Email Marketing Tip Scheduling and Planning your Campaign

Sticking to your Email Campaign
Viper Mailer our email marketing service product provides us with a broad look into our ever expanding client base allowing us to see and learn what is working for one client and sharing it here on the Logic Talk Blog.

We will share an all to important marketing tip that is made up of multiple parts that are the planning, creating, proofing and scheduling of your email marketing campaign.

This is a really educational lesson, important to the multitasking entrepreneur in today’s go go world who is busy running their entire business but to be sure that we help them keep in touch with their clients via their list of email contacts we have created an easy to follow message management planning concept sure to keep their campaign and sells moving forward.

Sharing your messages typically on a monthly bases should be fun, educational and most of all profitable, so these tactics will keep these on the go business operators in the game.

The Planning Stage
We have learned that regardless of the size of your business it is important to have a marketing plan beyond your first month or two of messages and we have advise on how you can accomplish this based on any business or organization you are operating. The whole purpose of your message is to keep you and your brand in front of your customers resulting in sells of course and this means you will need to have informative, educational, tips and techniques and special offers that are well thought out and even call to action.

Try building an annual calendar of rough topics sort of a series of events that represent each month for the year perhaps holiday period features, 10 tips on how to loss those last 10 pounds or you think of what your customers would like to know about the products or services they buy from you and add these thoughts to the calendar of events.

To add to this list of calendar topics you might consider creating an idea file that you can add topics and a few topic notes to from time to time because we all get busy and need to retain a written list that will help build on your future topics much easier. Also remember to not push your products and services in every other paragraph or even in every message because although like Logic we love what we do, what we build and what we sell however our customers more then likely do not feel this same passion so go easy and teach yourself how to flow ideas over the months while making subtle offerings to drive sells and grow your business.

Lastly for your planning stage by using the 12 months of topics calendar your messages should be able to flow from one month to the next because you planned out a series that will appeal to your customers and convey how in touch with what you are offering them you truly are. Be sure though if you are a company selling multiple products or services that you include information that appeals to your entire audience so that you do not exclude any customer type.

The Creating Stage
From the above topics on the annual calendar we realize that the topics will act as creative content hints to get your creative juices flowing and you can now begin adding information to your topics and begin building on the topics until they are each a solid page of information that your readers are going to enjoy receiving. As you get to add the content to your topics you might realize that one months topic goes better following other months so feel free to move these around until you have the mini series you feel best flows for your customers desires.

Images are very important to adding excitement and getting your customers to read your messages so you can begin to gather images that are relevant to each topic and get them organized to ease the message building process by creating a file folder even identify the images by adding the topic title to them on your computer. This way you have the right images and just move them right into your messages while you are building them each month. This will reduce delays and hassles and add more reorganizing to your campaign as well.

Proofing Stage
There is a very old saying in the construction industry that you need to measure twice and cut the board once, so in regards to email marketing campaigns proofreading is one part, word flow another part but for online marketing there are two other important functions that you should add to your monthly routine and it is to check links from your message to your web site that you are using to be sure that the links are working and the links are going to the landing page you intended them to take your customers to.

Lastly if you are using an email marketing service provider like Viper Mailer is one of, be sure to take advantage of the proffers option this option allows you to send out a proof copy of exactly what your customers are going to see and you can add several perhaps a co-worker or a family member that is sent a copy to approve and as an additional option you can request a choice of 3 Approval options and you are free to sign up for our fully functional free trial to see these options and all of the other great Viper Mailer features here Free email marketing.

The Scheduling Stage
We saved this for last but it is in no way the least important because we would like to see your campaign succeed so this portion of the tip is devoted to timing your campaign.

Like it or not we are all on a schedule from the morning paper being delivered to the route we take to work everyday and your campaign needs to be on a schedule because familiarity with your message will gain you greater sells resulting in the best (RIO) Return on Investment so to figure out when is the best time to send out your monthly message you might try to separate your list of contacts into several groups and then send the same messages out on different days and times of each month for the first and maybe second month depending on the results from the first month. Utilizing an email marketing service provider results tracking tools in your account will clearly show you which day and time of the month is best for your campaign.

Inside of your email marketing account there is also a really cool feature for those entrepreneur on the go or even traveling and it is the day and time scheduler that allows you to (after you have created the message for the month) the ability to schedule the day and time for your message to go out even while you are away. This feature will allow you to keep your messages right on schedule and one piece of advice is to be sure to include your own email address to the list of contacts so you get a receipt of sorts confirming your message went out and putting an exact copy of your offering in your hands in case you are called or emailed by a customer with questions.

Additional Help
We hope this tip will get you headed in the right direction increasing sells during an economic downturn and if you would like to learn more about email marketing tips and techniques please visit our education page where you do not have to sign up or even be a client of Viper Mailer to receive marketing help from us here Email Marketing Education

Businesses that make money in a down economy

A similarity businesses share that make money in a slow economy
We really notice reading trade journals and the likes how some businesses survive and even grow at a faster rate during a downturn in the economy and that lead us to write this article because even for us at Viper Logic with 15 years of working towards bringing the right new products and services to market at the right time also known as the “Perfect Storm”.

We believe we have the right product that is a service at the right time that would mean we have a 1 in 15 ratio showing at least in our case that market timing is a very difficult task to accomplish requiring a true forward looking vision and prediction approach.

Be accessible
Meet Viper Logic and their mascot Logic
This is not an article about our product Viper Mailer, technical support, education and training, support ticket system or even our coined Insta-Response live Q and A service but rather beyond these normals, it is about access to the CEO of our company and companies that take this similar approach to doing business and growing that business in a down business climate.

One place we discovered about finding these down economy money making businesses is identifying which ones have easy access to the business owner(s) and how available to you they are (from the top down) at all times. A good example is to start with ourselves, I am Logic the CEO of Viper Logic Corp and my real name is Lance Conway and my personal email address is and I reply to every email I receive with my direct phone number located in the signature of the message so I can be called directly.

Below in the titled paragraph Meet Logic explaining how utilizing a friendly face via an avatar can be put to work early for a start up company and utilized over the life of the company because we all know that as a company grows that the CEO will have greater responsibilities in the expansion and day to day operations.

Meet Logic
If you have not met, had contact or know what or who Logic is all about you can learn about Logic here at Logic’s biography Logic Talk is your friend waiting to meet you however in short Logic is the corporate mascot an avatar for Viper Logic an Advanced Technology Engineering company. Logic is the future communications representative and this approach allows the clients to access CEO 24/7 because Logic is friendly, informative and at times when the CEO is preoccupied or away on business another qualified company representative can be the CEO making the CEO available at all times from the customers point of view.

Making your company CEO personal and available is profitable
We have been operating the Viper Logic Corp. since May 1993 and have for most of these 15 years had this message on our main web site Viper Logic How We Work to allow the shy or unsure a way to meet, discuss and enjoy a relationship with us. This approach puts us and can give you and your company an edge (from the eyes of your customers) above the competition because unlike the usual site that has the “Contact Us” (which we have as well) you are providing a very personal approach to being available.

Expanding the CEO availability approach
There has been only a few people who have actually used the “How We Work” in 15 years. So because we will never accept not making friends on a continuous effort and making sure we stay in touch utilizing the technology that is working today for others is why we set out to create a Logic profile on over 40 forums, 10 social networks, and 6 blog community directories that we started about 2 years ago.

Today we have a 4 month old blog “Logic Talk” offering the same access to us but with yet an easier and simple way to contact and share your ideas, thoughts and anything else.

Who taught Viper Logic to be accessible
Viper Logic is a client to a small 3 or 4 branch Orange County California bank and this bank during the good economic times and even more now that the economy and in particularly the banks are going through a down time this bank continues to send out letters take out newspaper articles and always include both the email address and the direct telephone access to their president at all times.

This Bank is Sunwest Bank and that is who and how we learned to have our own company offer this exact same approach to business and we call this tactic taking down the corporate barrier allowing absolute access to the business. We understand that as a company grows it might begin to feel like it is not possible to accomplish this but there are always ways to make the public at large fell they have this ability to provide the same feeling especially with greater resources that a larger organization has to its disposal.

Viper Logic utilized their avatar to be sure that the access to the CEO would be maintained as the company grows however for banking we do not envision them as and industry trying such a daring move like using an avatar.

Current Major in work Viper Logic Products we are applying this Friendly CEO Avatar approach to
Our first product that we began pushing the Logic avatar to is Viper Mailer an Email Marketing Software that we provide as a web based service we feel is a perfect down economy tool from a price point based on the (ROI) Return on Investment that email marketing provides and if you would like to see it and try it for free you are welcome to here Email Marketing Sign Up because we are absolutely sure this service will help any business or organization prevail.

One carry through from the personal touch approach that is featured on Viper Mailer is located right on the home page of the site and is our Insta-Response an active twist with good urgency wording that conveys we are here to help you right-away.

Going Green in this down economy also sells well
Next the Viper Mailer and email marketing as an industry in general is a Green Product reduces the carbon footprint and is the lowest cost affective way to maintain customer loyalty and building growth for any business or organization. Email Marketing service providers is a business model with great quarter over quarter growth because it is really relativity new (starting around the mid to late 90’s) to most businesses regardless of size that continues to grow at an even greater rate during a down economy since the current downturn the first major downturn since before email marketing was created and has been offered as a service.

Logic wants to be the California Weather Mascot
Our second product is a series and is even more exciting to us and we hope you will feel the same way about it because it is a focused approach on reporting weather and local information city by city for California presented by Logic. This project is a goliath from a small business point of view and it is available here California Weather.

If you would like a copy of our growth plan for California Weather please send and email directly to Logic here and a very detailed copy will be sent to you via email or US mail.

friends of Logic share Part 5

Live working SEO natural search model
We are proud to report that we have applied a lot of (SEO/SEM) Search Engine Optimization and Search Engine Marketing expertize into driving a Viper Logic product, it is Viper Mailer an email marketing service to the top of the main 3 search engines and we have really climbed in the natural (SERP) Search Engine Results Page a long ways since we started promoting Viper Mailer on June 02, 2008.

The keyword Email Marketing is the number one SERP for the email marketing industry where a person performing a search for email campaign tools is most likely to purchase this type of business growth service product.

Viper Mailer still has a ways to go and we will not stop this drive until we are on page one under the natural search term “Email Marketing” because this keyword is the most sought after first page placement desired by the 76.5 million pages on a search engine working to be in the 10 places available on the first page of all 3 search engines.

Today on one search engine we are on page one and we are thankful to Microsoft and their MSN Live Search Engine that we are located on page 1 and the number 7 position. One down and two to go until we are on Yahoo and Google and their page number one as well for “Email Marketing”.

Viper Mailer Email Marketing Authority
Our next move to gain ground will appear within the web site itself so for our next report we will have applied a content strategy based on becoming the email marketing authority because we will begin to deliver the highest quality email marketing information through our “Education Center” and here is the email marketing authority education site section Email Marketing Education Authority.

Search results for August 01, 2008
Yahoo reports we are on Page 5 number 43. a loss of 13 but still a gain of 128.
We started at 171.
Google reports we are on Page 4 number 36. a gain of 22.
We started at 254.
MSN Live reports we are on Page 1 number 7 a gain of 1.
We started at 95.

Email Marketing Reports
Again we do report every two weeks to share how we are doing our work and what we discover in our efforts both the positive and the negative and this time we see we made a great movement on Google with a gain of 22 but lost ground on Yahoo with a loss of 13.

It is clear that the search engine bots or spiders that crawl the Internet continuously re-index sites on a regular bases and in doing this crawling they are going to cause each site to be re-indexed over time sometimes we will be up higher and sometimes we will be moved down or in fact possibly not listed under certain keyword phrases at all then just reappear.

What we all need to realize is that search engine spiders or bots have a job to keep the search engine they work for providing the best returns possible because people use a search engine and they trust the return results they receive for the request they made and search engine crawl often making sure that they are always retrieving the latest information for all topics. 

Two week reports archives
If you happened to have missed the beginning of any of our every two week progress reports you can visit them here.
Email Marketing 2.0 Part 1
Email Marketing 2.0 Part 2
Email Marketing 2.0 Part 3
Email Marketing 2.0 Part 4

Discovering Cites in California Series - Beaumont

Welcome to Beaumont, California.
The city is in Region 2.
The County is Riverside County.
The city has a little over 11,000 residents living in 27.2 square miles of land.
The city was incorporated in November 1912.
The city is located in Southern California.

Some Interesting facts about Beaumont, California.
Located in the California Desert region of the state this city actually has snow fall once in the while due ion part because as a city within the San Gorgonio Pass the winds that come across the Coachella Valley and head into and through Beaumont cause extreme hell storms, traitorous rains and yes periodic winter season snow fall. The city is where Logic’s mom would live for a short time in her childhood and the locals did then and might still today nick named the city “Blowmont”.

Things to do in and around Beaumont, California.
Beaumont is a city on your way to somewhere because it runs along the Interstate 10 Freeway and the end of the 60 Freeway that comes in directly from Los Angeles as it merges right in Beaumont however it is a really pretty Southern California city with really nice people. There is the San Gorgonio Pass and mountain which is the tallest mountain in southern California viewable from far away and out across the desert where the temperatures can reach 121 degrees this mountain manages to make visible its ice capped top making the site from the desert floor unimaginable. Mount San Gorgonio is at 11,499 feet in elevation and is only slightly taller then the other mountain that makes up the San Gorgonio Pass, that is the San Jacinto Mountains that at their peek it is at 10,834 feet elevation.

Official City of Beaumont, California web sites.
City of Beaumont City of Beaumont, California

Beaumont Chamber of Commerce Beaumont, California Chamber of Commerce

BeaumontWeather.com