Domain Name Leasing? Is it time for this.

Domain Name Leasing
Are we all ready to begin leasing a Domain Name as a viable option to buying the domain name out right?
Or worse creating a domain name that is going to cost you a fortune to promote because it has no meaning to what the web site, blog, or social network is about?

Looking back in time would be the way Logic looks into the world of leasing a similar type of customer gateway product, that works just like a Domain Name, but was really much more popular before the Internet came along.

Toll Free phone numbers were early .com Domain Names
It was those 800 toll free telephone numbers. Today of course even the toll free numbers have other beginnings just like domain names have other extensions besides the .com ending. Toll Free number beginnings while they work just as well as 800 numbers those 888, 877, and 866 toll free numbers. The 800 beginning would be the TLD Top Level Domain of phone numbers.
Now of course the 800 number if it is used to spell something is far easier to have people remember them.
Example:
1-888-GO-DEPOT which is for Office Depot. They might own the name but Logic would lay you odds that someone bought the 800-GO-DEPOT and wanted to lease it to them. Leasing good rememberable 800 numbers is a common practice.
That was more so before the Internet and even long after that until these company web sites became user friendly and when customers began to trust using their credit cards over the Internet.

Times Change
Today of course Toll Free phone numbers do not play the roll they did with the Internet taking over as well even today a mass amount of customers use phone over Internet connections making free phone calls.

What will become of Domain Names
We at Viper Logic and the web site we have for holding our future requirements for domain names ViperNames.com do not believe that domain names will loose their value in relationship to their predecessors the toll free phone number.
So lets get into Domain Name Leasing and look at the pros and cons of leasing. There is a lot to discuss here and Logic is just hoping that others who read this story will have some thoughts on the leasing subject.

We searched high and low for leasing agents
In an indepth search of the Internet looking for companies that offer to be the lease operator and in fact we found several domain name leasing companies where you can list your domian. People looking to lease one of the names on these service web sites can inquire to begin the process. The leasing domain name business is really pretty new and most people just buy the names they want from the owner.

There are a lot of concerns about being the one leasing the domain name, as well there is equally concerning issues about being the domain name owner that wil be leasing the name out.

Lets take a look at being the one that is leasing the domain name first.
Ok lets say that Logic wants to lease the name EmailMarketing.com and it is available to us, or the owner agreed to lease the name to us. Now there is clearly going to be a lot of contract work to protect both sides in these deals. So lets go over some of the things Logic needs to be concerned with as the one leasing the name.
What to know as the one leasing a domain name
There is of course the obvious things like price and how long Logic can lease the name for.
There are other things to be watching out for like not allowing the owner to place any content on the domain name, or to sale the name to another owner during the contract.
Is the lease going to have an option to buy the name at the end of the lease or is the lease going to end and leave all of your efforts high and dry. Lets say you leased the name for 5 years and now everyone knows to type in EmailMarketing.com to get to your site. What do you do? You really need to think these types of things out.
Next you need to be sure that the domain name owner has at least paid up the annual renewal fee for the domian name through the contract ending date to prevent the possibility that the owner forgets to pay this fee each year and the name gets dropped and is lost to a new owner.
You are going to end up trapped with this domain name owner, but in business it is normal to have reliance partners and if you go this route then be sure to keep and open relationship.

What to know as the domian name owner and name leasing
Ok there is more for the owner of the domain name to be concerned about then the one leasing the name.
The first thing that comes to mind and this is a real important topic to be sure the the company leasing your name does not destroy the domain names reputation.
It is the content of the web site and what type of company is leasing the name, and what they are going to use the name for.
This is an area where lets say you have owned the domain name EmailMarketing.com not using it for any web sites. This means that the domain name is clean, having no history of being a spammer domain (a spammer domian name is when the name is used in conjunction with sending large amounts of emails that were unsolicited) or the site was loaded with hundreds of links or advertisements that search engines may frown on.
The search engines could have the domain name black listed, and yes you can reverse these decisions but you have to work at getting this done and it is going to take some amount of time.
So the last thing you are going to want to have happen to your clean profiled domain name is to have it destroyed by its being used for ill gotten gains type of web sites.

Good news for both sides
These relationships can be great for a company that wants to be at the top of their category when a person does a search for these keyword domain names, and if you own a great domain name but you do not have time to build it yourself into something useful and profitable then this can be a true win win relationship.

Domain Name Note:
Unlike those 800 toll free phone numbers where you could have bought say 800-GO-DEPOT legally because it the phone number is just that a bunch of numbers. With Domain Names it is a lot different because you cannot legally buy a name that is the brand of a company like OfficeDepot.com because they more then likely have the rights to take the name away from you.

Part 4 Internet Domain Names, Launch to Riches?

Domain Names as an Industry
Like any industry that has been around for a lot of years, time allows that industry to create advancements and features.
No where, not in any industry before the Computer Software, Hardware and Internet has an industry moved at such a fast speed. Anyone with a computer and an Internet connection can be free (remember time is money) to develop a new computer software, hardware, web site, or a blog.

A person can do this from anywhere in the world even Viper Logic does it today from Palm Springs, California, where prior to the Internet we were located in the Tech Coast (Irvine Spectrum) or others would have had to be located in the Silicon Valley for example.

Junk in Junk out
The buying of domain names has been around long enough with buyers at all levels. There are a lot of buyers even company’s that own anywhere from the one name to a few domain names and at last to those like Viper Logic at ViperNames.com that own a lot of names and then there are those that own even more then that.

What to do with domain names
Here is what owners of domain names can choose to do with their domain names:
We call this diversifying your investment to maximize your ROI (Return On Investment).
A Currently not in use. (Domain names bought for future use or that contain keywords like “Email Marketing Authority” in one our cases.
B They can be parked. (This is a simple quick way to put a basic page of little to no information on them, however the parked pages do have advertisements on them like those shared revenue advertisements from Yahoo, Google and the MSN Live search engines.) This allows you to receive some monthly revenue though to be honest if you do not do some homework and research to buy a good domain name then you might make enough to pay the $9.95 annual renewal fee.
C If the name is a keyword domain name you can lease it or them to someone that wants to apply it or them to a product like this.
Example: We are ViperMailer.com and email marketing services company, and you are the owner of emailmarketing.com.
You could hold onto your name and do a 301 redirect (web masters know how to apply this for your names) and ViperMailer.com or you could develop the site into a web site with the correct wording on email marketing with a single link directly to ViperMailer.com. Why would ViperMailer.ocm be willing to pay you for this? Answer is the page or pages you and ViperMailer.com create on the topic of email marketing would get your keywords for email marketing to the top of all of the search engines at a fixed monthly price and not a PPC (Pay Per Click) campaign.
D You can list your name without building anything for it for the Internet on those domain name seller sites and sale it for more then you paid for it.

Domain Name Consolidation
The individual owners of extra domain names (speculators) might be experiencing a consolidation.
In the domain name world the names are becoming an important and strategic part of gaining market share for the product or services that you and your company offer.
If you happen to be or have began buying domain names here Buying Domain Names then (and this happens to us a lot) you can put together a deal to sell these names to others that are climbing the Internet each day in search of keyword domain names and they will find you if you have one they desire.
We also through or domain name portfolio web site ViperNames.com search and buy statigic domain names all of the time.

Logic likes to share with friends and clients
Thank you for reading our four part mini series on the domain name world becoming and industry and tips and techniques for building a business around domain names.

Your friend, Logic. 

Part 3 Internet Domain Names, Launch to Riches?

Begin and Internet Business for FREE
With the ease of entry into the Internet developing a web site, blog and even a social network page you are in. This has brought us to what is going to be a big problem looking forward as more web sites, social networks and blogs come online.
There are so many web sites, social profiles, and blogs launched onto the Internet each day of the week you have to be or become a major player on the Internet or you will be passed by.
If you, your idea, or product are ever even scene at all it will be that you have been persistent and focused on what you are offering and you have a passion to be the best at what you are doing whether it is a product or service. Also please remember that regardless of how we all might think about the clients or customers they are always right and they are always king or queen.

Customers and Clients are KINGS and QUEENS period
If you do not think this is true, please leave this blog now because you would now be classified as a certified idiot.

How Much does it cost to have an Internet Presence?
It is a total fallacy to believe that you can spend a little money and become anything the business world will take seriously or this approach is going to even put enough money in your pocket for you to survive.

You may never read this anywhere else other then right here for one
There is a lot of market hype driving the planet into believing that with a few dollars you will be on the Internet and on your way to being a billionaire, because even though a lot of us read about these success stories of Internet Launch to Riches where the stories report claims like this, they are partially correct, it is just more like a one in a billion chance that going the few dollars route to riches, would ever happen.

This is going to happen to you if you are believer in the get rich quick for no money down systems. They are like the more modern con of buying and e-book today that will show you the secrets they have uncovered to be in line to becoming the next Internet billionaire. These persons (criminals) prey on the fact that most people would take the shortcut to success if they are sold it well enough and apparently they do sale well to people each and everyday.

They those e-book sellers, are right so long as we keep buying these hyper e-books from them.

How does Logic know these hyper tactics are a con for sure?
Simple, and a fair question. There are no secrets about anything in life, but what their is is ignorance from not working hard, not doing our homework, or research my friends.

Money Making Note:
Reminder that time is money so if you are wanting to be a true business man then you must always keep this in mind. What ever you make and hour at a job is what your current time is worth. If you are not making even that amount, whatever that is, then your efforts at everything else are more then likely not worth your time to invest into it.

Viper Logic Web Site Projects Background
This comes from our company (Viper Logic) that has been around for 15 years and has spent millions of dollars to just get to where we are today.
You could say we did not go about our direction correctly, you might even say we did not do this or do that?
We can only reply to those types of thoughts about our business with these replies. We are passionate about our company and its products enough that we know you have to really work at anything in life that you do to become what ever it is we at Viper Logic are today and might grow into tomorrow. Take care of the customer.

Part 2 Internet Domain Names, Launch to Riches?

Domain Name Industry
There are great organizations or groups that are driving the Domain Name business in a direction to form an industry standard or rather what they are really doing is what most marketing skill set individuals would do they are hyping the domain names with public auctions that are viewed both online and in fun action packed locations like Florida, Hollywood, California, and Las Vegas, Nevada.
These domain name auction locations add to the hype of promoting domain names and to be truthful there is nothing wrong with market hype, but our thoughts are that domain names that are truly developed into web sites can carry a better example of what a domain name can do for its owner or to a potential buyer.
Personally these people are to be commended for there attempts to organize this industry.

Domain Name and Real Property (Land) Developers are the same
Looking at raw land versus a parcel of fully developed property is a great example of what we are explaining. For most people if you show to them a piece of bare land they will not be capable of envisioning what could be.
Some people have the ability to be visionary and in both the Real Estate Industry and the Domain Name Industry they are both known as Developers.

Web Site Developers
Right away we have to get into an in-depth discussion about what is a truly informative web site and what is not a good web site.

Looking back into how a web site is developed was far different back in the early Internet days, comparing it to how you would need to develop these web sites today if you want to be and online success.
We all truly have to love Advancements in Technology do we not?

What has being Business on the Internet Became?
The Internet was once where you just built a web site, and if appropriate you added an online store and you were on the Internet and others could find you with relative ease. There were choices of places to find something you were looking for like products, services, and educational information, but there was not the amount of choices we all see today.

Like all industries that preceded the Internet launch and developments applied to the World Wide Web (WWW) there is and will continue to be changes to keep the Internet Industry alive and moving forward.

Tips on getting your web presence in front of customers
Today to truly make a living or greater on the Internet you need to have and interactive web presence and that presence needs to be providing the following Internet exposures.
A A user friendly easy to navigate web site with content in great detail to the product or service your business is focused on.
B A Blog updated daily, sharing the industry your products are about with helpful trials and tribulations.
C A forum to allow your clients to interact with each other about your products or services. This is also for you to participate in as well regularly.
D A series of social network profiles kept up on a regular bases says a half a dozen or so.
E A member of all of the active forums in your industry where you should read and learn while also sharing your knowledge about your product.
F To letters A, B, and C apply SEO and SEM (Search Engine Optimization and Search Engine Marketing) to each to maximize your products exposure via search engines. This is the ability to get your web site in front of the client when they search their favorite search engine looking for what you have to offer them.

G Online and Offline Advertising, though for this you do not need to do those PPC (Pay Per Click) campaigns but you do need to buy advertising space and write and submit press releases and articles to the online media outlets and there are submission services that can help you get these in after you have written them.
H There is more, but this is a great start to truly being a successful online business.

We at Viper Logic predict there will be two events that take place to maintain some realistic order to the flood of blogs, social network profiles, and web sites being added to the Internet each day.

Internet Event, Prediction One
There will be consolidation of services and creations. We have seen a lot of consolidating and creating already in this decade. However in an economic down turn more of these will surely take place at a higher rate of speed.

Please look at this next section with the idea of being an on the Internet business only. This section is not describing a business that operates in the offline world and only utilize the Internet for part of the overall business.

Internet Event Prediction Two
There will be a large amount of those work at home, part-time business, or student driven people exiting or giving up on blogs and perhaps fewer then those blog operators of web sites also giving up on those that they operate. We read a lot about blog burnout people that wrote onto their blogs each day 6 to 7 days a week then to only run-out of things to write about on their topics so they started writing a few times a week then one time a month then not at all. When you do this you lose your readership, your blog becomes like the original web sites where the content does not change and search engines begin to favor the more proactive updated web sites in exchange for these dormant web sites.