Go Green and Keep It Clean

E is for electronic
Logic sees a future of the E as a great thing, why? because the E or electronic age will eliminate waste. Green Products are all of the rage but truthfully it always should have been and be.
E-News Papers are Green Friendly
Those old days that for some reason still exist in our local papers and in our home mail boxes are just stuffed with junk.
Logic likes to read the newspaper and could subscribe to it electronically and will move to doing this when the subscriptions run out around October of this year.

Newspaper Subscription Rate Increases
Beside the Wall Street Journal, the Local Papers mean we get 3 papers a day. We are going to reduce waste right off the top and save money at the same time. These papers continue to loose subscribers and at the same time raise the prices to the rest of us to appoint that is not acceptable anymore. Not to mention that the country of the USA is in a very deep and in what will be a very long drawn out recession that might face the worst fears of all the Stagflation (when nothing goes up or down) meaning efforts to gain traction in business as well as life sit flat.

Go Green Keep It Clean
Now for a Logical way for business owners to pitch in go green and increase your sales. We have began to increase our sales though awareness of our email marketing services at ViperMailer.com. When the sales began to pick up after running this powerful e-marketing tool for 2 years and 5 months we realized in a down economy the businesses in all industries needed a tool that would pull through for them and ViperMailer.com began to gain traction.

Here is a list of 4 things that savvy business owners know
1= Brand Loyalty.
2= Kept your business name, products or services in front of your clients.
3= Reduce your (ROI) Return On Investment.
4= And most importantly, increased sales right away.

Updating a product for more effective results
There are some really savvy business owners in the world today and the early adapters jumped on the low cost while effective tools they discovered when searching for a way to add to there existing marketing plan.
Buy the time you design a mailing piece, have it proofed by a couple of friends or co-workers send it out to the printer then get those mailing labels and soon to be .42 cent postage stamps you could have gathered some email addresses, uploaded them into your email marketing service providers account built a Call To Action message and sent it out gaining 3 great things all businesses need and require. This has cost you a lot of time and a lot more money so you can be in some persons mail box at home. or it listed in their newspaper on one of the 100’s of pages.

Email marketing campaign sending is going to cost you less the labor to proof your snail mail offer.

Extra Time Well Spent
Not to mention you would have had time preparing your email contact list to visit the ViperMailer.com Educational Training Center to apply techniques to assure the best results for your email marketing campaign.

You know it is never to late
We are here at Viper Logic to help anyone that wants help and that is why we build the new Email Marketing Educational Training Center.
FREE Email Training is offered for all who want it, even those of you that have marketing skills, because it is never to late to brush up on our skills especially for the E-Economy.
Please feel free to visit the training center (a work in progress) and you more then likely will be able to advise or help us add items that we did not realize for this great tool. Email Marketing Educational Training Center

Email List Building and Contact Training

Email List Building Training
This is currently the single biggest question we receive from people that have learned or heard about adding Email Marketing as a part of their overall marketing campaign and budget.

How long has email marketing been around?
Email Marketing as we mention in prior posts is not new it have been professionally around for over 10+ years, however like any Advanced Technology Engineering product it has taken on advancements and features that have allowed people to utilize these types of services with greater ease and results.

The good news for you and us?
It is about finding out that there is an other way to promote your branding, and stay in touch with clients in and ever increasing competitive business climate like most of us run You have found out about Email Marketing and you are still in business so you are not to late.

Below now we are going to walk you through the building of a contact list in a short amount of time and how to keep the list growing adding value to your efforts with great ease.

What Email Marketing Services are asked about is email contact building
So we have compiled the following questions and are providing the best answers to the questions.

Q Can I buy my email lists from and online place?
A
This answer is NO because that is SPAM. If you are buying names and email addresses from a broker, chamber, or trade organization that means that these peoples contact information is out on the Internet all over the Internet. What these list compiler companies are doing is getting names from a web sites out anywhere on the Internet. They are getting them from groups that have sign-up boxes today “you could win a prize” contests and the alike.
What we are saying is that these contacts are real people and they have expressed no interest in what you might be offering no matter how great the offer is for an example to detour you from buying a list as far as you and we know the list is from the blind persons of America and you are in the business of selling race car parts to racing teams. Can you see or not maybe the problem.

Q Can I borrow a list from a trade group for our industry?
A
This is usually a NO however if the trade group has a form online or that people feel out at the trade shows registration desk or online registration form with a check box for relative information email messages for the visitors to receive.
Or a form they have from the exhibitors when they signed up for a trade event or show and there was a box they checked to agree to receive related offers from the group or its group members from time to time then this is great and these are and exception to the rule.

Q Can I start with my emails in the INBOX of my personal computer
A
Yes you can stick with close friends and family even clients you know very well and you know would like to see what you are offering. If you are like me, my personal computer does not have many email contacts that are people I know well enough to send my messages to but it is a start and below we are going to share how to build your contact list in a really short amount of time.

Q Where or how do I get my email list of contacts?
A
You know building a great list of email contacts is really easier then we think. If you are in business you might belong to a trade group, chamber of commerce, have a store, have a chain of stores, or you have a web site where people come to see, learn or buy what you are offering.

Here is how to build your email contact list starting today
We at ViperMailer.com as and email marketing solutions provider have tried and of course built our list of email contacts so we are going to share just how we built our list of email contacts.
Lets start with your web site.
Have your web master build a sign up form for your web site and have them place this box on the left hand side of each page of your web site and be sure that the box has a place for your visitor to put in their first name, last name, and email address as well be sure that there is verbiage explaining that you would like to periodically be allowed to sent them offers related to the products or services that are offered on your web site.
This is known as SPAM FREE Opt-In email list building. Then as people sign up have the web master also build you a data coma delimited format so when it is time to upload these contacts to your email marketing service provider they all accept this format easily and you do not need to type them into your account.

Collecting Email Addresses, or Contacts from all other non web site opportunities
This one is as well easy to do and you will again be surprised at how quickly you can gather a few hundred to a thousand contacts in a short period of time. Build a printed form that asks people you call or call your company and fill it in for them. put these forms in the hand of your sales clerks and have people coming into the store or buying something at the counter fill out the form and again be sure the form and says and your sales clerks know to explain the value of providing the email address and contact information so your company can kindly send them special informative offers in and email message from time to time. Store these forms somewhere safe to prove you gained these requests legally in the future.

Next at chamber functions, people you are out and talk with also ask for their business cards and verbally ask them if you might be allowed from time to time send them offers or how to tips, information about releases of products, etc.
Now you need to

Importing the contacts manually into your coma delimited data base
We recommend that a very responsible person is given the task to convert these contacts and store them in a file on a weekly bases. It should become a routine because once you begin sending out messages it will be important to have all the contacts in your email marketing account early so you are in front of your potential clients right away while they are fresh.
This person entering the data has a very important job to maintain this now very valuable company asset.
Note:
Never sale or barrow your list to anyone it will destroy your email contact list and destroy its value as well.

After you sign up with an email marketing services company have the company provide to you for your web master the code that adds the coma delimited data base directly from your web site into your email marketing account. This will keep the contacts up to date in real time.
The manual entrees will be within 1 week of being new so you are now totally into email marketing and you will be gaining traffic to your web site and traffic to your tore locations.

To Learn more about Email Marketing please visit our email Marketing Educational Training Center here
Email Marketing Professional Services

Email Marketing is not SPAM

How does Email Marketing work?
Email Marketing Services also know as Email Service Providers (ESP) have been around for over 10 years.
This was the estimated creation of the professional services industry know today as Email Marketing.

SPAM effects and costs us all
However SPAM (unsolicited messages that you did not ask for our want) you know, those messages we all have to endure now since the public has been involved on the Internet and most all of the people in the world today have and email account, or they will all have one in our lifetimes for sure.

When did SPAM begin?
The event that began SPAM as we know it today was sent out 30 years ago from Saturday May 03 2008. Ironically to us at Viper Logic this date also marks our annual founding date. At the bottom of today’s post is the history and documented first SPAM message ever sent coining that sender as the Father of SPAM

SPAM relationship
This year marked our 15th year in business at Viper Logic. We were founded on May 03, 1993. We are half as old as SPAM. We find this bazaar and coincidental.

Here is why:
Viper Logic built their Email Marketing Software ViperMailer.com a little over 2 and a half years ago. It is and email message sending tool however it is not SPAM for two reasons.
please allow us to teach you why professional email marketing is not SPAM.

Having an Opt-In email contact list
The email contacts that you have in your computer from clients and friends is not what we are sharing. These are people that you socialize with or that do business with you however they did not agree to receive emails from you about unsolicited offers, that is really SPAM.
What we are sharing is how fast you can build and Opt-In list of email contacts through your phone conversations, event, chamber, meetings, and your industry associations.

Email Marketing Education and Help
We have written in great length about about gathering your email contacts effectively in as short as 2 weeks having as many as 2oo or even more here Email List building

Email Marketing is Compliance with CANN-SPAM act or 2003
The final part of why email marketing is not SPAM is the feature incorporated into each message that you send when you use and email marketing services provider such as ViperMailer.com is. It must be a single click function built into each message that when a recipient clicks on it the request goes directly into your managed list at the email marketing solution provider and removes there email address immediately.

Now an email learning center historic date about Father of SPAM
We talked earlier about the 30 years ago from Saturday May 03, 2008 was the date now we would like to unveil who was this person and what were they selling and to who.
The lucky man that invented SPAM was Gary Thuerk
The company was Digital Equipment Corp (was really a very large company later on but is now-defunct)
What Gary was trying to sale was computers and he would hold open houses to do so. At the time 30 years ago there were 2600 email addresses on the Internet (WOW has that grown). I think Logic has that many in use for one self.
Gary sent the offer to join him at and open house to 400 recipients from the 2600 total email accounts in the world at that time and over some time Digital Equipment Corp sold 12 million dollars worth of computers through this approach.
Gary Thuerk was made famous for this because like today the phone began to ring with outrage and major complaints. You see back then it was illegal to sale things in these emails and the government had really strict rules about the way you could use this Internet email communications tool.

E-Marketing the art of Proofreading

Email Marketing Tip Proofreading
Email Marketing is with out a doubt one of the most efficient, cost effective additions you can add to your overall company marketing efforts.
However having a fast way to formulate, build, and send a message to your recipients can lead to several issues including misspellings, not taking the time to build a truly valuable message your recipients want to receive from you, bad links to your web site in your message, etc.

Lets start with the first item misspellings.
It is easy to be busy, get in a hurry and overlook those all to important misspelled words and though the recipient will understand what you are trying to convey the credibility of your message just went out the window. Proofing has been simplified and at the end of this tip we will show you how to reduce errors in grammar.

Now lets take a look into your message for value
We talk a lot in the E-Marketing section about call to action and delivering value to your recipients but there is another issue that happens to the best of us. When you build your message it is important to have a true value that the recipient will act on. It can be a how to tip, it can be a customer loyalty offer, it can be a new product release, or a number of other important informative items you want to share with your recipients.

We always say value your recipients time like you value your own. That if you are going to send a message to your important list of valued contacts then be sure the tip or offer is substantial and that it is of interest to your recipients.

When you provide proof reading to your messages with the use of co-workers, associates or anyone else you can employ to help you they should be not only proofreading for spellings. These persons should be verifying the offer, claims, and even the how to tips so you do not make a mistake that you might feel compelled to honor because you need to maintain the trust with your message recipients. This also goes to your credibility and trust you have worked so hard to to gain with your recipients.
At the end of this tip we will share the best practices for successful message proofing.

Finally Testing Links in your Messages
This happens to us all, you have carefully designed a great email marketing message and your offer is a great one. You even proofread your offers and they are really a great bargain, but no one bothered to check the web site links in your message to:
A= be-sure the link is working.
B= if the link is to a page within your web site be sure (the landing page) that the link is going right to where you want your recipients to be taken. This is the page where what you are offering be it a product or additional tips, etc are located on your web site. You have this choice by cutting and pasting the internal page from your web site as opposed to just directing the recipient to the main or home page of your web site.

In email marketing service providers such as ViperMailer.com email marketing services there are easy to deploy tools that are included in your account that when your message is already to go out you can add multiple proofreaders to the message and have these sent to them for a look or to request a mandatory accept, accept with changes, or reject options.
This is important that all businesses or organizations use proofreaders and that the proofreaders are skilled and knowledgeable in the offer and claims.
These proofreaders should also be made aware to look at and to check the spelling, phone number, and the hyperlinks as well.

Keeping your co-workers safe
In some companies you might be the Director of Marketing and you are accountable for the offers and claims on behalf of the organization therefore you need to protect yourself and having several sets of trained eyes review the offer before it goes out is a good stay out of trouble move.

The proofreader accept and reject features provided by email marketing services store these because as the admin for your account you can keep these accepts and rejected as well you can see who has not accepted on the proofreading request and is holding up the massages from going out.
This s only when you click on the request “Proofreaders Authorize or Reject” it is required that marketing gets and approval from say legal, sales, the owner, etc.

Once the message has been proofed by your single or multiple proofreaders, and they each accepted the message, the message will automatically go out unless you have setup a time or day in the future utilizing the email marketing services time and day message sender.

If you would like to give these cool features of Marketing Protection in and electronic age go here and give the ViperMailer.com a free no obligation try. Email Marketing Free Trial