Email Marketing 80/20 Rule

Meet WineTastingAuthority.com
We have selected to use our client WineTastingAuthority.com for this example of applying the 80/20 rule being 80% content and 20% promotion.

Wine Tasting Authority is known with their customers as the source for limited addition and extremely hard to obtain wines from the California wine producing region and by some customers accounts this store owner is known as the authority and the go to guy for California wines with his rich wine industry knowledge, connections and history.

Know your customers
Like our wine authority knows which customers like red or white, cabernets, merlots, zinfandels, pinot noirs or chardonnays and he knows how much a customer is willing to spend he knows to keep his customers separated into groups in his email marketing service account contact section by what they enjoy and buy regularly so when he sends out offers he knows how to get the correct message to the correct group resulting in a higher sales rate. 

This type of marketing is called targeted marketing and he does this through a simple data base software he has set up through his point of sale service right at the cash register and tied to his online shopping cart system that places based on the customers purchase type and price threshold so when he uploads his newest contacts into his Viper Mailer contact section in his account they are placed into the group that best fits the customers potential future purchase. 

Know why customers buy from you
Your customers did not just buy or continue to buy from you because you are you, perhaps they read in you that you have a passion in what you do they see this, they hear this so they want to be a part of this. This is called building trust, gaining respect and building on loyalty.

Notice that the Wine Tasting Authority is an authority on California wines and he is trusted by his customers to provide them not just the ability to acquire some hard to get wines but because he uses his email marketing campaign to educate his customers and this is known as empowering the customer with the knowledge to make good conversation with their own friends and family.

The Wine Tasting Authority has been educating his customers and they are learning how to make their own decisions on what to buy and what is best for their wine tastes. This is why the customers come back and even welcome the Wine Tasting Authorities informative email messages so they can grow their own personal knowledge on California wines.

This is called the 80/20 rule of marketing and this really works and it is easy to apply to any product or service and the end result, it generates the greatest (ROI) Return on Investment results.
Simply put you send out a single page email message with 80% information like in the Wine Tasting Authority case might discuss a vintage year, write about the vineyard, perhaps the expert grower and even some tasters explaining that this years grape growth might not repeat for several years like we have just bottled.

This informative information is usually targeted on the subject matter, see you are providing knowledge to the customer so that they may consider buying into the story and this is where the 20% of your message is about promotion and “Call to Action” as the provider of the solution to the customers challenge like in this case it is to offer the customer the opportunity to buy this rare grape yielding year for their own future tasting.

Talking the talk
What the 80% part of our 80/20 message does is create a platform where you are educating the customer and sending the message that you are the authority on it and this 80% truly drives the sale which your 20% promotion is there in the message to take care of.

Provide a reason to buy and now
When you write your message applying the 80/20 rule you have created a reason for the customer to buy from you by explaining in the Wine Tasting Authority case that this years grapes might not repeat in this sweeter taste for years to come making several things happen at one time.

You have educated the customer on one of their favorite types of California wine and you have expressed urgency to place an order because these are going to sell out and that through your 20% part of the rule you have shared how many bottles of this wine you have or have reserved just for your loyal customers creating the Call to Action.

Email Marketing Education Center 
Viper Mailer as the email marketing industries authority on the subject we have an entire and continually growing resource center to help any business of organization promote their products or services through the use of the Viper Mailer Email Marketing System.

Email Marketing Education
FREE Email Marketing Offer

Islands of California

Visiting the islands of California
When people think of California they might think of the amusement parks, the beaches along the coastline, television shows they watch that are filmed on location in California, movie stars but it is doubtful that they think about the islands of California.

Locals known as Californian’s might think about the one island that is the only island that has people living on it the Santa Catalina Island but what few know is how many islands California has from the very south end of Southern California to the upper northern end of Northern California.

What and even very few amount of people are aware of is that California has 12 islands that are located in the Pacific Ocean though the state actually has even more islands within the bays, harbors and marinas along the coast we are focused on those that are out in the Pacific Ocean away from the protection of bays, harbors and marinas.

United States Military Islands California
Two islands that are also two of the farthest away from the mainland are United States Naval installations under complete control of Navy ur farthest out at sea island and is also the farthest south island in California and is today a military installation is San Nicolas Island and the second farthest is San Clemente Island.

San Clemente Island
The island is 56.81 square miles in area laid out long and narrow it is 21 miles in length and 4.5 miles in width and its closest mainland point is 55 miles out.
There is a military air strip on the island noted by pilots to be the toughest landing strip due to the surrounding rocky terrain and the cross winds off of the ocean surface. The islands highest peak is Vista Point at 1965 feet above sea level and is located in Los Angeles County.

Things to do at San Clemente Island is found under the water around the entire island you are going to find sea life that is so removed from the populated areas of the California Coastline sea life is virtually untouched and very much a part of as nature intended it.

The island is listed as uninhabited you expect that a minimum of a few hundred military and civilian personal are based on the island at all times.

SanClemeteIslandWeather.com

San Nicolas Island
The island has 22,753 square miles of area located in Ventura County and is the farthest island away from the mainland at 68 miles and is a missile launch testing facility with a small air strip located on it. The island has a high point at 907 feet above sea level.

Things to do at San Nicolas Island is found under the water around the entire island you are going to find sea life that is so removed from the populated areas of the California Coastline sea life is virtually untouched and very much a part of as nature intended it.

There is above the water something unique to the island is the Island Fox a large population of Urocyon Littoralis that if you bring a boat in close enough and you have binoculars you are sure to see some of these cute foxes running about on their island. 

The island is listed as uninhabited you expect that a minimum of a few hundred military and civilian personal are based on the island at all times.

SanNicolasIslandWeather.com

Santa Catalina Island
This is the most popular visitor island in California and we have written a lot about Catalina Island and it is the third largest island in California closest to the most populated mainland city and region in California the city of Los Angeles. To learn about the most popular city in on Catalina Island Avalon please visit this blog page Avalon, California.

Santa Catalina Island is 22 miles long and at the widest point is 8 miles wide with a peak elevation of 2123 feet at Mount Orizaba.

The island has near 4000 residents living its only city of Avalon with the next unincorporated town Two Harbors with a few hundred residents

Things to do at Catalina Island is a lot from tours of the downtown Avalon shops and nightlife to taking a boat out to visit small white sandy shores of little private beaches even explore the sea life of the island even the rock formations near the waters edge are a wonderful thing to explore. Hiking on the island is popular and there is a museum the Catalina Island Museum you might enjoy this upbeat look at the islands historically significant and famous visitors that have been a part of the Santa Catlina Island history. See the Catalina Island museum.

You might just like to stay a weekend on the island in one of the many hotels in Catalina Islands Avalon Bay then lay out on the sandy beaches of Avalon.

SantaCatalinaIslandWeather.com

White Rock Island
We resently wrote about an island near Catalina Island that stands on its own and is the smallest island in California named White Rock or Bird Island that is at this time for sale read more on our Beach Forum White Rock Island.

Santa Barbara Island
This island is part of the Channel Islands National Park and is located about 40 miles off of the mainland of California. This is a small island only 1.02 square miles in area with a peak elevation of 634 feet named Signal Hill this island is none the less very important as a bird sanctuary for some really rare and endangered birds. The island is a part of Santa Barbara County.

Things to do at Santa Barbara Island because it is a part of the National Park system there is over 2000 animal and plant life 3 of which are mammals that you can explore and learn from. Most of the coastline around the island is really pretty and very natural ans untouched like it has been for ever.

Please feel free to visit the National Park Systems site for Santa Barbara Island.

The island is listed as uninhabited.

SantaBarbaraIslandWeather.com

Anacapa Island
This island is part of the Channel Islands National Park and is located about 13 miles off of the mainland of California making Anacapa the closest island to the mainland and is a part of Ventura County. The island is long yet very narrow and is makes up 1.138 square miles of area with a peak elevation of 930 feet above sea level named Summit Peak 2 however this part of the national parks islands has so much natural rock formation and wild life and plant life to share with us all there is even great marine life and just awesome beauty you are going to be amazed.

Things to do at Anacapa Island besides the sea life and natural plant life of the island is to visit the Anacapa Light House built in 1912 and the natural Arch Rock Bridge that is over 40 feet in height.

Please feel free to visit the National Park System for Anacapa Island

The island is listed as uninhabited.

AnacapaIslandWeather.com

Santa Cruz Island
This island is part of the Channel Islands National Park located about 18 miles from the California mainland and is the largest island in California with its 22 miles in length and a maximum width of 6 miles and is 96,507 square miles of area with a peak elevation of 2450 feet above sea level named Devils Peak. The island is a part of Santa Barbara County.

Things to do on Santa Cruz Island starts with the most unique features the island offers around its vast coastline of gigantic sea caves, large coves and breath taking sandy beaches like a tropical island setting this island is an explorers dream come true with so many caves to venture into as the sea waters have really carved an amazing amount of features into this island you are truly going to love it. Imagine the amount of sea life viewing opportunities you are sure to be afforded with all of the natural water wonders at this island in the national park system.

The island has a very large pier that kind of makes the island feel inhabited but it is not.

Please feel free to visit the National Park System for Santa Cruz Island.

The island is listed as uninhabited.

SantaCruzIslandWeather.com

Santa Rosa Island
This island is part of the Channel Islands National Park is located 30 miles off of the California mainland as a part of Santa Barbara County and is 83.118 square miles of area with an elevation maximum of 1589 feet above sea level at a peak named Soledad Peak.

When you arrive at this island you are afforded a white sandy beach and a pier you might think you were coming to Newport Beach a famous beach side community along the Southern California coastline except this would be before anyone inhabited the area with the exception of the pier.

Please feel free to visit the National Park System for Santa Rosa Island

The island is listed as uninhabited.

SantaRosaIslandWeather.com

San Miguel Island
This island is part of the Channel Islands National Park and is located about 25 miles off of the mainland of California and is 8 miles in length and 3.7 miles in width with the highest peak being San Miguel Peak at 831 feet above sea level.

Access to the island is restricted to the Cuyler Harbor and there are white beaches but you will need to share them with Elephant Seals however when the tide is low you are out to enjoy the tide pools that adorn just east of this beach area. The conditions in and around this island make it a very risky voyage to this highly restrictive environment.

Unique to this island is because it is the farthest northern island in Southern California the ocean winds and waters bring the water temperature to below 60 degrees annually and this allows a diverse array of sea life not found in most any of the other islands.

Please feel free to visit the National Park System for San Miguel Island

The island is listed as uninhabited.

SanMiguelIslandWeather.com

Visiting the islands in Northern California
There are three islands in Northern California right outside of the San Francisco Bay a part of the County of San Francisco that are the only islands in Northern California making them vital to learning as the damper cloudy and colder climates to the north allow this refuge to supply visitors and researchers of ocean sea life an uninhabited view of these rare Northern California Islands as part of the 12 California Islands. These islands are a part of the National Wildlife Refuge.

Farallon Islands
These three major islands are located outside of the San Francisco Bay about 27 miles though the California mainland closest to them is Point Reyes National Seashore just north of the San Francisco Bay.

South Farallon Islands
This is the largest island of the Farallon’s also this island has a person or two on the island as this is home to the Farallon Island Lighthouse and actually this island is made of the main island and 7 little with these names Seal Rock, Maintop Island, The Drunk Uncle, Aulone Island, Sugarloaf Island and Sea Lion Rock.

The island is listed as inhabited by 1 or 2 persons.

Middle Farallon island
A stand alone single formation of rock and this island has a nickname of the Pimple.

The island is listed as uninhabited.

North Farallon Islands
This is a cluster of four rock formations all known as the North Farallon’s with the following names Island of St. James, unnamed rock we will call Farallon Rock and then four smaller rocks all unnamed that are connected yet stick up above sea level.

The island is listed as uninhabited.

FarallonIslandsWeather.com

Discovering Cities in California Series - Calabasas

Welcome to Calabasas, California.
Located in Region 4.
The County in Los Angeles.
The city has a little over 28,000 residents living in 13.10 square miles of area.
The city was incorporated in April 1991.

Some Interesting Facts about Calabasas, California.
Calabasas is the gateway to the Santa Monica Mountains and the city has an historic park the Calabasas Creek Park that the Leonis Adobe House and the Leonis Adobe Museum of the founders dating back to 1844 pre Los Angeles incorporating 6 years later in fact this property also has the West Hollywood famous and oldest home that relocated here from West Hollywood in 1983 and is named the Plummer House. There is a gift shop and some really early California history based around agriculture. The park and museum are located right off of the 101 Freeway and Exit 29. Learn more about this park before you go Calabasas Creek Park.

Things to do in and around Calabasas, California.
We are going to take a scenic drive one Logic likes and has repeated several times from Calabasas or the 101 Freeway take Las Virgens Road south as it becomes Malibu Canyon Road along this winding road through the Santa Monica Mountains. This is the scenic highway bring a picnic basket and binoculars to see Deer, Coyotes and birds but you are looking for one bird the rare Red Tailed Hawk and wear tennis shoes you are going to be hiking on trails the area is full of great private excursions to explore just miles away from the populated Los Angeles.

Continue driving through this canyon on Malibu Canyon Road and you will arrive at the end on Pacific Coast Highway in Malibu, California.

Official City of Calabasas, California web sites.
City of Calabasas, California City if Calabasas, California

Calabasas Chamber of Commerce Calabasas, California Chamber of Commerce

CalabasasWeather.com

Email Marketing Tip Exceeding the customers expectations

Woo the customer without giving away the farm
The first step is applying email marketing reducing direct mailing while still offering specials and new arrivals so you can pass on the savings to the customer and afford you to plan a regular scheduled email campaign on a more then direct mailing bases.

Email Marketing starts with collecting email addresses
Collecting contacts legally (Opt-In) and here is how to collect email addresses and you can start sending messages with as well as a 100 or more putting you on your way while you develop procedures for you and your staff to grow your contact list legally.
Email List Building Getting Started
Email Contact Collecting in Two Days
Email Contact Collecting in a Few Weeks

Email Marketing 101
What is email marketing and what can it do for you and your company or organization starting today in fact we even have a free trial to try around the office or with friends or the board of directors to see all that running an email marketing campaign can do at our first email marketing article.

How to encourage your customers to action
The whole process starts with those 35 to 50 charictors of space we have for the subject line that appears in the customers email inbox. Please take the time to learn a short amount of great knowledge on the Subject Line is your Front Line.

Color to catch the eyes of your customer
If you are a company then you more then likely have a branded color for your company, business card, packaging or logo that is a familiar color that will catch the customers eye and if you use this color they know about in the first three inches of header area of your message then the customer will see this and recognize it adding to your open ability of your email message that just arrived in their email inbox.

Logo to catch the customer’s familiarity with your brand
Using your logo in the header will not hurt your recipients trust and put a link built into the logo to your web site to get them over to your site but if you take them directly to your home page and not to your landing page where your great offer is then be sure to have an image and the special offer related to your message in their email inbox place the offer right on the front page nearest the upper left hand side of the page below the page header would be great.

Call to action about your offer
Here is where you are going to exceed the customer experience by offering the customer a returning loyalty opportunity a special event on how to class or meet others that share an interest in these same products that is not giving away the farm but sounds really like a great offer to them and to take it one step further through in some free food and drinks and to close the opportunity also share that you will have the latest release being shown only to the VIP customers and also require an RSVP to show you they saw your opportunity and that they acknowledge they are coming.

What did you accomplish
You just did this whole event (perhaps on a 2 time a year bases) with some of your and your staffs time and a little bit of cost for the email message, food and drinks and this did not cost you the farm but gained you loyalty, trust and ultimately sells now let’s write the next story about your company or oraganizations email marketing communications efforts by trying the Viper Mailer email marketing service today.