Tuesday, May 20, 2008

Logic Talks Carbon Footprint

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Reducing our carbon footprint
We all know about the subject of Global Warming although, Logic and team do not buy into the overly talked a lot but little done Al Gore hyper tour and movie about Global Warming.

Current times are some of the most fruitful of our lives
Before you elect to read further Logic, Catnip the co-founders of Viper Logic and the Team have never been as happy as they are today. In a some what down economy we are in year 15 of running and enjoying the fruits of our business efforts and today when we wrote this story we wanted you to realize how well life is for us all here at Viper Logic and we now only have the future of our quality of life to worry about. I guess you could say we do not want the fun to stop.

Instead being Logical we at the Viper Logic Operations Center here in Palm Springs, California buy more into the cooling process of our plants core and the cooling might be the cause of the axis shifting taking place as well. We are not scientists however we are technical researchers in search of answers to all things constantly.
We know that the planet is a living thing and other planets might have been living fine millions of years ago as well.

We are not implying that all of the pollution, carbon monoxide, and hydrocarbons being released into our air and that to much population are not totally the factors in the changes taking place on our planet each day. We realize they are not helping however, and they are not. we really think that the population explosion is a big factor.
Our slogan for this is:
Create a child today, leave a carbon foot print for ever.
We do not want you to think that we are thinking no one should have any children, it is just to us like drinking and driving. Think before you drink about others lives.
Think about say the child you might already have and that having another child reduces the quality of life for that child and if we have another child that cuts it again by half and so on and so on.

Getting tough on the Environment
Taking a very hard look at this subject that regardless of ones net worth, or social status we are all in this tough process together.
Here is what Logic and Logic’s partner Catnip are doing to take part in this saving our planet issue.
What we are going to share and we at Viper Logic are taking a hard line on following topics and on the earths changing as a major subject.

Tough discussions about each humans Carbon Footprint
We only hope that others will see this view and might share their ideas on what else can be done or we can all do to help the human race?

What does Logic do to Be Green
Logic walks and does not own a car.
Logic and Catnip produce E-Marketing products to help their clients Go Green. (See Email Marketing Services)
Not having children because it is only adding to the carbon footprint each human leaves on this planet and humans are living longer then ever.
Not buying anything we could live without.
We buy used tools and equipment when and where we can reducing the need to have another anything produced by a factory.

Logic and Catnip are not perfect
What we have done so far is great but with little to no extra effort we see a whole lot more then we can do and here is our plans.
Logic smokes, not good for me or the air quality.
We use fossil fuels like coal and natural gas at home and work we are going to go solar as soon as we have enough ViperMailer.com clients sharing the Go Green product we produces.

Is the Retail Industry driving our spending?
We are pushed by retail as and industry, to buy this and buy that. They operate a lot like the Diamond Industry as we have all heard that industries advertisements for you do buy more then we can truly afford. (if we are being honest with ourselves)
Americans have lead the way in this buying everything and then when we have bought to much all while adding to your debt, Americans take this a step further then any other country.

We keep buying more stuff
Because then we need some place to store all of this useless stuff so what do Americans do, we rent storage units and pay a monthly fee to store all of this stuff so we can add to our debt and go out buying more stuff to have in our already complicated lives. Then in and around our late 40’s early 50’s we want to simplify our lives and get ride of some of the stuff we have accumulated, or so we think it might be because the Retail Industry is no longer targeting these age groups but they are more focused on the younger humans as early as 3 and through to our mid thirties would be our take on target marketing.

Logic could not let and all to important Industry off the hook
We do not have anything against the chance for a business to make a living but we hope you get to Europe before your neighbor does because those who do not travel are not smart. These statements are what the Tourism Industry would have you and us believe. Travel is way over pushed and what is really funny is that we would guess that you have places within a few hundred miles or even right in your own backyard that you have never sceen or visited? Our have you and us and that is why we all need to go here and go there, board a cruse ship or board and airline. We mean why travel if you are going on a shoe string oh what fun that would be.

California has little known places to Discover
The Travel Industry is in part the reason at least for Logic Talk why we began writing the Discovering Cities in California Series here Little known places in California for at least Californian Residents to enjoy life in their own backyard and to teach the family things about California that you more then likely would not find about otherwise. California is a wonderful state filed with such a diverse style that the learning each California city or town one at a time could take you a lifetime.

The Human Sacrifice
Logic as well as Viper Logic co-founder Catnip both agreed years ago to not bring children into this world, and more people if they truly cared about the planet would make this hard choice discussion. We are ok perhaps a little selfish but are we really? because we see our ultimate sacrifice of not having children as the most effort one can apply to being a truly green planet. There is not another way to have and impact on reducing the Carbon Footprint.
We know that most humans either believe that they have to leave their legacy by having a child, but this has lead to having just over 6 billion humans with projections by 2050 of 9 billion humans on a very, what appears to be stressed out planet.
This is in part do to the fact that humans are living longer. We also clearly see as well that the lower income humans have more children then any other humans on earth.

Religion and Third World Nations on Contraception
Religions push for not practicing contraception. We feed the people like in Africa to mention just one who continue to have children at and alarming pace to only watch them suffer and then die as shown to us during dinner on our television sets, when the very humans that are helping these 3rd world nations should be teaching and pushing for contraception.
We honestly think that the region pushers encourage not practicing contraception is to build on the religous groups to gain a greater following.

Financial Gain by the Region Driven Groups
We truly believe that these religous groups (Logic and Catnip believe in God) are doing this not really based on their religous groups book but rather for the very survival and maintaining of their global presence by creating more children through their following they can guarantee their financial futures.
Look religion is a good thing it holds the foundation of family together and reduces civil unrest through belief and trust in God. We also do not want to pick on any particular religous group but we do see large amounts of children being born in America by some of the richest and largest religion groups flock in recest times.

Not in my backyard
We at Viper Logic observe a lot of the goings on in the world if they are reported or documented on one of the few television programs we watch. What programs we are watching on television:
History Channel
Discovery Channel
Nova
Kcet
PBS
CNBC

We are not fans of going to the movie theatre either, in most part because the movies can be a real drag cell phones ringing, talk and chatter, and truly lame excuse not to have family evenings around an educational program or what have all seem to have been taught to believe maybe. The Entertainment Industry will have you feeling like if you do not see the latest, no wait greatest movie out, your neighbors, class mates and co-workers will be talking about them without you knowing anything about and they will be one up on good old you?
Hey here is some great family advise this Netflix.com, now this is a great way to stay up on some great movies, save fuel, save the food cost and do this as a family unit. Though like we say we do not watch movies we have friends that do and they enjoy Net Flix. See Net Flix here Movie Rental and family fun for all

Monday, May 19, 2008

ViperMailer.com is making email marketing easier on clients

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E-Marketing ROI (Return On Investment)
Wow what a week Viper Logic is going to have.
(Read more below about our coming email marketing update)

When it comes to utilizing our time as a business owner in todays competitive global market place it not only important that you realize your ROI (Return On Investment) but that the service providers have the best tools available for you do do your job, get results and reconoize your ROI.

Making Money on your Investment
When email marketing is utilized as a part of your overall marketing plan and budget you should be able to understand a 57.00 dollar return for each 1.00 dollar you invest. This is the Email Marketing industry standard how ever even if you or us could reconize half of that or 28.00 dollars for each dollar you invest then we do not know about you, but we at Viper Logic would certonally be satisfied with such returns.

Viper Logic’s Email Marketing Product to Release Updates
We are off to a great week here at Viper Logic as we release our user interface updates this week applying Web 2.0 and apply Ajax Software developments to ViperMailer.com. This will bring our email marketing software service to the latest in technology.

ViperMailer.com Support, Training, and Interaction added
The Email marketing Product Support Center which provides the latest in email marketing campaign issues and identifies fixes.
The Email Marketing Learning Center where you can learn all of the techniques to build the most powerful email campaign possible.
We also have Insta-Response realtime answers to any issues. Also included in the newly enhanced response is live ticket our fast path form if a client incounters a challege while working within their client account.

These 3 feature enhancments to ViperMailer.com will enable us to guide and answer e-marketing issues that arrise.

What does all of this technology mean to the client?
Simpily put, if we have done our job right, and we beleive we have, of course the client experiance will be as good as stable technologies available to us will allow.

Posted by admin in • Email Marketing
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Sunday, May 18, 2008

Discovering Cities in California Series - Anaheim

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Welcome to Anaheim, California
Located in Region 5.
The County is Orange, California.
The city has a little more then 345,000 residents living in 50.5 square miles, 1.5 square mikes is covered by water.
The city was incorporated in March 1876 the first 100 years of Independence Day for America which was in 1776.
The city is located in Southern California.

Some Interesting facts about Anaheim, California.
Anaheim is home to so much that we will do our best to bring to you all that is Anaheim. This city is the second largest city in Orange County, Santa Ana is Orange Counties number one largest city, Anaheim is the 10th largest city in California and 54th largest city in the USA.

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Anaheim is the oldest first city in Orange County the OC when it was separated from Los Angeles and the original Carl’s Jr. Restaurant is located right off of the 91 Freeway and Harbor Blvd. as well Carl Karcher the founder, his wife and 12 children were raised in a house right near the original Carl’s Jr. and he and his wife lived in the house up and until his death. To see the house that Carl Karcher lived in and the entire area of original Anaheim homes you can visit this site for the details Historic Anaheim Houses.

Orange Counties oldest sculpture is located in Anaheim at Pearson Park at 400 North Harbor Blvd. also this park is home to the creator of the Boysenberry by Rudy boysen and the Boysen Berry went on to Buena Park and Knott’s Berry Farm so as a tribute to Rudy Boysen the park has a fenced in area featuring a cactus garden mostly all original to the cactuses Rudy Boysen planted long, long ago. The Park is 19 acres of space and has a lagoon built in 1927 a large body of water you will enjoy seeing in the middle of such a busy city like Anaheim is. See the Anaheim Park here Peason Park Anaheim, California

What you can do in and around Anaheim, California.
Anaheim is in the north center of Orange County.
You name it if Anaheim does not have it the freeway system feeding Orange County all centers around the 57 Freeway. You are within 20 minutes of John Wayne Airport, The South Coast Plaza our largest west coast mall, the Beaches of the Pacific Ocean, Knott’s Berry Farm another theme park in Buena Park just up the 5 Freeway north from Disneyland home to the original Walter Disney theme park. (Logic actually has been in the offices where the original Disney theme park was created by Walter himself, now separated by the 5 Freeway). There is design pictures and a vault where the designs were stored during the building of the now famous theme park. (not open for the publics view)

There is a great museum in Anaheim and you are going to like this visit featuring Anaheim History and Disney Memorabilia on display but see what else they have here Anaheim, California Museum.

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Logic is not going to talk about Disneyland, the Angels, or Hockey because that is what visitors to Anaheim already know about the city. Logic wants to share things that you might like to discover, or that are not well known about what to do in Anaheim
Anaheim has 1.5 square mikes of water area that means there are great parks, a river and lakes. Anaheim Lake is a great place to venture around as well as the Santa Ana River lakes where there is fishing yes but there are great places to have a picnic or explore some of the paths and trails, as you can even bring your bike and enjoy your views that way. see Anaheim Lake image

Now lets get ready for a visit to a famous Anaheim location called the Phoenix Club where you can enjoy German music, German Beer and German food. Logic has to say it is really a lot of great fun to spend and evening at the Phoenix Club here German Restaurants in Anaheim, California

WeatherAnaheim.com

Anaheim Visitor Eating Out Tip
When in Anaheim the restaurants in and around the Disney Land, and their California Adventure Park as well as the Anaheim Convention Center you should make it a better dining experience because the theme park area restaurants cater to a one time type of visitor and you should venture to unique places anyways to eat where there are more locals, so you can experience the finer foods and at the same time talk and share with locals.

Bowl and dine 1950’s style
The city has an original coffee shop and bowling alley built 1958 and is nearly as exact as it was built but why we are wanting you to visit the Linbrook Bowl bowling alley is not to bowl it is to enter the 50’s dinner in front and to enjoy what is claimed to be Anaheim’s best Pizza.

Discovering Parks in Anaheim
In your activities you would be surprised to haw many parks there are to enjoy so that you have memories other then the usual amusement parks and hey Logic has nothing against amusement parks and you should include them it is just that this is what everybody visiting Anaheim does and Discovering cities in California looks for unique things to di while in these popular cities. See all of the Anaheim area parks here Parks in Anaheim, California

Disney has a fireworks show around 9:15 each evening and you can see and hear them from all around the neighboring cities.

Pro Sports in Anaheim, California.
Anaheim is home to the California Angels, Anaheim Angels, or Los Angeles Angels what ever you want to call them because there was a big battle over renaming the team a while back but you can see the stadium here Anaheim Stadium in Anaheim, California Today the Angels are officially named the Los Angeles Angels of Anaheim.
We have the Honda Center home to the Anaheim Ducks for hockey

Official City of Anaheim, California web sites.
Anaheim is so big that yes it has its own convention center the Anaheim Convention Center that you can see here because it is pretty Anaheim Convention Center

City of Anaheim, California City of Anaheim, California

Anaheim, California Chamber of Commerce Anaheim Chamber of Commerce

Anaheim Visitor & Convention Bureau Anaheim, California Visitor and Convention Bureau

WeatherAnaheim.com

Posted by admin in • California Authority
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Saturday, May 17, 2008

Creators of the Domain Name Cluster defined

Definition of a Domain Name Cluster
The following topic is a very heavy topic on a discovery made by the Viper Logic Corporation.
We are utilizing the Logic Talk blog to publish our creation, research and status of the project under the domain name investments section.

The project has been in the research and proving phase since 2000. It was shortly after the launch of our Palm Springs Weather web site that we began buying domain names for other California locations under the title of weather.

The current status is that Domain Name Clusters is on its way to be a theory. and we are applying the identification and experimental investigation to the project at Viper Logic.

It is the goal of Viper Logic through project CaliforniaWeatherAuthority.com to verify our findings and convert the project into an identified fact. Then we will call the product scientifically proven.

Cluster is Clus-ter, Clustered Clus-tered, Clustering Clus-ter-ing, Clusters Clus-ters are a verb. As defined by the American Heritage Dictionary.
A group of the similar elements gathered or occurring closely together, a bunch.
Domain Name is a noun. As defined by the American Heritage Dictionary.
A series of alphanumeric strings separated by periods such as www.YoYoFish.com, that is an address of a computer network connection as well it is to identify the owner of the address.

Domain Name Cluster defined
Our research is into domain names for the world wide web addresses.
When domain names are applied into groups of domain names with the same keywording combinations and applied to the Internet as a cluster is combined with domain names, then together creates a Domain Name Cluster.

How this research got its start
Begining into the domain name acquisition world in 1993 Viper Logic a few years later in 1996/97 began to realize keyword domain names were important to search engine algorithm based on the way search bots, spiders crawled around via the world wide web searching for and information obstracting the information and delivering the requested information to the requester. We also realized how a human goes about finding information utilizing naturally these keyword principles in a similarly equal way that search engines find information.

What is a keyword domain name?
A keyword domain name is a name that is popular with a requesters natural way of typing. Like you are searching for a car so you can type car.com into your address bar, our type “car” or into your favorite search engines “search” box. The return results are going to bring for car.com a single web site, and if you typed car into your browser will bring every web site with the word car mentioned on any web site around the globe.

Example:
You are a mid to large sized corporation and do a search on the Internet for a company that offers managed website hosting and this searcher typed this request into their favorite search engine “Managed Website Hosting” and the searcher arrives at a page offering all kinds of companies that provide managed website hosting. The company at the top of the returned results page to the requester is ViperGate.com a managed website hosting company.

How a keyword works in search engines
How did the company with the domain name ViperGate.com come to the top of the requesters search for managed website hosting? Simple ViperGate has a second domain name redirected to ViperGate.com, and that name is a keyword domain name as keywords were defined in the last paragraph.

Domain Name Clusters are keyword driven
We have on this blog discussed under the menu section titled: Domain Name Investments where we lightly discuss our California Weather Authority project and applying a domain name cluster to that project. We are going to use an auto parts and repair center service company with locations in all western states to describe our research and findings.

How does a Domain Name Cluster work
We will explain domain name clustering and apply it to this research project using a fictitious company named St. Pauls Auto Repair Centers and show how a cluster of domain names can be applied to any company, service, or project that can be thought of.

Lets look at the whole name of the auto repair company. StPaulsAutoRepairCenters.com is the companies web site address. The company sells auto parts and has a service center to do repairs to cars and trucks at each location.

Side Note about the domain name
You can see that the the name is not going to work in the marketing of St. Pauls so they really can use a cluster to solve their marketing on the Internet and they will need and easier to remember domain name for their radio, TV and print advertising campaigns, but that is a subject for another sharing lesson in the future.
To learn more about selecting a domain name that will work for today and the future please visit our domain name buyers guide Domain Name Buyers Guide

Building a Domain Name Cluster
St. Pauls has 450 auto repair centers in the Western United States and there is a lot of competition as in any business of course. especially on the Internet
We are going to build St. Pauls a domain name cluster targeting the elements that are defined by the nature of their business as well as the locations.
The name of the business will not be used or involved in this search engine result and marketing tool building example.
St. Pauls is in the auto parts and auto repair business and located in 450 different cities.

So lets use a few of their locations for our example. We will select Fullerton, Irvine and Mesa and build them a search that works.
FullertonAutoParts.com and FullertonAutoRepair.com
IrvineAutoParts.com and IrvineAutoRepair.com
MesaAutoparts.com and MesaAutoRepair.com

But the domain names I want are not available
Now it could be that a few of the domain names that we want for 450 locations requiring 900 domain names are taken and you have a few choices.
You can reverse a few (as we had to do for some of our California weather project) for example lets say that MesaAutoRepair.com is taken (and to have a cluster no matter the effort or the cost these must be the extension .com TLD (Top Level Domains).
You can search who has the name here Domain Name who is look up see if they are using the name contact them and make them and offer.

Who can help us buy a Domain Name that is already taken
To make and offer you can hire a non involved or not emotionally involved domain name broker to handle the aquasition of the name or names you are going to want.
Yes we offer this service here Domain Name Brokers

What did St. Pauls Auto Centers Buy
They bought all nouns, they bought all keywords, they bought the locations for local searching ease, they bought what they are in the business of providing and they bought what their business does.

Think about this:
I live in Mesa Arizona and I work on my own cars when they need it, but before I am going to drive all over town spending my time and wasting a lot of 4 to 5.00 dollar a gallon gas.
I am going to look on the Internet for not “auto parts” but “auto parts in mesa” and your St. Paul’s web site for the Mesa Arizona location is going to be there for the mechanic to select from.
Depending on the advancements and features of your web site the mechanic is either going to call to see if you are open, and have the part, or he or she is going to check online for the part in stock and possibly if you offer it buy the part online and have it shipped to him or her.
This depends on the mechanics level of trust with the Internet.

Lets take a look at MesaAutoParts.com and notice you are going to have bought two domain names, but you will be building only one web site for each.
One domain name is going to be the primary domain name and the other is a redirect to the other.
There is a lot more to this and it gets into the SEO/SEM (Search Engine Optimization and Marketing) portion of your project so you can rest assured and we hope that you confirm that your web master or web site building partner is certified in SEO/SEM.

Actually there is a second option that could apply to this because St Paul’s is an auto part store and auto repair center so they could depending on budget or after running the redirected domain to a single web site for a while determine how the resource is monitizing for St. Paul’s Auto Centers and build out the other 450 locations web sites.

Applying the domain names to web sites
Now St. Paul has over 900 domain names and you might say wow they have a web site for their whole company and now they have to build 450 more web sites.
The answer is no they do not. It not only would cost a fortune it would take a lifetime to complete this project.

Build a sample amount of test sites
In another approach St. Paul’s could try this project out on say 25 or 50 locations and see what the out come looks like then move forward.

What St. Pauls is going to do is build a master template with some variations and a basic text or on page content theme of wording pertaining to their business. Next what each web site will need:
Wording content that pertains to that operations location like a front-page introduction “Welcome to Mesa Auto Repair”
A local map on a page of the site.
Driving directions and the locations physical address.
Each site will need a per page SEO/SEM to assure your found first in a search return results.
Each site should link back to the main web site StPaulsAutoRepairCenters.com and StPaulsAutoRepairCenters.com should have a state, county, and city location navigation system for ease of location.
And there is a lot more that can be done to insure your locations are seen by the search engines as the local source for the person looking for auto repair and auto parts.

Search Engines and Domain Name Clusters
Now that you have bought a ton of on topic keyword domain names and you are building what looks like the worlds largest web site portfolio on the planet please relax as we are going to explain what the Domain Name Cluster is going to do for your business and using keywords what value you have built if you are bought out and the name of your business changes.
We picked the keyowrds for your product or service not the name of your company. The new owners wiill be able to use your domain name cluster with their name on the business because your name is not in it.
A few wording changes to each web site where the name is listed and the new owners are off and running utilizing the domain name cluster.

See a working Domain Name Cluster at work
Go to your favorite search engine and type in Newport Beach Weather and we are in the top of the page number two today. The best part of utilizing a domain name cluster is that you do not need to pay for any online advertising because you are already going to be highly exposed.

There is more to this type of undertaking but you can see what we have discovered and you and your chain of buisnesses will be postioned for the coming world of local search as it gets refined.
This Newport Beach Weather web site is part of the California Weather Authority web site cluster and you can visit it here California Weather Authority remember the content on these sites is a work in progress.
For a copy of our full report on the California Weather Authority project please contact us here at Viper Logic Advanced Technology Engineering Company

Web Site page Content Note
There is no replacement for having dynamic content relevant to your business on your web site and if written correctly and written on the topic of your business will only help improve your overall top of the search engine return results.

Domain Name redirect rule
It is advised that you never redirect more then one single domain name to your web sites for a total of never more then two domains to a single web site.

Search Engines will not look upon you in a friendly way if you do this. The second domain name needs to be a 301 redirect, but your web master or web site developers will know what a 310 redirect is.

Thank you for reading our domain name clustering creation and we will have more on the subject in the coming weeks and months because this is a work in process project head for the theory status.

Posted by admin in • Domain Name Investing
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