ViperMailer.com is making email marketing easier on clients

E-Marketing ROI (Return On Investment)
Wow what a week Viper Logic is going to have.
(Read more below about our coming email marketing update)

When it comes to utilizing our time as a business owner in todays competitive global market place it not only important that you realize your ROI (Return On Investment) but that the service providers have the best tools available for you do do your job, get results and reconoize your ROI.

Making Money on your Investment
When email marketing is utilized as a part of your overall marketing plan and budget you should be able to understand a 57.00 dollar return for each 1.00 dollar you invest. This is the Email Marketing industry standard how ever even if you or us could reconize half of that or 28.00 dollars for each dollar you invest then we do not know about you, but we at Viper Logic would certonally be satisfied with such returns.

Viper Logic’s Email Marketing Product to Release Updates 
We are off to a great week here at Viper Logic as we release our user interface updates this week applying Web 2.0 and apply Ajax Software developments to ViperMailer.com. This will bring our email marketing software service to the latest in technology.

ViperMailer.com Support, Training, and Interaction added
The Email marketing Product Support Center which provides the latest in email marketing campaign issues and identifies fixes.
The Email Marketing Learning Center where you can learn all of the techniques to build the most powerful email campaign possible.
We also have Insta-Response realtime answers to any issues. Also included in the newly enhanced response is live ticket our fast path form if a client incounters a challege while working within their client account.

These 3 feature enhancments to ViperMailer.com will enable us to guide and answer e-marketing issues that arrise.

What does all of this technology mean to the client?
Simpily put, if we have done our job right, and we beleive we have, of course the client experiance will be as good as stable technologies available to us will allow.

Viper Logic is here to Train and Assist E-Marketing

What the Advertising Agency, Industry says about e-marketing
Email Marketing will hit your target better then any other medium, this is because we all have and email address. We all also have TV’s, Radio’s perhaps Newspapers, and magazines. However most of us only have 1 email address.

Advertising Mediums Defined
All other mediums allow viewer and reader selections and choices.
Television
Television advertising is really great all your prospect has to do is be watching your pitch, oh also your prospect has to not own a Tivo. See what and how Tivo works for Logic here Television advertisement blocking

Next the television watcher needs to be watching either a non connected Television using and antenna, or cable, or a dish.

Next you have to be target marketing the channel or channels that your prospect is watching.
This type of advertising is so out of touch yes, out of reach for anyone that cannot afford a national across the nation advertising campaign like Coke Cola or Walgreen can afford.
Hey television spends most of its incert time asking us all to visit their web sites because they know what is coming at them in the not so distant future.

Radio
First of all radio with the exception of Satellite Radio have location demographic issues. This is a real big issue to understand the radio market. Radio is great because radio is something we all listen to while driving, but the world of radio has a world of competition for your ears.
Lets see there is satellite but there are 2 to choice from then there are nearly 1000 channels to select for your advertising campaign.

There is a bigger then life competitor that if you are advertising to say 12 to 29 year old they all utilize the MP3 technology where they upload to their devices only what they are going to hear and there would be no advertising we can rest assured.
Again Radio spends most of its incert time asking us all to visit their web sites because they to know what is coming at them in the not so distant future as well.

Newspapers and Magazines
Boy here comes what will end up showing us what the world is coming to. What this industry segmant is facing we would not want to be invloved in for sure. So therefore they the Print Indusrty is following the same moves as the television and radio industries.

You see subscription rates each year are lower then the year before (not sure for how may years now) and this includes Logic’s own subscriptions that have been replaced with online content from lots of places including the very newspapers and magazines Logic is discontinuing as well.

The print world is going online currently in the most aggressive efforts the Internet has experienced of lately.

Logic does not bad mouth, Logic reports
Logic is not bagging on the Television Radio, Newspapers, and Magazines at all. we are just reporting the odds of running a successful marketing campaign using any of these services and reporting the aggressive efforts all of these advertising mediums are applying to the online world after a large early day resistances to do so.

Please try our FREE Email Marketing training course
Welcome to the world of E-Marketing.
This brings us to Email Marketing of course Logic is going to push this for a lot of reasons and hey to tell the truth about email marketing it requires work and efforts to launch a competitive campaign using this marketing tool. E-Marketing Training and Tips

Honest Logic
When we first built the ViperMailer.com email marketing services product over two years ago we did not know what we know about marketing and communications what we know today.

Logic Talks with a Mission
This is why more then anything, we built this blog.
The blog became a marketing tool to drive people with interest in the E-Marketing capacity to help those in need find our email marketing educational training center that is full of helpful true and tried techniques for growing any business.
The training center is a work in progress that is being provided continous up to date tips to better inform our current clients, and equally important to allow others to discover, with a little effort, what can be applied electronically to ever business or industry there is.

Learn and Return?
While we hope that you would if you are in need of electronic marketing services, that you would use the Viper Logic produced ViperMailer.com product we wanted to be a helpful company and provide the e-marketing training center for all to gain great levels of marketing knowledge.

OK tomorrow we are talking Domain Name Investments and building your very own Domain Name Cluster. In the coming days we will also be talking about what the Industry standard ROI (Return On Investment) is for email marketing campaigns.

Go Green and Keep It Clean

E is for electronic
Logic sees a future of the E as a great thing, why? because the E or electronic age will eliminate waste. Green Products are all of the rage but truthfully it always should have been and be.
E-News Papers are Green Friendly
Those old days that for some reason still exist in our local papers and in our home mail boxes are just stuffed with junk.
Logic likes to read the newspaper and could subscribe to it electronically and will move to doing this when the subscriptions run out around October of this year.

Newspaper Subscription Rate Increases
Beside the Wall Street Journal, the Local Papers mean we get 3 papers a day. We are going to reduce waste right off the top and save money at the same time. These papers continue to loose subscribers and at the same time raise the prices to the rest of us to appoint that is not acceptable anymore. Not to mention that the country of the USA is in a very deep and in what will be a very long drawn out recession that might face the worst fears of all the Stagflation (when nothing goes up or down) meaning efforts to gain traction in business as well as life sit flat.

Go Green Keep It Clean
Now for a Logical way for business owners to pitch in go green and increase your sales. We have began to increase our sales though awareness of our email marketing services at ViperMailer.com. When the sales began to pick up after running this powerful e-marketing tool for 2 years and 5 months we realized in a down economy the businesses in all industries needed a tool that would pull through for them and ViperMailer.com began to gain traction.

Here is a list of 4 things that savvy business owners know
1= Brand Loyalty.
2= Kept your business name, products or services in front of your clients.
3= Reduce your (ROI) Return On Investment.
4= And most importantly, increased sales right away.

Updating a product for more effective results
There are some really savvy business owners in the world today and the early adapters jumped on the low cost while effective tools they discovered when searching for a way to add to there existing marketing plan.
Buy the time you design a mailing piece, have it proofed by a couple of friends or co-workers send it out to the printer then get those mailing labels and soon to be .42 cent postage stamps you could have gathered some email addresses, uploaded them into your email marketing service providers account built a Call To Action message and sent it out gaining 3 great things all businesses need and require. This has cost you a lot of time and a lot more money so you can be in some persons mail box at home. or it listed in their newspaper on one of the 100’s of pages.

Email marketing campaign sending is going to cost you less the labor to proof your snail mail offer.

Extra Time Well Spent
Not to mention you would have had time preparing your email contact list to visit the ViperMailer.com Educational Training Center to apply techniques to assure the best results for your email marketing campaign.

You know it is never to late
We are here at Viper Logic to help anyone that wants help and that is why we build the new Email Marketing Educational Training Center.
FREE Email Training is offered for all who want it, even those of you that have marketing skills, because it is never to late to brush up on our skills especially for the E-Economy.
Please feel free to visit the training center (a work in progress) and you more then likely will be able to advise or help us add items that we did not realize for this great tool. Email Marketing Educational Training Center

Email List Building and Contact Training

Email List Building Training
This is currently the single biggest question we receive from people that have learned or heard about adding Email Marketing as a part of their overall marketing campaign and budget.

How long has email marketing been around?
Email Marketing as we mention in prior posts is not new it have been professionally around for over 10+ years, however like any Advanced Technology Engineering product it has taken on advancements and features that have allowed people to utilize these types of services with greater ease and results.

The good news for you and us?
It is about finding out that there is an other way to promote your branding, and stay in touch with clients in and ever increasing competitive business climate like most of us run You have found out about Email Marketing and you are still in business so you are not to late.

Below now we are going to walk you through the building of a contact list in a short amount of time and how to keep the list growing adding value to your efforts with great ease.

What Email Marketing Services are asked about is email contact building
So we have compiled the following questions and are providing the best answers to the questions.

Q Can I buy my email lists from and online place?
A
This answer is NO because that is SPAM. If you are buying names and email addresses from a broker, chamber, or trade organization that means that these peoples contact information is out on the Internet all over the Internet. What these list compiler companies are doing is getting names from a web sites out anywhere on the Internet. They are getting them from groups that have sign-up boxes today “you could win a prize” contests and the alike.
What we are saying is that these contacts are real people and they have expressed no interest in what you might be offering no matter how great the offer is for an example to detour you from buying a list as far as you and we know the list is from the blind persons of America and you are in the business of selling race car parts to racing teams. Can you see or not maybe the problem.

Q Can I borrow a list from a trade group for our industry?
A
This is usually a NO however if the trade group has a form online or that people feel out at the trade shows registration desk or online registration form with a check box for relative information email messages for the visitors to receive.
Or a form they have from the exhibitors when they signed up for a trade event or show and there was a box they checked to agree to receive related offers from the group or its group members from time to time then this is great and these are and exception to the rule.

Q Can I start with my emails in the INBOX of my personal computer
A
Yes you can stick with close friends and family even clients you know very well and you know would like to see what you are offering. If you are like me, my personal computer does not have many email contacts that are people I know well enough to send my messages to but it is a start and below we are going to share how to build your contact list in a really short amount of time.

Q Where or how do I get my email list of contacts?
A
You know building a great list of email contacts is really easier then we think. If you are in business you might belong to a trade group, chamber of commerce, have a store, have a chain of stores, or you have a web site where people come to see, learn or buy what you are offering.

Here is how to build your email contact list starting today
We at ViperMailer.com as and email marketing solutions provider have tried and of course built our list of email contacts so we are going to share just how we built our list of email contacts.
Lets start with your web site.
Have your web master build a sign up form for your web site and have them place this box on the left hand side of each page of your web site and be sure that the box has a place for your visitor to put in their first name, last name, and email address as well be sure that there is verbiage explaining that you would like to periodically be allowed to sent them offers related to the products or services that are offered on your web site.
This is known as SPAM FREE Opt-In email list building. Then as people sign up have the web master also build you a data coma delimited format so when it is time to upload these contacts to your email marketing service provider they all accept this format easily and you do not need to type them into your account.

Collecting Email Addresses, or Contacts from all other non web site opportunities
This one is as well easy to do and you will again be surprised at how quickly you can gather a few hundred to a thousand contacts in a short period of time. Build a printed form that asks people you call or call your company and fill it in for them. put these forms in the hand of your sales clerks and have people coming into the store or buying something at the counter fill out the form and again be sure the form and says and your sales clerks know to explain the value of providing the email address and contact information so your company can kindly send them special informative offers in and email message from time to time. Store these forms somewhere safe to prove you gained these requests legally in the future.

Next at chamber functions, people you are out and talk with also ask for their business cards and verbally ask them if you might be allowed from time to time send them offers or how to tips, information about releases of products, etc.
Now you need to

Importing the contacts manually into your coma delimited data base
We recommend that a very responsible person is given the task to convert these contacts and store them in a file on a weekly bases. It should become a routine because once you begin sending out messages it will be important to have all the contacts in your email marketing account early so you are in front of your potential clients right away while they are fresh.
This person entering the data has a very important job to maintain this now very valuable company asset.
Note:
Never sale or barrow your list to anyone it will destroy your email contact list and destroy its value as well.

After you sign up with an email marketing services company have the company provide to you for your web master the code that adds the coma delimited data base directly from your web site into your email marketing account. This will keep the contacts up to date in real time.
The manual entrees will be within 1 week of being new so you are now totally into email marketing and you will be gaining traffic to your web site and traffic to your tore locations.

To Learn more about Email Marketing please visit our email Marketing Educational Training Center here
Email Marketing Professional Services