Tuesday, April 29, 2008

We live in an In-Your-Face marketing world today

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Keep your product and service offerings in front of your recipients

We have discussed the introduction of adding email marketing to your marketing practices.
We have discussed tips for collecting those assets to your business email address contacts.
We have discussed building a subject line that will get your messages opened.

Today we are going to discuss gaining mind share in a day and age where everything everyday is in all of our faces and how you can get your products or services in the minds of your return or potential clients.

Because everyone we deal with goes to their email in box everyday no matter what we are doing or where we are at. This is why we at Viper Logic are so passionate about making sure that email marketing is added to your marketing program and why it fits into any type or size of business you might be running.

It is less expensive to focus on Repeat and Referral clients then seek out new ones
Today people are on the go, they are very busy with taking the children to soccer practice, violin, or dance lessons not to mention extended drive times to and from work and home to share a few example of today’s on the go consumers.

This makes being in front of your clients more important then ever.
Calling each one of your contacts and clients once a month is a great way to leave a lot of voice mails with no results or sending a printed mailer with high (prohibited) cost postage stamps, not to mention but I will we get to much junk mail in the mail box both at work and home and again not really knowing what the outcome of these efforts provide back to your marketing efforts just makes these 2 efforts to risky and to time consuming.

Email Marketing solves a lot of these (NO TRACKING) problems and a whole lot more.
It is the least intrusive way to gain in market share when it is done on a schedule. As we have mentioned before you are going to be sending your email messages via and email marketing service provider to your list or email contacts, those people you have had contact with over a few weeks, months, or even years.

Growing your business through email contact list building.
Building on your contact list is and ongoing effort that should become just and everyday part of running your business via telephone calls made, received, those walk in customers, and especially those that are already buying from you.

Sending a great colorful message of how to, or informative tips and techniques pertaining to your products or services on a monthly bases over the years can really build your reputation as the authority in your field. These recipients might even (if you ask them) forward your message to their friends that share the same interest. This will help you build on your loyalty and referral side of your marketing efforts.

Your messages need to be worthy to accomplish referral growth
If you are wanting to hyper growth your business your campaign needs to be well thought out, it needs to be helpful informative and about what you know your recipients are wanting based on what items or services you have sold to them or offered to them from their interests in the past.

If you do this each month for few months then ask your recipients to share these tips and techniques with their friends or even co-workers they will more then likely want to share the knowledge they have gained and this can begin the best most sought after marketing ever.
This top shelve marketing we all seek is viral marketing and not only will your recipients share and forward your messages they might even begin talking about your techniques with other people they know share their same interests.
Email Marketing Tips

Posted by admin in • Marketing Tips
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Monday, April 28, 2008

Discovering Cities in California Series - Alameda

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Welcome to Alameda, California
Located in California Region 9.
The county is Alameda, California.
This city has just over 74,000 residents living in its 10.8 square miles of space.
The city was incorporated April 1884. (in 1916 it became a charter city rather then a general law city.)
The city is located in Northern California.

Alameda, California is located just inland and is in part a bay of the Pacific Ocean. It is just south of San Francisco and nearest large city is Oakland, California.

What can you do while in or near Alameda, California.
Ok because there is a bay this is a sailboat or kayak, however there are streets of historic homes lined with shady trees to enjoy a stroll down some of these streets and view a lot of history. They have the Alameda Theatre as one of the more then 10,000 building or structures built in this city prior to 1930.


Some interesting facts about Alameda, California.
This city is and island city on the San Francisco Bay, so there is water and the pacific ocean feeds this well known bay. Well known because of the long history as a government island. In 1982 this island became home to the United States Coast Guard and the name today is Coast Guard Island, 67 acres and is a man made island built in 1913 in Alameda Bay. This is the United States Coast Guards Pacific Command Center Base 11.
This is

Check out the City of Alameda, California web site for even more information Official City of Alameda, California web sites City of Alameda, California Official city web site

Also check out the Alameda, California Chamber of Commerce here Alameda, California Chamber of Commerce

We also have the Coast Guard Island web site here Coast Guard Island Alameda, California
See the 10,000 pre 1930 buildings and structures here Alameda, California Historic Sites

AlamedaWeather.com

Posted by admin in • California Authority
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Saturday, April 26, 2008

Domain Name Cluster, a working example

Welcome to Domain Name Cluster Example
Introducing Charley.
Viper Logic and a friend of Logic’s buys domain names. He is a funny guy but, very successful in real estate. He is as focused in and area of real estate as he is now today in Domain Names.

Charley is his name, he is in the the home repossession business and mostly in the Coachella Valley which Palm Springs is also located in.

You can see Charley is focused on 3 areas in the real estate business.
1 He deals only in homes.
2 He deals only in California, only in the desert region, and only in the Coachella Valley.
3 He only deals in bank repossessions known as REO’s (Real Estate Owned).

Now if you notice Charley has a focus on and area with a need for the real estate industry.
Especially these days as the the Coachella Valley is located in one of if not the worst hit down market area for Real Estate Riverside County.

Now through some training from Viper Logic Charley learned what domain name clusters mean, how to buy domain names, and the art of investing in domain names for the long term. (long term in domain names is 5 to 10 years or less)

Charley Entered the Domain Name world in 2005.
Charley picked his domain names in the same focused fashion he applies to his day time job in the real estate industry.
Yes Charley bought and continues to buy real estate domain names, however his focus was in banking domain names. The industry he selected is banking but the region he selected is global.

Let me explain what and where Charley is buying his domain names.
He likes the “E” for electronic Bank for the industry type and the country for the location of each “E-Bank”.

Examples:
eBankSweden.com
eBankUnitedStates.com
Each Country is placed as a web site on the World Wide Web, independent of each other with one main web site where you can locate and select each country.

Reference Note
The formula is the same as our California city by city, county by county and region by region weather web site and domain cluster.
He has the eBankAuthority.com and eBankingAuthority.com where all of the countries are listed.

Creating an Authority main web site directory for your Domain Name Cluster
Next in this authority web site when you click on a country and if that country has areas or states, or regions, or Provence’s then this would open that country web site up with a map listing each location that a web site is biult for covering the entire country.

In this case we will use what we are familiar with the United States.
Applying Domain Name Clustering for getting the correct web site traffic.

See using Domain Name Clusters you could find eBankUnitedStates.com by searching for ebank, ebanks, or ebanking in the United States.
Our if you search for ebanks you might be taken directly in your search to the authority main web site eBankingAuthority.com
Our if you are looking for ebanks in Virginia or any of the other 50 states in the USA then you can find the best choice provided by Charley’s Domain Name Cluster because Charley owns the ebank for the United States as well as for each specific state.

Example of names Charley owns for his focused subject:
eBankingAuthority.com
eBankUnitedStates.com
eBankVirginia.com
eBankWashington.com
This way Charley gains traffic from the Authority site as the main web site. This is however like anyone single domain name web site that will get what traffic or visitors it gets.

Every web site wants lots of traffic including this Logic Blog, but what 15 years of being a domain name buyer has taught us is we really want to do business and not just create traffic so owning names in a common subject in nouns (also known as keyword domain names) with a topic and location and ending with a .com only highest level and value domain name ending

To get larger traffic and to quantify that traffic Charley needed to expand his web site presence and to focus like in real estate (and area that has been very rewarding to Charley over the past 40+ years).

Charley’s current status after just three short years.
Charley has began releasing basic web sites with banking information and specifically ebanking information for each country he owns and he owns them all. We will continue to watch Charley’s progress over the next few years and report the traffic and relationships that owning these domain names has brought to Charley.

Posted by admin in • Domain Name Investing
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Friday, April 25, 2008

Logic Talk self introduction talks about anything

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Logic likes to talk off topic
This is the Bla Bla Blogging section.
What Logic wants to become can be explained here.

Two influences are leading Logic to talk a bit more
One is on television and the other is on the radio.

My television influence:
Logic lives in the desert of California. We have in California a famous educational television personality Huell Howser who is really serious and discusses only locations in California. His half hour programs are aired only in California on KCET. Huell is like a man from the past born and raised in Tennessee he is a bit naive yet humble.

Has a unique southern draw voice and a few staple lines he uses a dozen times during each show he produces. They are “Oh Boy”, “This is going to to be exciting”, and “Oh My”. He uses a camera man and talks to him a lot during filming like no other program you watch would ever do.
The camera man who we have never seen. His name is Cameron.

My radio influence:
Located in Los Angeles, California is radio shock jock Adam Carolla and his program is syndicated in various growing markets throughout the USA primarily today in California. Adam is a self serving promoter of everything Adam, Adams movie, Adams TV appearances, and of Course all about Adam. This is what makes Adam Adam.
It is why we selected him as the second personality.
Adam Corolla likes to complain about everything and in fact has a call in portion during his show titled “What Can’t Adam Complain About”.

How Logic is going to fit in:
Now that we have described the 2 personalities we are going to discuss through this Blog our thoughts on the two of these men combined into one and we will write right here online.
Logic will be serious like Huell Howser and opinionated like Adam Corolla. We will have to see how this goes.

Neither of them are online personalities however they both have web sites and here are the links to them both so you can see and get to know them if you do not watch or listen to either one of them today.

Huell Howser Introduction:
Huell Howser Television Personality
Adam Corolla Introduction:
Adam Corolla Radio Personality

Ok this is going to be truly exciting, Oh sure it is you stiff.

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