Email Marketing Industry News

Hello friends my name is Logic
Logic is the authority on the subject of email-marketing and has uncovered through complaints, a rash of email service providers in the email marketing service industry are having a major issue with message deliverability that we are not going to name but we are going to make existing and future clients of these services aware of, how in a few easy steps you can check the deliverability of the service provider.

This article is to assure that new or exiting e-marketers achieve great campaign results and enjoy a great experience with their campaigns.

Bashing others is unethical and will provide nothing
We at Viper Logic including this authority, Logic make errors and at times cause hiccups at our own email marketing service, no one is perfect.

We are not writing our article to hurt our fellow email service providers but we are the strongest practitioners of new client approvals in the email marketing service provider business. We consider ourselves the strongest believers in treating each clients email contacts as if they are made of gold, and as you might be aware of gold these days are on the rise as is the quality of value placed on email contacts that our clients entrust us with. As a result, the values of GREAT email contacts are gaining value as well.

Let’s get started with our resent discovery and the explanation of what operating a 100% white listed email marketing service is all about.

White listed email marketing services
Not providing grey listed or blacklisted results for clients is the number one reason anyone would pay an email service provider and why they would entrust that Email Service Provider (ESP) with their list of gold valued email contacts.

Blacklisted Email Service Providers appear to be on the rise?
While Logic cannot for sure explain how some of the most popular or larger email service providers are getting themselves and their clients into this trouble, we can through our expertise speculate as to what the cause might be.

Economics might play a roll in the current email sending world
We think it is due to competition, looking the other way when signing up a new client. Allowing a SPAMMER through the system takes away from those that have worked hard to gather their email contacts legally and truthfully, I understand personally how running an email marketing service is, we all need sales.

An email marketing service provider not only wants new clients, we all need them to survive, however allowing marginal or outright fraudulent new clients past our internal gate keepers is really short term thinking, regardless of the ESP’s size and reputation that can and does change with the ISP’s in a short term stretch, devaluing their services and hurting their current trusted clients Inbox deliverability rates.

The goal here is to protect the clients of any email marketing service provider, and from these unethical practices.

Blacklisted Email Service Providers 
Friends you are now in the know about the role all email marketing service providers play, and while there are plenty of other great benefits offered by most all ESP’s, the bottom line is that the ESP must have the ability, relationship as a trusted sender to deliver the clients email messages (deliverability) into their customers email Inbox, free and clear of the SPAM detection of the Internet Service Providers, known as the ISP’s.

Email-Marketing-Authority test
We have signed up with each of the most popular ESP’s for trial accounts (all approved our accounts),  since they are generally a fully functional version that is only limited to the number of emails during the trial phase a client can send out, we know this would make for a great way to test many services out.

We tried many different signup scenarios and regardless we were approved in 100% of the cases.

How the Trail process works
When a client signs up for the Free Trail in short here is what the client can expect.
The ESP checks some things to confirm that the new potential client is not a SPAMMER or bought list of contacts type.
If the ESP approves the client for the Free Trail, then that client is free to upgrade their account from say 1000 to 1,000,000 million contacts and though the ESP might, during the new clients first email message blast be monitoring the content of their message checking it quickly against the business type or what the industry refers to as “On Topic” content, thus a true Opt-In email contact list, generally if a new client can signup get approved for a full account they are in to stay, unless the reports or complaint rates become to heavy from the clients customers and the Internet Service Providers (ISP’s).

All ESP’s are created equal
No Logic is not going to share the secrets of getting approved with us, our any other ESP, because while we all have our own SPAMMER detection processes for new client approvals, mostly they are nearly the same, except like with ourselves, some services apply more of the new account SPAMMER processes then others, and that in it self is where the fuel for this article came to light.

The process for getting approved at most all email marketing service providers would be the same, if they all actually checked the new client’s signups using the available software tools, but like most all things in life the tools are only as good as the person utilizing them. 

New clients at the expense of existing clients
Waiting for a complaint is the start of, and danger to all of the existing clients with that ESP regardless of the number of claimed IP addresses that ESP has. The damage has begun and the Return On Investment ROI results for other clients within the system are being compromised, thus devaluing the price of those golden contacts.

Several ESP’s have devised a clever method for all new clients and then once the new client proves to be a legitimate client, they are moved into the fold with all other clients. This is a great safety method to protect the existing and presumably happy current ESP clients. The process works with dedicated servers along with dedicated IP addresses, an upfront buffer from evil.

How to select or test an Email Service Provider
This is the easiest way to confirm you are signing up with or currently utilizing a trusted and non grey / black listed email service provider?
Simple and painless and worth the effort, this should be a part of your job as the email marketing manager to better confirm your efforts are fruitful.

Periodically you decide the frequency (depends on issues that arise), you should build a group within your email marketing campaign account of say 20 contacts, and here are the contacts you are looking for to add from your existing contacts into this group.

Two of each type should be a great way to stay on top of your email service provider’s accuracy:
2 each from a few popular cable provider email accounts
2 each from a few popular telecom provider email accounts
2 each from those free email account as example Gmail, MSN, AOL, Me, Yahoo, etc.
1 each from a few close friends regardless of their email types
4 corporate or domain name email accounts example name @ joescarservices.com

Save this group and utilize it as your periodic simple way to send out a special test message when you feel your email campaigns are not returning the fruits of your labor.

This test group approach is faster then reviewing each campaign and you can quickly run the deliverability results through your ESP’s tracking reports that are including in most email marketing services.

Email Marketing Customers
The best benefit to you as a client is you can export this same list of 20 email contacts and signup for most any other service provider at any time though the cost free no obligation trial, upload them quickly send out a sample message and see how the opens and actions compares to your current ESP.
 

Coming in December
Why SPAM exists and why it will be around for along time to come.

New Email Marketing Forum

Email Marketing Forum
First released on August 21, 2010 the email-marketing forum is for marketing persons to sort of hang out make friends and share marketing techniques.
The forum for email marketing a place to learn and shre was released as part of our blog post number 500 here at Email Marketing Forum Released

October 04, 2010 released updates
Viper Logic operates of the Email-Marketing-Forum released a graphical banner, added the sites guide Logic’s image and placed an advertisement that helps people find our email-marketing-service Viper Mailer.

See our latest work, it is now on the forum where professional marketing people discuss small business, marketing a viral campaigns
Email-Marketing-Discussion

Free to all Marketing Discussion Forum
We ultimately hope our friends, readers and members will sign up at our forum a social network devoted to marketing in general with the focused topic on the subject of email marketing. It is our dream to have this site be a place that can connect marketers to one another and a place to help businesses, nonprofit and membership organizations make money, grow their business or memberships.

We are keeping our article short and hope you will help make the new email marketing forum a great educational and profitable place to hang out.

New Service Release

Hello friends of Logic
This is the Viper Logic Corp. blog post number 500

Post 500 represents a milestone
Blog post 500 needed to be an important release and we thought this through and realized we were ready to share a place during a time of how email marketing is fitting into the new social networking environment as a place to target new potential customers for our clients.

Viper Logic Corp.
Palm Springs, California

Business help in always needed in any economy
Viper Logic applies Advanced Technology Engineering through its software development and engineering company to their main product Viper Mailer the email marketing service provider but we felt that having these skills there was more, much more that we at Viper Logic could provide to all businesses so we set out to develop a lounge for business operators that offers a place to not only learn but to share their success stories, expertise and ideas with others.

Forums are about focus
We offered this forum domain name as a keyword domain name to anyone looking to develop a business around marketing through email. We had no takers since we posted the business model on February 08, 2010. See related article Email Marketing Forum

Business operators are busy and time is money
Knowing these things about other business owners that have things they need answers, a place they can promote their businesses and ideas as well as a place to post requests for information to share with others we felt the best person for taking on the development of such a great domain name was actually a company.

Hi I am Logic

Social networking sites are great and have a place
I do not know if you think like Logic does but as a business operator it is really important to be up and participate in the latest trends and marketing services that come upon each of us everyday in many cases and that can and often does become overwhelming.

There is a far more important function of a leader of a small business like Logic operates.
It is to have the ability to look out past the current trends and into what is coming.

Logic has been known for looking backward in technology to see what was overlooked to help move this small business forward at all times and we decided to revisit the focused forum and discovered that through our nearly 3000 domain names we own.

There was a domain name EmailMarketingForum.com that stood out to us, one that could be helpful to others and about a subject that Logic is the Authority in, that would be great for sharing our same small business feelings of needs. We felt there was a big need for a place that is focused on marketing to promote sales for the products and services that we and other businesses produce.

Who and what about the Email Marketing Forum
Viper Logic has developed many products over the more then 17 years in operation and one product became our most popular and successful product to date. We released Viper Mailer in 2005 as an email marketing service for businesses, nonprofit and membership groups and behind our success is the largest email marketing tips and techniques library on the Internet (our strength). Later we released this blog as a way to help business operators find us with greater ease. That same year we released our education site that teaches those new to email marketing named the Email Marketing Authority a place for them to get started.

We recognized what was still needed for marketing a business
What we were still lacking was a place where business operators could have a place that is focused for them to hangout share and get great ideas for growing their businesses, nonprofits or membership groups, so we decided to provide such a targeted place on the Internet.

Viper Logic through Viper Mailer releases the Email Marketing Forum
The email-marketing-forum currently offers a place to share your business, discuss small business ideas, and learn what is working for others and what is working for your business. From marketing tips and techniques social networking ideas to viral marketing this new forum offers all of these things and much more in a focused quick and easy user friendly interface.

Please visit our latest release business marketing help forum

Social Network E-mail Marketing Services

Have to been reading all about e-mail marketing?

Lately many in the media are talking up e-mail marketing
The new all the rage thing about what e-mail marketing can do for your business, nonprofit or membership group through the inclusion of social media connections has been the new way to connect with more customers then the traditional way which was to collect email addresses from customers potential or prior and members then usually one time a month stay in touch via an email offer.

 
My name is Logic

The E-mail Marketing Authority has some thoughts on this tactic
While there is truth in the consumer efforts applied to these free social network sites and that mostly people like to use them to share with quote and I mean quote FRIENDS, the reasons that a person connects with these friends can run the gamut of what that are on a social network for, from their age, sex to interests in a movie to a can of cola maybe even dating it leaves me thinking this thought.

So you are in the automobile muffler repair business in Middlesex, New Jersey a county along the eastern seaboard and you have friends in your social network profile from where you were born in say Los Angeles, California as well as friends from the nearby state of New York and you want to share on your profile your great muffler repair offers, sound great to you as the owner but for the bulk of your post readers you might be befriended or whatever.

There is a really large indifference between potential and active customers and friends form a social network sites

Let’s compare a nightclub outing to a social networking profile
I do not know about you, but as a computer software developer and engineering company the last thing I want to do when I am on my me time in a bar lounge or nightclub is to be discussing computer software issues that another customer of that club or even a friend is having, and no where in the world does this way of me time (off work) hold true then for the social networking world, a world where the typical consumer spends their me time sharing pictures from their trips or pictures of their children and discussing the latest Hollywood block buster or a clothing designer or even their favorite APP or music download.

They are supposed to be your friends and these people are not there logged in, say in Los Angeles wanting to read a post that was an e-mail marketing campaign offer that you sent out today to your list of muffler repair e-mail contacts from your Middlesex New Jersey Muffler Repair business. This is not to mention that this sharing your e-mail marketing messages on a social network is going to make you any money or bring to you any business, what more then likely is going to take place is these people who might even tolerate this type of useless information one time will eventually remove you as there contact on the social network.

All of the above social network e-mail marketing message sharing is assuming that people (your contacts, friends or followers) on a social network actually read anything that is from contacts such as the profile of a Middlesex, New Jersey Muffler Repair shop in the first place.

How the E-mail Marketing Authority see things
Logic sees a cleaner way to apply social networking contacts in a way that will work for your email marketing campaign without causing you any friendship pains.

Logic provides e-mail marketing as smooth as slicing pie

We want you to Create. Share. Grow. with ease
As the CEO of Viper Mailer an e-mail marketing company that serves up a great fully supported do it yourself email campaign management service I want you to be successful and yes I also want you to grow your list of contacts because the more contacts you have in your account, the more sales and the more our monthly service makes, that makes sense right, but we want our clients to grow through results and not through what might turn out to be a useless effort to grow your quality over your quantity of e-mail message recipients.

3 Steps to success
Create means create an email message
Share means send the message to as many potential customers as possible
Grow means we want what you want, we want you to grow your business through e-mail marketing

Why am I against this social networking profile stuff
Actually I am not, what we feel and recommend to our clients is that they ask in a post on their social networking profiles that these people click on the link you provide in your updates or posts that takes these friends with an interest in receiving your valuable say every other week or once monthly e-mail messages to your signup box on your website, blog, or forum where they are asked to fill in their first and last name and e-mail address and maybe a few other details you want to know about these contacts that you might not already be aware of like their general age, sex or city (keep your personal questions like age and things light) and from there you are reducing the continuous postings of your e-mail messages onto your social network profiles that are sure to loose you your online friends, fans or followers.