Wednesday, January 07, 2009

13 Point Check List to close a sale fast

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Follow these 13 points and get results
These 13 researched points will get you sales of any product or service starting with the first newsletter and over a period of 3 to 6 months and you only need to do this 3 to 6 times (once per month recommended) to gain sales results but once you start applying these points to your marketing efforts you will not want to stop because it truly works for any business or service.

Point 1
Gather 100, 1000 or even 100,000 email addresses or contacts.
If you do not have email contacts yet do not worry we will teach you how here at How to build an email contact list.

Point 2
Publish a news article on a regular bases say 1 time each month.

Point 3
Send your newsletter out at the same time, on the same day of the month (best practice) Tuesday, Wednesday or Thursday, educating your audience and offering your product or services.

Point 4
Build a colorful graphic header for your newsletter like a template one time and use it for each month’s newsletter.
This will help build trust and recognition with the audience because a professional graphic header looks professional and be sure it matches your web site header for instant blended, branding. To learn how to build a winning email template visit our How to Build a Winning Newsletter Template.

Add your logo to the header and create a slogan like we even have one that reads“The Email Marketing Service used by Marketers Who Get Results” then your audience will be reminded of what you do and are offering to them.

Point 5
Add 3 or 4 small images of charts, graphs, you, your product or services. Images sell well also hyperlink them to your web site pages where these items are offered in greater detail.

Point 6
When building your template have your webmaster build it in HTML it will be more professional looking and function greater as well. As a reminder you are selling your overall business image here so this point is very and I mean very important.

Point 7
Plain Text Messages.
Never send those plain text newsletters out they will be competing with all of the other emails in the audiences Email Inbox and these plain text emails are boring and show you have applied little to no effort. The point is even when you have the most important or amazing news to share colors and pictures will get the most attention.

Point 8
The newsletter you send out is not where you should tell the entire story in fact the message should be short and straight to the point laid out organized and if more needs to be shared, then provide an occasional hyper link to your web site landing page where the details are. Besides eventually you want the audience to end up on your web site anyways because this is where your call to action will be for them to take the action you want them too.

Think about your newsletter layout in advance and try to use a half a dozen 6 main titles followed by a single short 25 or 30 word paragraph each.

Point 9
Create excitement when you write your short newsletter, think about this, send the newsletter to yourself and see if it excites you then make little changes and send it to yourself again and again until you have refined the newsletter and gained excitement with yourself.

Believe me Logic totally understands that you just want to get this task done and out sit back and get the sell but a little extra planning, time and thought can really build your newsletter into something your audience is waiting for and this is ultimately what you want results.

Point 10
Subject Line time.
You have a colorful graphic branded short and exciting newsletter ready to go out but to be sure you get your message opened you are going to need to create a Subject Line that draws the audience to open your newsletter, besides the number one major rule of not exceeding the number of characters that the audience can view in their Email Inbox 35 to 50 characters maximum there is more to learn about the Subject Line here at Get your Newsletter Opened.

Also visit the From Address at the Newsletter learning center here Building a Trusted and Recognized From Address.

Point 11
Proof Read and Test Outbound Links.
We all know the old saying two sets of eyes are better then one set however this is again your brand, your image and your trying to sell what you are offering, so the proof reading by you and by a co-worker, friend or family member is important but be sure to explain they need to test the outbound links because these are where you are going to close the sale fast.

Point 12
Hello or Dear Jim Smith or Mr. Smith.
Personalization is important and when you send out your newsletter, there is a way to make each message personalized and though you cannot do this on your own at least in any automated fashion, there are services that offer this as a feature in your account providing you with the option to send newsletters personalized and it works well, your audience like all people want to be recognized and again this increases your sales results.

Point 13
When you are ready and you have your list of email contacts (we treat email contacts like gold) in hand, you are ready to set the world on fire and you will have your competitors wondering, why your business is so busy, while theirs is not, sign up for Viper Mailer and give an email newsletter campaign a try even a FREE Email Newsletter Trial.

About this Article Writer
This article was written by Logic the CEO of Viper Mailer a web based full service and support email marketing service provider and our motto is we are here for you through each step of the email newsletter and message campaign. 

Posted by admin in • Email Marketing
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