list of contacts that are truly Opt-In is tough enough for our clients, so we at Viper Mailer have come up with some easy ways to not only manage the contact lists like other service providers but to be able to act on the messages that do not get to the clients customers or members so the list of contacts that do not get delivered can be easily searched and updated allowing the client to truly maintain control and growth of their customer or member base of contacts.

Example of current sent message reports
What most email marketing services offer is a breakdown of returned emails (statistics) with a lightly detailed description of the cause for the message not getting through to the customer or member such as these.
Hard Bounce
Soft Bounce General
Soft Bounce Mail Box Full
Mail Block General
Auto Reply Out of Office Etc.
While these are informative they do not allow the client to act on them other then the basics of deleting the Hard Bounces and leaving the Soft Bounces and Auto Replies to try on the clients next several message sending leaving the client to wonder which contacts from their list are still good and which are bad.

Treat your email contact lists like gold
Here is where the Viper Mailer system takes over, allowing you to not only receive the above information but by providing the client with a message returned contact management where you can open these contacts review the reason for the return such as, the customer or member might have changed their email address but did not notify our clients, a very common issue that occurs or their email Inbox requires an authorization though rare it is becoming more common with SPAM on the rise.

Viper Mailer advanced email service provider feature allows the client to contact their customers via telephone, snail mail or for an organization or group to have a list to request the members updated email address information in person at their next meeting with ease. 

Next Viper Mailer has Status Tracker an easy to use information tracking tool that keeps a documented record of the individual client or member instead of just the whole group within the clients list. The feature will show a record for each message the client sent to that individual customer or member providing the day and time each message was sent and if they opened each message and how many times they opened each message.

Contact Unsubscribe Reports
Look we all receive a lot of emails and perhaps inadvertently we Unsubscribe from a customer list of membership group because we did not recognize the senders From Address or the group Subject Line so with the Viper Mailer contacts by group feature is built into the Viper Mailer account the ability for the client to view all unsubscribe and active members with ease, recommended once per month this feature allows you to contact and confirm the Unsubscribe customer or member request to be removed.

Unsubscribe Contact Note
We recommend that these customers of members be contacted via phone, snail mail or at the next membership meeting as apposed to emailing them because they have requested to be removed from your email message list, so the email option of contacting them is out of the question.

Please join the best email marketing service
Viper Mailer stands by the services we offer as CEO Logic is the authority on email marketing practices tips and techniques and we welcome you to give the Viper Mailer system a free trial.

If you are just curious about email marketing and want to learn more of what we know about the subject please feel free to visit our Email Marketing Education Center. 

Email Marketing Tip Going Viral

Viral email message sending tactics
It is often said you cannot plan these, the ability to create an email message and make it so exciting that people will actually talk about the message, forward the message to coworkers, friends and family but like with anything in life effort, hard work and smart thinking is the only way to get your message out and virally communicated in great magnitudes.

Get excited about your product or service
If you are unenthused then so will everyone you send your viral message too and this is where we begin to understand the stages of the process that it takes in building a viral marketing message.

Viral Email Marketing is not for beginners
Just as a reminder you are going to need to check yourself and be a real critic of your own plan to launch a viral communications that will work otherwise you are just sending out another message making an offer to your recipients like you are doing today already and while the plain old message gets you results we want to take this message sending to a whole new level.

Logic the CEO for Viper Mailer read more from the authority feels that for the beginner which, we are here to help through each step of the email campaign building process that viral marketing is for those clients that have been sending out email messages on a regular bases and honing their skills to increase their message open rate and adjusting their content within the messages to get a higher click through rate to their sites or stores.

Both the open rates, contact management, contact recovery and the click through rates are all included in each account at Viper Mailer and are a critical function in building up to and launching a viral email campaign.

Where to get started building a viral addiction towards your message
Let’s start with not going the route of a YouTube.com (for most cases) video we think this is really over done and is not for the average business and the odds of getting this to work are against you, so we are going to take a few different angles.

We are going with the forward to a coworker, friends and family and with posting your viral message to forums related to your business or organization and a little towards social networking sites you have already developed.

If you have not set up a few social networks at places like MySpace.com or FaceBook.com this is fine (they are easy to start) because the end goal here is to make sells of your product or services and where we are really wanting to get the visitor to go is to your own company or organizations site where you are going to have your offer laid into your amazing viral campaign on your landing page from your message that you can have awaiting the visitors arrival.

Content is the Queen we will share what is King
Content is the Queen and not the King for an email marketing campaign approach because sending a message needs to have two other important ingredients the Subject Line and the Viewing Area you see these two will get you the best message opening results allowing the Queen being content to be seen read and shared like a good humorous joke gets from one end of the country to the other end of the country so quickly and easily if you do this correctly.

Content the Queen has advice
In a world where content is always boosted to be King, Logic sees content as the Queen especially when the content is going to need to say a lot in the fewest amount of words possible when applied to sending an email message and when you want the recipient to take an action like click to be taken to your social network site or your web site landing page for all of the details.

Next to much content means that your product or service lacks refinement so you are going to need to get the recipient to act in under 100 words for the total message (try less then 100 words, rely on your site landing page) that you send them. Best tip build your message with images, colors, links and content but keep the total message at 8.5” x 11.0” in total size making your message no bigger then a notebook sheet of paper.

Create a shocking or over the top message
This is the final and toughest item on our list of creating a viral email message campaign and you are going to need your thinking cap on here to create the viral juice to launch your email campaign into the viral stratosphere but keep your offer realistic.

You might like and enjoy offering educational videos that you can place on YouTube.com (in this case) even making them entertaining or you might simply have a list of helpful tip with a learn more about this tip click on the teach me more or something that takes the recipient to your web site landing page for educational tips and techniques like we do with our Viper Mailer email marketing software at the Education Center where we offer all of the latest and new email marketing practices for beginners to experts Email Message Sending Techniques.

For this article we are going to assume that you are running a serious business and not a comedy and jokes shop (though those are businesses they just have a better viral advantage) so you are going to need a really important product or service offer that is worthy of creating talk.

If your offer is not shocking, do not worry lets look at your list on email contacts for a second, how well do you know your customers is the question to ask yourself, if you know them well you can place an “if you found this message informative please forward to 5 friends” in the top area of the message body so the recipient sees what you are asking right away but it should not be the predominant text in your graphic and colorful template because the message still needs to sell to the original recipient.

Building your viral message program
You are first needing the original email contact to act on your offer before you can ask them to forward it to 5 others meaning you need to sell the contact from your customer list first, so they see what you offered and are asking them to buy so they are more willing to share your generous offer with others. This is kind of like an underground buyer’s network few are going to hear about and be able to buy like your customer and their contacts are being afforded

How to entice your customers to forward your message to 5 of their coworkers, friends and family is really easy just make sure when you ask the recipient to do this forwarding for you that they are given an incentive like this take 25% off your next purchase by helping us.

You might even go the extra mile by offering something to the first forwarder to their 5 coworkers, friends and family a free item with their purchase of your offer because they helped you and the persons that receive the forwarded message might forward this message to 5 persons each to get the same free offer with their purchase.

If you do the math your 1 contact that forwarded the message to 5 resulted in 25 and on and on this process goes. Now multiple this by the total number of contacts on your email list and the viral launch can take on a whole life of its own and quickly so be very prepared.

Caution this is more of a trust program then an actual tracking program as to whether the persons receiving the forwarded messages actually forward it to 5 others, however you are going to see a lot more traffic to your web site and you will know this is viral marketing hard at work so you might need to cap the free offer with purchase to not exceed a certain number say the entire inventory you have in stock so be sure you include a disclaimer like limited to our inventory of “X” amount or while supplies last.

Take action today, learn the tools of the marketing trade
Now is the time to pull out those email addresses, dust them off and open a free account at the Viper Mailer email marketing authority site and upload your contacts and prepare to get your business or organization in the viral communications for profit business right away.

Email Marketing Tip 5 Points of Sale

5 ways to close the sale now
Looking at the current market the whole culture of spending has turned to a true 100% buyers market and how a retailer approaches the customer has to change as well, staying away from the up sell for sure during these times. Retailers need to make an effort towards getting the sell and we have devised 5 easy steps that will help you get in front of the customer and get the the sell before that little bit of money the customers have goes to someone else.

Marketing Tip 1
Be Offer Specific and Clear on you Offer
We advise making sure the offer you are making is one you are going to honor that it is not going to expire tomorrow, remember the customer might need to talk to another person involved or they might choose to not buy it online from you but rather come in to feel and touch the item you are offering. If the time frame is too unrealistic then so is the offer allow some deviation from your expiration date to prevent making tomorrows customer angry today, they may tell other how you were with them.

Marketing Tip 2
Use Keywords Value Added
Just because you are in need to make a sell do not think you need to give away the product away you should try adding value perhaps you offer one product at a your everyday price then offer a feature, option or additional item in a related package deal remember you should watch for the “what is my price if I only want the first item type of buyer”. Be sure you have a statement like this is a factory direct offer and not a store offer or something like that.

Marketing Tip 3
Make the Offer a True Offer
We are all aware of the old adage that nothing is for free customers know you are not giving away your store because they are nice customers so be sure to not make an offer that is unrealistic you are going to do more harm then good. Customers become uneasy and you should have some great claims attached to your offer that can build trust and reassure the customer that you are being genuine with your offer.

Marketing Tip 4
Money Needs to do the Talking
Utilize one of the oldest retail offers there is a Promotion or a Coupon special offer is the hot button in good times and are even better in bad times cash is king and the customer has it, you and I want it and they want to save as much of their hard earned money as possible so make your customer feel like this is a best deal in town offer and you will gwt their money.

Marketing Tip 5
Call to Action Act Now
The last four tips were great towards getting the customer excited and motivated even aware of you and your value added offer so now we need to close the sell and urgency is the ticket we cannot sit around offering great deals so when the customer feels like it, they will go online or walk in your business door you and I have gotta get the customer into the game now. Try a limited number or x amount of days until a holiday reminder with x number of days for shipping etc. should get the customer to act on your offer and now.

Best business marketing solution
These are tough and frugal times and while you can talk to anyone that walks into your door or you can answer the telephone and then pitch your offer we have a much greater way and a way to get to your customers all of your customers creating a volume of sells instead of a trickle of sells opportunities by sharing and teaching you the art of email marketing and staying in front of your customers on a low cost, minimal amount of time system we offer and a vast amount of businesses even your competition are using to build up and gain sells for their own businesses.

Welcome to Viper Mailer the highest performance and deliverability email marketing service there is today at Viper Mailer the Email Marketing authority we not only offer our service with a free trial we have an Education Center to help you achieve the best email marketing results and (ROI) Return on Investment.

Act now there is plenty of time to get started today and benefit for the coming holidays with Viper Mailer we have the easiest and comprehensive email marketing system in the industry which is why we built it and why we are continually adding email marketing advancements to our simplified system.

Email Marketing Advancements

What it takes to be an authority
Logic your writer reflects on the behind the scenes endless work of today’s engineers and not on the bells and whistles of the modern day user distraction of hype and raw, raw that comes at us all daily from the computer, the television and just through our general interaction with society.

Message from our CTO
To be an authority, (CTO) Chief Technology Officer Patrick E. Lara of Viper Mailer explains it like this, “you must have a passion to deliver the very best and service that passion for all that it (Viper Mailer) comes in contact with”.

We can all understand that every athlete at the top of his or her game must have a passion for the game to be the very best and that places them at the top. Once at the top the athlete must then work harder and smarter to maintain that top position, that is the commitment of the engineer driven team at Viper Mailer.

Viper Mailer is a product that is a service from Viper Logic an Advanced Technology Engineering company and we released Viper Mailer as an engineering development and continue to apply advancements as they are developed, tested and the stabilized offering great usability, features and customer support interaction.

Over the coming months and years we can safely share that the clients utilizing the Viper Mailer system will gain greater sells through our knowledge and comprehensive understanding of email and engineering advancements, setting Viper Mailer farther apart from any other email marketing service provider current and future.

What is email marketing
Email marketing is best defined here at the Education Center under Email Marketing Defined.

What is an email marketing service
Viper Mailer is an email marketing service and we have written two articles to explain the understanding of utilizing an email marketing service like Viper Mailer
A Please read starting with the basics Email Marketing 101.

B Please read adding email messages Email Marketing as a part of an overall marketing plan.

Who can utilize email marketing
Every company or organization doing anything today is best served utilizing the simplicity that an email marketing service best provides by offering the tools and components in a professional and organized fashion and getting your messages delivered SPAM FREE.

Email Marketing Advancements Released
Viper Mailer is an email marketing product that is a web based service and there are 4 clear advancements that are setting Viper Mailer apart from the other service providers and we are proud to share these.

We are working on additional features and enhancements that will be added as we continue on our course to not just talk about what we are but to show you the potential client what Viper Mailer is going to do for you. 

Advancement 1
Ease of use an important client interaction tool that is only available in the Viper Mailer system and talk is cheep here is how it saves time, reduces complications and errors for the client often found in other email marketing systems.

The Viper Mailer system after you upload your contacts create your message and you are ready to start sending out your first or 100th message is a detailed yet simplified 2 step sending system where all competitor services are 5 step or even 6 steps of this and that’s, not creating a friendly user interaction experience.

Advancement 2
Proof is our effort towards the clients protection and is one of our Viper Mailer developments top goals, it is optional but the last thing we want a client to do is send out a message with an error, bad outbound link or to be making an offer they did not intend to and this can lead to the client being embarrassed or having to honor claims made in their offers even the termination of the person in charge of the message building and sending function for the company or organization.

Meet the Viper Mailer Proofing System and it works really easy right in the prepare to send function within your account you simply add the email addresses for example legal or accounting departments even a friend or spouse actually you can add all of the profers you wish because we all realize that second set of eyes is worth a fortune and here is how easy it works and there are even proffer involvement options to select from.
Approval not Required
Approval Required by only 1 Proof User listed
Approval Required by all Proof Readers

Advancement 3
Deliverability is all about being an expert in the basics of email and to have a complete understanding of White Listing and since 1993 Viper Logic has been in the email business for itself and their web site hosting clients leading to why a client does business with Viper Mailer in the first place.

The client has a story, offer, newsletter or educational message they want to share with their clients or members and that is what we would all agree is the bottom line getting our messages in front of the recipient with accuracy and professionalism.

Viper Mailer has the on going relationships built over the past 15+ years of working on a regular bases with email service providers such as the major Internet/Phone companies, the free email service providers like GMail, MSN, Yahoo and AOL and with the email departments of the major Cable companies resulting in a 100% safe email deliverability rating that is rare to find with most email marketing service providers.

Our years of email sending and receiving services has provided Viper Mailer clients a compelling understanding of value added services by providing the best (ROI) Return on Investment affording the Viper Mailer clients results with as good as or better profit opportunities then any provider in the email marketing industry.

Advancement 4
Tracking is a feature to show you who received, opened and clicked on links within your messages and is a major component of utilizing an email marketing service as well and once again listing to the client.

This listening and understanding lead Viper Mailer to not only provide email message open rates, bounce rates and levels, result tracking and options to help the client decide how they want to handle returned email messages.

There is also a reporting system attached to each of their message sending campaigns that is very graphic and easy to comprehend allowing the reports to be used and shared in marketing approaches and meetings allowing the Viper Mailer client to use these dynamic reports to build on their campaigns as they send them through the Viper Mailer system.

Who is Logic and Viper Mailer
Logic the CEO of Viper Mailer is an expert in online marketing from the SEO/SEM level to understanding human behavior and how each action can result in multiple reactions. To learn more then you might want to know about Logic please read the Logic introduction for Viper Mailer.