Timeless Business Basics Series Part 1 of 8

Business Series of Lessons Part 1 of 8
Written in the late 1800’s by a man, not a well known man but an important man named William D. Clement in Massachusetts a state in the USA.

These very lessons still stand strong today as the fundamental basics of business, life and work.

To read the first discovery story by W. D. Clement Timeless Business Basics in case you missed it.

A lesson from William D. Clement
Lesson 1.

WE ALL CAN LEARN
Happiness in your work
Demand for better workmen
Booklet fitting all classes of watchmakers

We all can learn
That we all can learn there seems to be no doubt. And at the present time there seems endless opportunity to get most of the information which we require at little or no expense thru our libraries, lectures, low priced books on every conceivable subject, correspondence courses, evening schools and many other ways.

Like the Lazy cat, however, which will work no more than he must in order to get enough to eat to keep him alive, so it seems to be with large majority of people – people born and brought up here in our United States, where every possible opportunity is offered to make something of himself – with all of the above nearly free opportunities.

Indeed, it seems as though a large part of our people leave all thought of work and self improvement behind when they have finished their 8 or 9 hours work, and go home.

Personally I believe that it is work and not brains that win.

Otherwise I feel sure that I should never have accomplished the little that I have. For I constantly see around me those who seem to have a far better mental equipment than I have, yet who have never really accomplished much of anything – because, they lacked, entirely, that quality called push.

This seems explained in the quotation which you have undoubtedly heard: “The only difference between Edison and a Tramp is in the way each spends his 168 hours a week???.

Summed up, I believe there is no hope for anyone succeeding if they do not push, work, make every minute count.

Luck I have no use for: the failures are always telling what poor luck they have had – while the main poor luck was that they were born lazy. “Luck is not what may come to us tomorrow; it is what we make out of today???. “Many a man waits for his ship to come in when he hasn’t sent one out???.

Logic’s thoughts on Facebook as a business

One way Facebook might make money
Before Logic starts the usual rant and rave within this article I would first like to start by explaining that Viper Logic has 2 profiles on Facebook so this is not an article to dig on the product but to focus into why this may not be a longterm business model for several reasons.

Facebook started out great, now what to do next
What started out as a great fun and early niche college student only social network broadened itself without separating the need for developing or focusing in its early days and for its early adapters or members this was new and exciting because in the beginning it was about numbers of members anywhere and anyway they could get them and is in Logic’s opinion, why they removed the student limitation years ago now.

Facebook and the members are coming of age
It is time now however for Facebook to grow up, it needs to mature into a true business model as we read about Facebook’s struggles with gaining advertising revenue or development of a charging type service area. The Facebook site we read today is less and less media exposure as the months come and go about Facebook in the mass media outlets.

Let’s start by looking into Facebook
As Logic mentioned we have 2 accounts they are free, so why not and if we take a look back into time and lead up to today what we notice is that like free email accounts that everyone wanted has one today with the top search engines.

Free online profiles
Logic should go on record that we have over 100 free online profiles some are focused and specific others are general like Twitter or MySpace and we do maintain our profiles with some time devoted to them, making acquaintances these are not real friends in about 97% of our invites.

Logic’s advice to Facebook
Being young is a great thing and having a world known social network is greater in fact we know of many occasions where Mark Zuckerberg has pulled up in his high end car and made presentations to local Northern California colleges leaving a great impressions with the young students. We commend Mark for these inspiring activities, truly we do.

The gifted horse
When you have a buyer that wants to spend over 1 billion dollars to buy your company, we recommend next time, you take it, in part because the buyer has a working model, a company that is results driven and can utilize the Facebook network to build on its brand.

Why the current Facebook will never become a corporate service
With over 150,000,000 Facebook profiles there is enough activity to become something but to stay as a stand alone site that will grow into a marketing empire is clearly incorrect in Logic’s opinion. This site is for games, youth dating and connecting up with people of interest like a famous entertainer, star or athlete.

Facebook Advertising
What advertising works on the Facebook model would be for branding like Coke verses Pepsi where there is not true accountability and that more then likely would be a product that the Facebook crowd is or would buy already and this media style would not be for the ones like Viper Mailer as an email marketing service it is highly unlikely that these Facebook viewers and inviters are actual business or organization owners requiring our types of services.

Looking at Facebook’s number of members starts with it being free, I am bored, live in a third world nation, just graduated and need a job or currently unemployed type of Facebook member these types of members are not of a great current use to businesses like Viper Logic.

How to Test Facebook Members
This is Logic being silly about this question. What if Facebook were to ask members to use their credit cards or mail in $1.00 USD for a lifetime membership how many of the 150,000,000 members would give them a dollar?

Even if members knew that their accounts would be blocked without the dollar. Is the service, widgets, groups and acquaintances worth one dollar the each member? Would you send one dollar to Facebook?

Our analogy on Facebook members
We have no fact or figures in this next statement but it is one way to review advertising on Facebook from a business point of view if each company has a Facebook profile like Logic does for all things Viper how much time and how often do these businesses actually log time on Facebook cruising around sharing friends and inviting others to be an acquaintance of theirs.

We believe that well over 80% of the Facebook members are actually running on testosterone and low on money as they, this 80% crowd is more then likely young students from very single digit aged to beginning 20’s not working or working part time at this phase of their life’s.

Remembering those young times
This is perfectly normal and natural, a little like hanging out at the mall (an early day Facebook model) when Logic was young with friends, little to no money to spend, only having the opposite sex on my mind and being cool as could be in those great young days of growing up.   

Logic believes with change Facebook can still go it alone
Yes Logic has a solution that might be the only way to really make Facebook a real business for itself and to actually benefit the advertisers. Logic believes under its current model it really needs to team with one of the major search engines.

Looking at other mediums that are member driven many are not doing real well with drop offs from our favorites list 12 this year out of a little more then the 100 we are active members of or on and with their number of members being low with slow growth.

Reminder these networks, forums and social sites are not the hyped high profile models of a Facebook, Myspace, Youtube etc. however they do have a start to what Logic feels can be a useful online service via a social network like Facebook.

What would need to take place is the separation of the categories of the site as opposed to the one of all concept it currently is, you see Logic knows that if these types of hangout sites with members of all walks of life makes for great advertising click through rates because of the daily un quantified volume of site visitors.

Facebook is destine to continue for failure, not saying Facebook is going to go away but times change and today times really have changed financially as well as technologically and will continue at a higher speed and amount of changes looking forward 5 even 10 years out so the window for Facebook to make these types of changes are critical and urgent.

Logic discusses focused groups
This will have an effect on the incoming revenue to Facebook at first but this concept will in time work for them and it is already right on the sites groups but much more serious groups for working persons or serious persons those not on the hunt or looking for love or how to get rich in a single afternoon types of groups available to Facebook members today.

Require each member to select a world like a LinkedIn for business connections that expands into job and business opportunities even business ideas but not for dating or hooking up or playing some mafia game buying a friend selling a friend whatever, you get it but rather places that connect Working at Home Moms with Raising Children,  Sexual Orientation with Gay and Marriage, Technology that spreads out into Software and Hardware but does not include Games and Gamers.

Then limit each group to only one for say Email Marketing currently Facebook has 30+ causing uselessness by diminishing the member’s time into 30+ efforts as apposed to a single topic for Email Marketing. Time is money reminder to Facebook.

Serious and Business people are not going to remain even your minority members using this easy start my own group concept.

Case in point Logic lives in Riverside County in the Coachella Valley a city named Palm Springs that also includes Palm Desert Indian Wells and La Quinta even home to the famous Music and Arts Festival named Coachella.

Here is an example of what does not get maximum effect
We have a lot of people that love animals and we have a lot of animal care groups around 50 when for an area with less then 400,000 residents, we should have 4 or so one for animal health, one for animal rescue, one for guide dogs and one for wild animals but these on Facebook could all be in 2 single groups wild and pets.

When Facebook makes groups into single high profile groups and then makes groups within say a vague Directory like Business that offers all Business Category related group topics like Email Marketing, Marketing, Dolls, Single Girls, Gay Rights and Accounting etc.

Each Main Directory starting page should have its own look and feel to fit the member type.

Now even though the traffic to the overall Facebook would remain the same or continue to grow, each Main Directory would receive its share of the current 150,000,000 members and true some Directories would receive less traffic then others but advertising to a targeted group would be beneficial to advertisers. 

The truth is focusing works
Members that would be within a particular and focused category would be of great interest to advertisers because the clouds would be cleared, members would be cleaned up, separation of Facebook into over 100 Directories and a few thousand Categories would allow much needed targeted advertising, generally remove the fears and risks of advertising on an inappropriate profile or group within the profiles or groups.

People would still be able to request acquaintances and invite anyone to this or that group.

Logic has a final story to share about site traffic
Once upon a time as a hobby, my family owned a giant restaurant with 2 separate bar areas and a live entertainment floor near the center and what Logic’s dad taught him was, to be nice to the customers, a give me in public venues but in the bar, never take your eyes off of the number of full glasses (counting them) going a crossing the bar.

Logic’s bar talk
What the message here is, you can have the busiest restaurant and bar in town but if those cocktails are not crossing the bar top you just have a crowded popular building (site) that is not making the money it should be.

Fun Domain Name Investment

Offering a domain name with a story
This article is all about story telling in fact the title of our domain name is a popular title with coffee shops, coffee growers, coffee roasters and coffee drinkers.

CoffeeStories.com
People that enjoy Starbucks Coffee enough to visit the Starbucks Coffee Corporation’s web site will find and entire section devoted to Coffee Stories and here is the link to Starbucks Coffee Stories they have a page of their main site titled Starbucks Coffee Stories.

Search Engine Results for Coffee
When you type into your favorite search engine “Coffee Stories??? in parenthesis you will see an average return of over 37,000 (SERP) Search Engine Result Pages.

When you type into your favorite search engine Coffee Stories without parenthesis you will see an average return of over 150,000,000 SERP’s.

Imagine the possibilities with you and CoffeeStories.com
This is a global domain name meaning, it is not a regional or location specific domain name however it is a popular topic set of words.

Keyword Coffee Popularity Results
The word Coffee is typed in over 4,100 times each day as a combined total, on the major search engines and coffee machines is searched daily at over 600 times this is when a person looking for Coffee or Coffee Machines types into their favorite search engine these keywords to find, read and learn all things coffee right down to the end user the coffee drinker themselves.

What could Coffee Stories Become?
Here is how Logic would play this domain name, for starters the entire topic would be on coffee from types, how each is grown and where, best climates and locations that produce the finest coffee beans, roasting styles, grinding techniques, brewing secrets even the best places to enjoy this or that kind of coffee in fact the coffee world is endless to what you could produce a web site about right down to the type and size of glass or ceramic to drink a type of coffee from.

Each of the above coffee thoughts could become its own 500 to 1500 word topic category in a web site all uniquely created by you as the web site developer.

What CoffeeStories.com can become is the number one information site for the coffee industry with the opportunity for coffee bean producers to coffee house chains to advertise on as well as coffee machine manufacturers.

Become the top Barista
The Barista a fancy name for the art of learning how to create and be and expert in the field of making espresso based coffee drinks can become you as the web site, webmaster and your email address would surly be barista @ coffeestories.com

Web site success only comes from passion
If you would like to become the coffee guru known in the coffee industry as The Coffee Expert on all topics related to coffee a fun career to pursue and enjoy doing each day it will only require you being devoted to coffee and that becomes your passion.

Coffee Story Books
Perhaps your new site would be to sell books based on Coffee Stories that you offered to coffee houses or that could be downloaded from your site for free to help drive interest in your web site that is offering coffee related advertising as your source of income.

Domain Name Business Growth Ideas
If you enjoy what Logic is writing about domain names you can meet Logic the CEO of all things at Viper CEO including a visit to our domain name portfolio site Viper Names you might like to take a look at. We have over 3000 domain names of our own that we share with the public for viewing like the name selected for this CoffeeStories.com article.

Email Marketing Tip SPAM - FREE Benefits

Welcome to the beginning of Email Marketing
Hello my name is Logic the authority on the subject of email marketing and with a substantial client base working within the Viper Mailer email marketing system we receive daily signups for our web based email marketing service.

Legitimate Email Service Providers
Viper Mailer requires all new clients to signup through the Free Email Marketing Trial for a very good and responsible reason. In case you are unaware Viper Mailer is a product of Viper Logic an Advanced Technology Engineering company that utilizes talent designs creates and applies software developed into the Viper Mailer system.

Staying Spam-Free benefits you
What we are explaining is that Viper Mailer utilized software we created to check the new signups regardless of the potential or known size of the account. Once a potential client signs up for Viper Mailer our algorithm runs a complete set of checks and balances researches your web site domain name your email address and 4 top secret check points to determine the probability that the new potential client is a SPAM threat.

White listed email marketing service providers
Why you need to care as a potential client, is that once you are a Viper Mailer client you’re going to only stay a client if we get your messages through to your recipients meaning that Viper Mailer is a white listed email delivery service.

Keeping SPAMMERS out of Viper Mailer
If SPAMMERS have utilized our Viper Mailer system like is the case with many email marketing service providers, then your messages are not going to get through to your recipients because the email service provider is delayed, black listed or tagged them as a no trust (ESP) Email Service Provider to the incoming (ISP) Internet Service Providers their servers like AOL, Gmail, MSN your local cable or telephone company email accounts and so on.

We protect our client’s deliverability
This bad listing issue causes you with your permission based Opt-In list of contacts, “we treat each contact like gold??? to suffer not getting your messages delivered to your recipients because as an ESP we did not run new signups through our advanced list and client check system. 

Testing your ability to utilize an ESP
Viper Mailer’s advanced features, like the simple and easy free trial signup begins to build a relationship with you, we intend to last for many years to come and once you have cleared the trial offer signup by receiving your Client I.D. and Password.

Trying an ESP like Viper Mailer
With your Client I.D. and Password you are free, by the way to be allowed access to the same fully functional email marketing account allowing you to try any of the extensive features a client gets to utilize, only on a limited number of 20 trial contacts until you decide to upgrade your account from 1000 contacts to 1,000,000 contacts. 

Opt-Out on each Message
When you utilize a legitimate email marketing service, each message will have a clear disclaimer at the bottom offers who the sender is, who the sending service is, the ability to contact that sending service and a single click instant removal button that removes any recipient that wishes to be removed from future email campaigns from that sender.

Email Marketing Service Opt-Out Feature Benefits
This instant single click Opt-Out feature greatly offers the reduction of spam complaints from people that agreed to receive email messages on your topic from time to time but might not remember or did not recognize that is from you.

You have email marketing questions
We offer to help and guide you as a potential client through each step of the email marketing campaign process but before you try our Insta-Response you might like to read our 6 Steps to Launching a Successful Email Campaign at our Email Marketing Authority site.

Additional Email Marketing Resources:
Collecting ESP Compliant email addresses
How to build a list of contacts
Ongoing email list collecting