Branding match, Domain and Company Name

Picking a domain name that is marketable
This is going to be and interesting sharing experience about selecting a domain name that we have not discussed until now.
Lets use a friend of ours, and their domain name is a great example of what not to do. Mind you this company we will be discussing is calling it self a marketing company?

Marketing Professionals should know better
They were until recently been going by the actual company name of Websites 2000 and their domain name was websites2000.
Today they have another name, but you can see for yourself that the domain name was out of date when the clocks went from 2000 to January 01, 2001. It took them another 6+ years to change their name to their new name.
Their issues were far greater and impact then just their domain name and it is this was also the name of their company. This made them sound dated, out of date, and a real marketing disaster was set into place the day they opened the company in the 1990’s then heading to January 01, 2001 forward.

There is thought required to begin your business
There is a lot of things to consider when you start a business from finance to branding to everything you can imagine.
However we are only going to share the company name, domain name, and branding around that domain name in this article.
When you decide to start your business it is really very important to begin with a name that can go the distance with you and those that will supersede you.
Not to mention like in the case of websites2000 they have spent years promoting their name, it was really a cool and futuristic advanced look when you saw it in print and on the Internet. You would want to do business with them at least until January 01, 2001 anyways.

Company Branding Error
Lets look at what happened to the marketing company. Even though they are still around they were a small operation to begin with and they had a little bit of a following however re-branding your company is an expensive thing to do, we all know that however there is something else going on when it involves the domain name. It is that domain names become of better value and gain search engine trust over the years. If the site is legitimate and trustworthy

Example of a search engine trusted web site:
We own a web site name Palm Springs Weather and you can get to it by going here Palm Springs Weather and this site has been running for 9 years offering the same relevant information with a high value. The site used to only really come to the top of the search engines under “Palm Springs Weather” when you did a search for weather in Palm Springs utilizing your favorite search engine.
Today however the site is in the top 5 to 6 web sites under the title of “Palm Springs” taking a higher place then most of the tourism, hotel, restaurant, and attraction web sites.
This takes place for more then just being a trusted long time web site but the time the site has stayed on topic really plays a roll in the overall success and branding process that the Internet understands.

Websites2000 conclusion.
Today they do use a 301 redirect (a way of sending a second domian name to a site with a domian name already in use for that site) to there new web site and the services they offer has changed slightly from when it was websites2000 but a redirect is a very dangerous risk to the page placement of your web site because they are printing their new name and the are branding their new name, but the old domain name is just going along for the ride.
It is no longer typed in by users and it is being accessed by fewer and fewer people compared perhaps to when it was the company name and the name was used in print and conversation and was indexed by the search engines on a regular bases.
This makes for a very bad marketing move in our opinion.

Starting a Business making this correct move
What they, the marketing company did correctly back then as well as now under their new name is to name the company the exact same as the domain name and to do this utilizing the .com only TLD (Top Level Domain) that extension on the end of every domain name.

Avoid these type of branding errors at all cost
It is the best practice that you avoid selecting a company name that utilizes a date, that is and easy one to understand. Never utilize a domain name that is another companies brand R (registered) built into it. That was a little tougher. Never buy a name with a TM (trademark) protecting it and it might be a slogan SM (service mark) really tougher, and even tougher you need to avoid some industries like the national association of realtors because in this example realtors is a registered trademark for the National association of realtors.
This means you cannot offer DesertCenterRealtors.com but you can go by the name DesertCenterRealEstate.com for and example.
It is really important to check into this before selecting a company name and as well a domain name especially because we want the company name and the domian name to match perfectly.

Researching your business name process
This is how we do our research on finding and available business name before we (in our case) file for incorporation status. We first come up with a list of names (6 to 10) that we feel will be something we want to see, hear, and read everyday for years to come. Then before we become that business we search using our list for domain names on each one so we can eliminate the ones that the domain name is already taken and now we are ready to move forward.

Business name look-up on search engines
Now that we have our list of business names with a perfect .com match with the domain names available we are going to go search the Internet looking for the names we have to see if they are in use on the Internet already so we can eliminate these names as well.
Here is how we do a business search on our own before involving and attorney in the expenses. You can do this early in the start of our business on your own by selecting your favorite search engine type in the name in this case and put parentheses around the name like this “Viper Logic”. This will limit the return results because with parentheses surrounding your search you will not get return results for Viper and Logic separated. If there is no return for your search you are off to a great start.

Domain Name Search Warning
When you created your list of business names you then went to search for the available domian names and there is something you will need to know about the risk of domian name searching without buying the name. It is really highly possible that when you do a search on any domain name look-up companies search tool like the one at ViperGate.com that your search is being tracked and if the name you find is available in particularly the .com ending there are groups that snatch these names while you are doing this research for a business name project. How to deal with this current domian name snatching issue that the industry is working really hard on to eliminate is to buy the name for the 9.95 dollars each and after the first year do not renew them or you might even decide to keep them and add them to your companies assets.
We at Viper Logic do this all of the time and today we have a really healthy portfolio of domian names for places, products and industries.

Friends of Logic share Part 1

How to make a web site popular
Viper Logic is the owner of ViperMailer.com and email marketing services product.
We are going to share with our Logic friends and hope they will follow our progress through the process of going from a virtually unknown email marketing services provider to a known email services provider.

Progress Reports on ViperMailer.com
Every 2 weeks or so, we will share our growth and progress for ViperMailer.com.
The popularity of where ViperMailer.com ranks under the keywords Email Marketing will be posted here.

About our client base
In the meantime with a fair amount of clients, that we have stayed in contact with to see how they are liking, or not liking, ViperMailer.com their email marketing service and to hear what they have to say about improving the client experience.

We know that they are all for the most part happy with the results, reports, and other dynamic features. We knew that there were some tough times when they first started being active with their accounts building graphic templates and all of those first time getting to know the system types of issues.

Improving from listening
The client interviewing was of course, prior to the new release updates as they go live in the coming days bringing the client experience to a greater level.
We listen to our client and the new release is in part to reflect the feedback we gained form our client base. We are honored that our clients were and are helping us grow ViperMailer.com to a successful Viper Logic product.

You can grow with us
The way we are going to accomplish this larger then life task is via building on the popularity of the site in the way it comes up in the top three search engines.
We are going to share where we are under the number one search term a person utilizes when looking for an email marketing services provider.
In the case of ViperMailer.com the number one search term used by buyers of our product is Email Marketing.

The methods and sciences we apply to ViperMailer.com that will begin to gain the sites traction were all learned through our knowledge enhancement courses and from a lot of trial and error efforts while building other Viper Logic web sites into their best keyword areas.

What is a keyword
For any product, service, educational resource, or informational search a web site can only be found when a person does a keyword search. Anyone of these four items they search for are in the top of the page under the search term a person utilizes when they type into the search box on their favorite search engine.
Our goal here for ViperMailer.com is to be on page one under “Email Marketing”

ViperMailer.com Email Marketing web site History
The site, as shared here before on the Logic Talk was originally released in 2005 as a service to help businesses, non profit organizations, clubs, and groups stay in touch on a regularly bases by providing an account management system for organizing the clients contact, those email addresses that members, customers, and clients have signed for to receive relevant information from the ViperMailer.com client base to their contacts from time to time usually on a one time a monthly bases.

Please feel free to visit the web site and click around to see what we are working with here Email Marketing Services

Email Marketing 2.0
Over the past 3 years the web site has had various feature updates.
This latest update to the web site is our largest ever and involves the main front end of the web site featuring enhanced Email Marketing Tips and Techniques at the “Education” tab when you visit the web site. There is a new “Support” tab as well.
What is special about these two new areas is that on a regular bases we will be providing the absolute latest tips, techniques and issues pertaining to the world of email marketing to keep our current and hopefully future clients in the knowledge that will provide their email marketing campaign efforts the best results in the industry.
There is now the customer support product on the web site titled Got Questions? Insta-Response to better help (should a question come up) clients and potential clients in real-time.

The new Web 2.0 (web 2.0 is the latest interactive user interface software) updated ViperMailer.com web site provides their clients and easier to use interface. This new look as well is for new visitor to our web site and it is to provide a better look, feel, and access to view and try this email marketing service. This is known as a Call-To-Action effort.

How ViperMailer.com is search engine ranked currently
We researched using our web site SurfStats tracking tool to view our current location on each of the top three search engines today. We do come up higher under other search keyword terms like “Email Marketing Services” and “Email Marketing Solution” but, our goal and what we wanted to share here is to in part help others with gaining traction for their own product, service, organization, or groups web site.

Search results for June 2008
Yahoo reports we are on page 18 number 171.
Google reports we are on page 26 number 254.
Msn (Live) reports we are on page 10 number 95.

When people search for something on the Internet
The truth about our search results above is we are way to low down the list of search return results for our keywords where a person will make a purchase because most people will not go to page two and even fewer go to page three and this gets lower and lower as the pages get turned in the search return results. This is why Logic needs to work with you and others to complete the tough at hand task of being on a search engines page one (1) for email marketing.

Please can you refer us to friends
Logic used to be shy about asking for help, but with the current business client being down we believe that Viper Logic got this release timed just right to help people running a business maintain their sales if if they apply the marketing in and e-conomy provided at our ViperMailer.com web site they will grow their business during this down market economy.

Please refer ViperMailer.com to others running a business.

Who is ViperMailer.com in competition with?
There are a far share of competitors in the email marketing business, like in any business there is always competition.
However the biggest player in the email marketing services area is a recently gone public company with a market cap of just a little over and under 500 million dollars.
So if you look at our company and the top competitor in our industry we are not up against a Microsoft, IBM, or Google. Yes the competitor is larger then us and this is in part why we are asking for your help by referring others to us. We are a stable 15 year old company and though our market share for email marketing is to small to measure our customer care, features, and message deliver-ability rates are the best.

Restaurant Marketing Help for all Businesses

E-Marketing Straight Talk
Logic is not entirely sure about you, but there is a world of marketing firms suggesting ($$$$$) that your business should do this and do that. All of this is fine if you are rich. What small businesses are afraid when doing a marketing campaign on their own is that if the process is not easy most business owners are going to give up early. Small business owners if you are like us here at Viper Logic we have to do a lot of our marketing on our own time and always on our own dime.

Established Business Client Retension
If you are like us at Viper Logic and you have been in business for quit a few years, then you are more out to understand this e-marketing article better then a new business owner looking to begin the process of driving clients to their business be it and online business or a real store business. Then like all of us business owners that have been a round for years we realize we need to be concentrating on retaining the clients we already have with us.

New Business Starts
This article today is like our way of giving the newer business owners the heads up that a lot of us had to learn on our own or a few years later or perhaps some of our fellow established business owners new these techniques about costumer loyalty and retention right from the start of their business?

We paint a picture of the scenario
We wanted to provide the environment below to get you into the scene of what we would all need to do to keep our businesses rolling forward during an economic slowdown.

Current Economic Conditions
To build a clientele we are going to use a restaurant, because being and avid group of people that eat out a lot we recognize how little restaurants do in the way of gaining loyalty and return business.
We also picked the restaurant industry as our example for another reason. That is that the amount of restaurants especially those high end steak houses and fusion style concepts, you know the ones, those larger chain establishments that serve 400.00 and 800.00 dollar or higher bottles of wine, or they did during the raging 2000’s anyways.
The economy has really gone south on us all and we can only hope that we at ViperMailer.com in some small part with our email marketing services can keep the, shall we say, “wine flowing”.

Business Travel is down
A report by the Hotelier Industry says that business travel in America has really dropped off and the report as well notes that more hotels are going after the leisure market in aggressive ways. In fact hotels are adding higher dollar room suites and fine lavish dining inside of their hotels to retain like we are sharing today.
The Hotels want to keep every dollar they can while a visitor is in their hotels.

They also site that hotel guest retention can only be helped by offering all of the visitor needs they can from right within the hotel grounds, reducing the visitor from leaving their hotel to visit other restaurants or services near their hotels.

Leisure Travel discresion spending is tight
This we will keep short because we already know that the economy in America is hurting us all, we also know that credit card balances have been running us all to our credit limits and reality is setting in. We are all being a whole lot wiser about when and where we are going to part with what money we have to spend.
This will likely be taking place more then ever since the Great Depression.

Hotelier Industry Learns from Las Vegas
We all have more then likely visited Las Vegas sometime in our lives we would assume? Notice that when you are there you land or drive into Las Vegas and you are almost immediately overwhelmed by the goliath size of these hotel properties and in fact they tend to sit way off of the main strip (congested by design) the road that runs through Las Vegas. All of this is for a reason.
Years ago Las Vegas realized that making it easy to get into their properties but had you drive around a little bit more then needed winding and scenic entrances causing us all to believe that entering the property was quit a ride and took time to do, while making it a little more diffacult to exit these properties would get you to do the following things.
A Stay inside the property, because you are already settled in.
B Eat and drink inside the property.
C Gamble only at their location.
D See shows within their venues.
E Shop inside of their stores or even their malls.

Las Vegas Plans
However the only way this was going to work was to build and offer the best of the best so that a customer would not even think of leaving the property, because if all the hotels were to do was to make leaving difficult then the experience of the visitor would not create the client loyalty and retention, but rather they would not return because the coming and going process was such and effort for them.

Las Vegas Wins
Las Vegas has built a complete empire around doing just that. The process was more then likely some trial and error, but today they have accomplished the goal they set out for. Las Vegas hotel operators have maximized their return on investment (ROI). That was one good roll of the dice pardon the pund but Logic could not resist this one.

Lets educate on how to retain diners with ease

Economic Forecast bottom and Recovery
Restaurant owners we are here to help you but we must in order to help you also share what we are thinking.
We think and the economy agrees that there are, far to many of the higher end restaurants today and there is not going to be enough people to support these stand alone and chain operators.
Our predicted economic recovery beginning in 2010 at the bottom we can expect modest visable results in sales until 2012 where we should be at a full new looking recovery. Economies never return to right where they were in the same fashion.

So these restaurants that want to grow their businesses are going to need to be do more, a whole lot more then just offering the finest in food and quality because, yes those two things may go hand and hand, but Logic is a consumer at all dining levels and those two points are expected of your restaurant business period.
Now we want to share with restaurants (single location and chains) to follow suit in their on special way by implementing some of the latest marketing procedures that will work for them.

Restaurant Customer Retention Tips and Techniques
These tips and techniques will work well for any business, however we selected to apply it to restaurants because we believe the Restaurant Industry is going to be hit really hard, because of the over building of restaurant businesses nationwide.

This is what the restaurants that want to not only survive but, to possibly expand during a down market. These tips and techniques will give the owners of restaurants and edge over their competition.

This is Seven Steps to Costumer Retention
Step 1
The first step is to generate a real buzz locally about your restaurant, advertisements are a great start with the locals, and you can even discount (as a last resort) that those living in our local zip codes will be given some type of discount if they come in for dinner on Sunday nights through Thursday nights. Save your full price seats for weekends when you are always busy with visitors and locals and visitors already, or you sure should be anyways.

Step 2
Lets talk about your web site here for a minute. Be sure that for the visitors, because it is not going to be used by the locals to much, that the web site is updated regularly with information about events or tastings. (for locals there is this) post event days, times, and details for the upcoming evening, it is easy and it does not cost much to do if you are not being your own web master already.
Be sure that regardless of whether you have a single location or a chain of locations that you check to be sure your web site comes up for restaurants in that city under all kinds of word combinations or searches on your favorite search engine. Try this for each locations city.
Next:
Add a sign up box for your site that asks for their first and last name along with their email address. Put this box on several of your web site pages and have the web master create a ‘Comma Deleted Format” Data Base to store this information. We will explain why you are doing this below.

Step 3
Lets go over your marketing materials.
You have table cards or displays on each table. Also put these cards in a holder in your waiting area with information about your restaurants events coming up, like wine tastings, chef cooking evenings, anything that will be of a great interest to locals more then visitors because your out of town business leisure travelers will more then likely not base nor plan their trips around your events.
More in Restaurant promotional locations
At each event have a card with the request of their first and last name as well as their email address that asks the persons at the table to sign up for future events because they are at an event, they are more then likely willing to sign up for sure to want to be included in up coming events.
Be sure this includes your web site address without those www. just put it on your printed material like this MyRestaurant.com so your materials are up to the way technology is currently used.
Ok more on those printed materials, we hope you can get some welcome to xxxxx city display cards customized to a visitors experience out to all of the local hotel concierges because these hard working people see all of the visitors one way or the other while they are here in your city. Treat these concierges well ($$$) because every restaurant and attraction is in their ear about how great they are as well.

Step 4
Each restaurant has a waiting area so to us it is like having a captive place where people sit and look at everything from those awards you or your staff have earned to images of some of your chefs finest presentations. Either way you can do more with this area of your restaurant and here is what it is. In the finer restaurants this can be applied as well.
Go out and find or buy one of those fancy colored (colored to hide identity, discretion) crystal bowls and in front of this bowl put a typed nice sign that explains that by dropping their card in this bowl they will receive customer loyalty discounts (because they are in your restaurant now) offers via email from time to time. We will explain why you are doing this below.

Step 5
Lets get your restaurant some press locally. If what you are doing locally is great enough then we will share how to get those releases into the travel magazines as well.
We suggest you attach your restaurant to one of the local chapter national fund raisers for a luncheon or dinner event, but remember this is for the slower weekdays and these are generally profitable for the restaurant by the way.
We do not want you to just give things away here this is your business and we always say in life nothing is for FREE.

The reason we want you to select a national charity with a local chapter is you might get national coverage through their newsletters. These charities usually have two of them, their electronic and their US Mail style newsletters. This might also get you coverage in the surrounding regional news publications and television as well. This type of approach can be done if you can work closely to get volunteers from the charity for that event, make the event an annual event as well.

This will get your restaurant into the local social scene, a very top level place to be when you need to depend on the local market for business during weekdays or seasonal quite times. People like to eat where they know the restaurant is involved in helping others and in the community. Donators generally have discretionary income to spend at your restaurant.

Step 6
Referrals and word of mouth business building.
Restaurant owners you might not know this but we bet you do, your customers tend to return because of the staff, and the staff starts with you the owner and customers always seem to love the owners of restaurants. Everywhere we go and everyone we talk to say this is true.
Now if you are not already doing this you might be missing out on the restaurants best asset, pimping out the owner. This is true in all of the restaurants we visit and here is what the restaurants that have been around many years do.
This is the tactic used by the single location restaurants
The owner of the restaurant makes his rounds, says hello and shakes hands with each person and talks a little extra with regulars especially when that regular has guests at their table that look new to the restaurant. The owner never asks how the food is because it should be assumed that the food is perfect after all it should be.
If you feel compelled to have to ask how is, or was your meal questions fine, have your help ask this while they are serving the table.

This is the tactic used by the multi location chain restaurants
We see how multi chain single owner restaurants handle the hand shake recognition practice. This example is a real restaurant chain located in several states that have 10 to 25 location and a single owner.
They through and annual anniversary dinner that you can advertise again locally to draw a crowd as well as again get some local press in each city once a year by having these special dining night events with the owner. The annual return customers will pack the house while adding even more new customers each year.
Special dining with the owner events generally allow you to charge more for this single night.

The referrals from your following are going to go through the roof over telling their friends what, where and with who they had dinner with and this will cause some viral communications for your restaurant or your restaurant chain.

Step 7
This is the final step on how to survive and grow your restaurant business during a down economy.
We have suggested that you collect on fill out forms on your tables at events, we have suggested you have a bowl with a sign to drop their business cards in your waiting area, and we have asked you to build a sign up box on some of your web site pages.

Now we are going to share the competitor advantage and in fact the lowest cost marketing tool you can use today to build on your brand, your customer loyalty, and all of this at the same time grow your business even during these rougher economies.

Sign up for and email marketing service which, we suggest our ViperMailer.com here email marketing services and open an account.

It is going to cost you $19.95 per month for 1000 contacts and we are going to have you add your data base from your web site of those names you have been collecting and upload them automatically to your confidential account area.
We next are going to ask that your web master install a small piece of software code (optional) onto your web site to bring those names into your account at ViperMailer.com automatically as they sign up and they are freshly interested in recieveing messages from you from time to time.

We are next going to take all of those business cards and those on the table event sign up forms and have a person take a little time to add them to your ViperMailer.com account.
We suggest that you do this task every couple of weeks to get your new email contacts into your emailing offers on a consistent basis.

Next you should design a colorful template using one of the 70+ we already offer for free. You might want to take this a step further and have your web master build a custom template using HTML code (the web master will know what this is if you do not) and they can upload the branded to your restaurant template into your account at ViperMailer.com.

You are now in a great position to gain marketing traction for your restaurant and your competition is going to see that you are growing your business while they are flat or slowing in their business.
Learn E-Marketing Tips and Techniques
To learn more about how to build a successful Email Marketing Campaign please go here and enjoy our free Email Marketing Educational Training Center Email Marketing Educational Training Center

The Marketing Industries 4 P’s to successful product development and launches

The 4 P’s to Marketing any Product or Service
Recently Logic learned that though we all know how to market whatever product we all produce, carry, resale, or any services we might offer. There is a short list to apply to your offerings that we kind of think of as looking into the mirror and ask yourself? Hey self.

Selling products online?
Selling products in a store?
The 4 P’s apply to any way, style, or method you choose to offer your products and services.

This is the type of self testing a company of any size has to be truthful about asking itself prior to beginning any product or service.

Marketing departments should ask themselves the 4 P’s to be a success
The four P’s:
Product is it needed and in demand? or is it a better product that the world needs?
Price how is your pricing? is your pricing equal higher or lower then your competition?
Place where are people going to find your product? is your product going to need a distributor?
Promotion is your product a new breakthrough requiring educating the world? Is your product the best there is and you need to tell the world? is the product already on the market but yours offers more then just a lower price?

Where are the 4 P’s taught
What we are getting into is an organized process established by the Marketing Industry, taught in all business and marketing colleges today.

ViperMailer.com applies the 4 P’s
Logic thinks that these are helping our company Viper Logic that is nearing the updated release of ViperMailer.com our Email Marketing Services simplified product that is a service.
You can see and use the email sending service now, and then when the updates are released in the coming days here Email Marketing Services you will experience what we have done and changed to provide and even more productive email marketing tool. We applied the 4 P’s to the newly updated service in a much more client interaction way.

4 P’s Defined
Now lets step away from the mirror and take a look at each of these 4 P’s in greater detail.
Product Defined
Is your idea using your name or is it a brand name?
Does your idea have a particular functionality?
Does your idea have a unique style?
Is there quality in in your idea?
Have you thought about the safety needed in your idea?
Do you understand the packaging of your idea?
Is there repairs and support in place for your idea?
Does your idea come with a warranty?
Is there additional accessories and service’s for your idea?

Price Defined
Does your idea have a pricing structure for affiliates, distributor, and retailers?
Have you came up with a suggested retail price?
Do you have a payment plan, net terms, COD, volume pricing?
Is the idea in need of a seasonal and off seasonal prices?
Can your idea be bundled with other products or services? If yes is there a price for this?

Pricing and selling on price alone
This is and area where we wanted to share our strategy about selecting the best clients you can, and customers clients or potential clients that buy on price we have discovered is a bad thing. Unless you are a bulk seller (Walmart) of something similar to these types of commodity buyers.
Viper Logic has had a set policy for deciding who will be our clients and there is a not much talked about trait that goes with the buy on price type of customers. Here is what we have learned.
If you-are not a commodity seller you need to sale on service, quality, support, value, value added, and customer loyalty programs. When you sell to a client on price you are going to get something else with that decision and it is these types of buy on price people tend to ware you and your resources out. You not only honored the clients wish to provide a goods or service for their price point but they are going to be calling and emailing you all of the time.

When someone comes along at Viper Logic that is this type of client that is identified after several incidents of repetitive requests then we have a title for this type of client. We Fire the Client and we are not trying to share with you that we do not care or that we do not need the business because that is nonsense.

There is however a cost of doing business, and if the cost of a client is costing you to much time or money (time is money) then to continue to provide the best product service and support you need to shay clear of or Fire the Client in the best interest of all of your client base. Trust us after 15 years of being good to all of our selected clients we know as well that these same low price constant requester of your time are also going to share with their friends and co-workers about how bad you, your product, and your support services are.

Place Defined
Place is for distribution of your idea.
Have you thought about the distribution of your idea?
Selective or exclusive distribution?
Inventory management for your idea?
Does your idea need distribution center and or warehousing?
Is your idea using order processing?
How is your idea going to be transported?

Promotion
Logic will share with you on the promotional side. This is where Viper Logic suffers the most in all of the 4 P’s points and definitions. We at Viper Logic truly do build some really technically advantaged software products and project and by far the promotion is a whole animal within it self. We are always being advised on the point. You can have the best most advanced engineered (in our case) product or the best service and support in your business niche, but if no one knows about you then it will remain the best keep secret to your potential clients or customers.

This promotion topic is more then just spending a lot of money on advertising, Pay Per Clicks (PPC) campaigns, today it is more about creating a viral epidemic and to do this in this day and age you really need to be proactive kind of like a young persons natural energy but on steroids.

Now back to the Promotion Defined
Are you going to sell your idea yourself?
Are you going to hire a sales team?
Advertising where and how often?
(PR) Public Relations articles to industry publications, and online press releases or mailed, blogs on your product or service? Newsletters? Email Marketing like ViperMailer.com here Email Marketing getting started
Marketing? Online and Offline?
Join trade groups and events in your industry?