Email Marketing Tip The “From” Address

Learning how to best get your message to your recipient
Logic the email marketing industries authority for online marketing when applied to email marketing and top of the page ranking through email marketing has a very getting started tip for email marketing your business and this tip is a sure sells builder by getting the message through to your customers or members.

Where an email address is from is important
Today we all live in and receive a lot of SPAM though efforts to reduce it through and agreement of the email service providers that over time will continually get better this is not great news to email service providers however there is a true and tried way to work around this that we at Viper Mailer recommend to each new and existing client utilizing the Viper Mailer email marketing system.

Viper Logic the parent company of several web based businesses offers email services and managed web site hosting and has been since the early nineties and this time of being in the site hosting and email account management business has afforded us great levels of knowledge that we share in the art of email message deliverability that most email marketing services are not privy to or more then likely unaware of.

An email return address can make or break your email campaign
Logic realizes that most SPAM comes from free email account sources such as your local phone or cable company followed by the search engines free email accounts such as Google, Yahoo, MSN and AOL that provide great services at the consumer level but the day you opened your business even a home based business you needed to step away from all consumer based products and moved into the business level of services.

When a business sends out an email message to their customers using there personal computers email account and it is one of the above free services or many of the others this is a real mistake toward gaining results. The next item is when a business sends those messages through their personal account that is usually limited in the number of daily messages around 50 to 250 per account total per day.

We encourage that you recognize the power of utilizing an email marketing service provider that allows you to build manage and track your email contacts and campaigns through the services web based service.

We encourage that you utilize an email address for the business domain name for example for several reasons tied to gaining results and converting these messages into sells.

Email Address Reason One
The first reason is that when you send your customers a message and it arrives into there email Inbox the from tells them right away while they scan through the many messages they receive daily they will more then likely recognize your company name over something from a free account example .

Email Address Reason Two
The second reason is that when your messages go out from a free email account verses a paid domain name account matching your business they are typically held as grey listing as potentially suspicious incoming email because this email service provider mechanism is built into the email service providers since they know that those free email accounts are more abused by SPAMMERS.

Logic’s Notes
We hope that our continued devotion to provide the best (ROI) Return on Investment marketing tips and techniques will help you gain sells and grow your business over the years and that you will come to the realization that Viper Mailer is here to assure each client and potentially new client of our passion and commitment towards being the authority for online marketing.

Please feel free to give the Viper Mailer no obligations try for you here Email Marketing 2.0 Trial Offer.

We hope you will recognize the higher quality and ease of use Web 2.0 system we have built for the beginner to the expert marketer to enjoy sending results based messages.
Logic

Domain Name Clusters as Fractional Geometry

Domain Name Cluster Principle
With the number of (SERP’s) Search Engine Return Pages on the Internet today what a domain name cluster presents when built on properly can create a fractional antenna for keywords when a search engine is sent out for a request of information created by the person doing the search a cluster increases the odds of your site being found verses utilizing 1 single domain name with a lot of (SEO/SEM) Search Engine Optimization and Search Engine Marketing.

Domain Name Cluster is it right for your business
Imagine developing a domain name cluster for your business and also applying SEO/SEM on top of the entire cluster you would become gratly more popular and in fact you might not even need to have a domain name cluster that alignes perfectly on topic with the business you own though it might be better if you do. This would depend on if you are running a business that wants to educate the visitors to your cluster on the actual product or service your real business is offering.

Good example of off topic business to domain name cluster
We are Viper Logic an Advanced Technology Engineering company that releases new web based business service products from time to time and we offer the who and what we are through our own domain name cluster California Weather Authority as a way to make people aware the we build business software solutions to help businesses make money starting on day one.

Fractional Image
Domain name clusters are in part derived from the principles of Benoit Mandelbrot in that in all of life an image of anything from a tree to a mirror is simply a repeated pattern over and over the deeper you look into the image the more you realize the image is a smaller continuation of the image repeating itself divided fractionally.

How Fractional Geometry as an Antenna applies to a domain name cluster
We are focused on the digits that we all use to spell using only numbers and letters so this fractional approach is devoted with the limitation when using the letters and numbers utilized in the Domain Names that make up the Internet addresses.

Please see our definition of the Domain Name Cluster.

We utilize a state we are located in California with 15 regions, 58 counties and 478 incorporated cities and we have the domain names for each and our cluster though very informative and growing for the person searching for information and mainly weather all the while offering our latest release an email marketing service.

If you look into our domain name cluster you can see there are points of our antenna to gather more daily traffic and converting that traffic into business similar to how a wide range antenna gathers different signals bringing the signals to the requester.

Email Marketing Tip Hook Line and Sinker

3 ways to make or break your email campaign
This just a fast tip of the three deal makers and breakers of email marketing that are simple to always follow and gain the absolute best email campaign results and just as a side note there is no such thing as a get rich scheme when building a true solid business relationship.

Email Marketing Tip 1
Hook
Spend the time to learn how to build a successful email message for your campaign by following the authority on email marketing advise that the authority has created into one neat and easy to follow step by step education center here it is free 19 steps to successful email marketing and it all starts with understanding why email marketing is nothing like SPAM and then leads you through each step of the email message building process including where to get started today.

Email Marketing Tip 2
Line
The first most important thing to do besides utilizing an email marketing service hopefully like Viper Mailer is the Subject Line we have to build a great message, make a great offer and build trust over the long term with your customers and Logic is more then willing to help and build your trust with us, so yes what you send and how you present is very important but the Subject Line is the first line your customers are going to read and decide whether they are going to:

A delete it.
B report it as SPAM because you did not have permission to send them unsolicited messages.
C they are going to click on the email in their email inbox because you wrote something that is going to help them and they continue on reading the message even click on the links to your web site read and learn more about your helping them and they are going to buy from you resulting in growing your business.

Email Marketing Tip 3
Sinker
The worst thing to do besides sitting back and thinking that the customer is going to just walk into your door or stumble upon your web site out of those billions of sites and pages on the Internet today, would be to just is jump out into the world of email marketing or any marketing efforts without a plan which we share even how to build a scheduling plan for email marketing and you can read a lot of the latest of our continually growing white paper articles on Email Marketing at our Email Marketing Education Articles section.

Here is a great example of what to never put into your 35 to 50 maximum character Subject Line is SPAM filter sensitive keywords like free, lowest cost, blue pill, sex and a whole lot more never to use Subject Line keywords are posted at the Viper Mailer Email Marketing Education Center for you to learn from today.

Writers Note:
Not sure what Logic the writer is all about believe me as Logic the CEO of Viper Mailer the first job we have to convey is to build your trust in us and your company or organization in order for you to read, learn and build trust with your customers. Please meet Logic the CEO of Viper Mailer before you continue towards opening a free email marketing account with us.

Email Marketing 80/20 Rule

Meet WineTastingAuthority.com
We have selected to use our client WineTastingAuthority.com for this example of applying the 80/20 rule being 80% content and 20% promotion.

Wine Tasting Authority is known with their customers as the source for limited addition and extremely hard to obtain wines from the California wine producing region and by some customers accounts this store owner is known as the authority and the go to guy for California wines with his rich wine industry knowledge, connections and history.

Know your customers
Like our wine authority knows which customers like red or white, cabernets, merlots, zinfandels, pinot noirs or chardonnays and he knows how much a customer is willing to spend he knows to keep his customers separated into groups in his email marketing service account contact section by what they enjoy and buy regularly so when he sends out offers he knows how to get the correct message to the correct group resulting in a higher sales rate. 

This type of marketing is called targeted marketing and he does this through a simple data base software he has set up through his point of sale service right at the cash register and tied to his online shopping cart system that places based on the customers purchase type and price threshold so when he uploads his newest contacts into his Viper Mailer contact section in his account they are placed into the group that best fits the customers potential future purchase. 

Know why customers buy from you
Your customers did not just buy or continue to buy from you because you are you, perhaps they read in you that you have a passion in what you do they see this, they hear this so they want to be a part of this. This is called building trust, gaining respect and building on loyalty.

Notice that the Wine Tasting Authority is an authority on California wines and he is trusted by his customers to provide them not just the ability to acquire some hard to get wines but because he uses his email marketing campaign to educate his customers and this is known as empowering the customer with the knowledge to make good conversation with their own friends and family.

The Wine Tasting Authority has been educating his customers and they are learning how to make their own decisions on what to buy and what is best for their wine tastes. This is why the customers come back and even welcome the Wine Tasting Authorities informative email messages so they can grow their own personal knowledge on California wines.

This is called the 80/20 rule of marketing and this really works and it is easy to apply to any product or service and the end result, it generates the greatest (ROI) Return on Investment results.
Simply put you send out a single page email message with 80% information like in the Wine Tasting Authority case might discuss a vintage year, write about the vineyard, perhaps the expert grower and even some tasters explaining that this years grape growth might not repeat for several years like we have just bottled.

This informative information is usually targeted on the subject matter, see you are providing knowledge to the customer so that they may consider buying into the story and this is where the 20% of your message is about promotion and “Call to Action” as the provider of the solution to the customers challenge like in this case it is to offer the customer the opportunity to buy this rare grape yielding year for their own future tasting.

Talking the talk
What the 80% part of our 80/20 message does is create a platform where you are educating the customer and sending the message that you are the authority on it and this 80% truly drives the sale which your 20% promotion is there in the message to take care of.

Provide a reason to buy and now
When you write your message applying the 80/20 rule you have created a reason for the customer to buy from you by explaining in the Wine Tasting Authority case that this years grapes might not repeat in this sweeter taste for years to come making several things happen at one time.

You have educated the customer on one of their favorite types of California wine and you have expressed urgency to place an order because these are going to sell out and that through your 20% part of the rule you have shared how many bottles of this wine you have or have reserved just for your loyal customers creating the Call to Action.

Email Marketing Education Center
Viper Mailer as the email marketing industries authority on the subject we have an entire and continually growing resource center to help any business of organization promote their products or services through the use of the Viper Mailer Email Marketing System.

Email Marketing Education
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