Promoting your Money making Web Site to gain 1000+ Visitors

Domain Name 4 Parts Series Completed
Now it is time to enhance your marketing efforts.
In our case we utilized a domain name from our portfolio (ValleyCafes.com) into a regional web site, we shared how to buy a city or regional domain name for yourself, made sure you wrote how you, and what you needed to have for building a specification for your web site, then gave you the easiest ways to locate a web master or web site designer, showed you how and where to buy and host your web site, added content, submit your site to the search engines, signed up with your favorite search engine to make money displaying these PPC advertisements, showed you how to begin to get traffic, and how to join local groups and build relationships then sell ad space on your web site making you more money.

In case you would like to re-visit any of the 4 Domain Names Series
Part 1 Making money in a down economy
Part 2 Selecting a Localized Domain Name
Part 3 Building or hiring Web Site people and host providers
Part 4 Make money with advertising and join groups

It is time to build towards having 1000 web site visitors continuous on your site
When in the Domain Names that make money during a Recession Part 4 of 4 we ending the series with you headed towards getting an average and consistent 1000 visitors to your site.
This will require some special tactics and we want you to make all of the money you can for your efforts. This is also how we will migrate you from those low money making PPC (Pay Per Click) advertising campaign, and get you adding larger advertisers making you the real money from your city or region that pertain to your web sites interests and content to buy ads on your site.

We asked you to join groups or the chamber
From the first day you begin building your first web site and we hope that you will be building more then just your first web site, is to get active in several areas of viral communications. The reason you have to think outside of the Internet today is a simple understanding about the numbers. The amount of web sites and blogs on the Internet today you will need to really work at growing your web site both online and offline.

A great online battle to be number one
We have no better example then ourselves here at Viper Logic with the newly released ViperMailer.com Email Marketing Software Service that has been on the Internet since 1995.
We are under the category of Email Marketing and there is over 68 million results returned on Google alone for this category. We are located on page 26 and come up as number 254.
We know that we need to be on page one and be number 1 to number 10.

Follow Viper Logic to the top
With your web site or with our own sample site ValleyCafes.com there is not this amount of search engine return results like with our email marketing software product, however you are still going to need to work at making your web site into the most popular, informational, and easiest site for your visitors and future visitors to find and to do business with or through. Then you will have arrived onto the Internet and you have become the best you can be.

Build it and they will come is OVER
Ok lets use the Chamber of Commerce as a great example for this viral effect because as we mentioned in the in our Domain Names Series you are going to need to build trust with your future advertisers for ad placement with your web site.

Email Messages that are of interest
Ok from the first day you joined the chamber you should attend a variety of meetings and some breakfasts as most chambers have one of each every month and you will meet new people and you should ask them for a business card and then also get their permission to allow you to stay in touch via email from time to time sharing your growth, informative information and your overall thoughts about anything you feel would be of importance to them so they do not end up sorry that they allowed you to stay in contact via email messages.

Chamber of Commerce meetings
You will gain some really great friends and you will make a lot of contacts being active with your chamber or any type of business organizations in your region or city. Also within these groups you will meet friends of friends and these venues are really good for gathering email addresses or contacts. Within a few shirt weeks you will have a few hundred contacts and with about a half of and hour of your time you can load them into and excel spreed sheet or you can sigh up with and email marketing software service and manually type these into your account contact center. Once you have uploaded a hundred or two you can begin to prepare what type of message you shall begin sending these valuable contacts.

Special Email Contact Building Note
Next we are going to share how to gain site visitors, and how to encourage people from your web site to provide you with their name and email address.

Visit the Email Marketing Educational Training Center
Remember that you need to make your messages exciting and informative so to do this and to gain great knowledge to get a great start that you can grow your marketing campaign over the long term in areas like branding please visit and read the 10 steps to building a successful and lasting email marketing campaign here Email marketing Training Center

How to capture email addresses from my web site
We are going to share with you how to update your contact list with fresh leads automatically in the Educational Centers tip and technique number 8.

Email Marketing 2.0

ViperMailer.com Released
Palm Springs, California.

ViperMailer.com receives a face lift and features to simplify the way email marketing as a service is utilized.
ViperMailer.com Email Marketing Software is a web based email marketing service provider.
In 2005 the company released ViperMailer.com due to client demand for a professional email message delivery product that could be provided as a service.

Please see ViperMailer.com Updated
Email Marketing Services

A word from our CTO
Those early days when clients signed up to help us, and are now very valued friends says Chief Technology Officer Patrick E. Lara, and that these were some brave soldiers to allow us to utilize them and their customers as live real time testers of the ViperMailer Email Marketing Service.
The clients even paid, even though there were glitches at first the results well offset the occasional frustrations Mr. Lara went on to say. In fact these first clients each and everyone of them are still regular monthly clients utilizing the Viper Mailer system.

History or ViperMailer.com
Over the first one and a half years following the intual release of ViperMailer.com while allowing our paying clients to utilize the service, these clients shared their thoughts, ideas, and financial results with us ROI (Return On Investment) along the way.
We sure are thankful for our clients and the patients with us at Viper Logic.
There were a lot of corrections, thoughts, suggestions, and wish list items provided to us that ultimately were added as features and have lead to the release of the Email Marketing 2.0 enhanced product.

ViperMailer.com and its future features
We have had and continue to have such an educational relationship with our clients by adding updates to the ViperMailer.com system. What is amazing is how we have been doing these updates, and will continue doing updates, while running this product as a live system.
Providing updates while running a live system is and can be risky, however it is the most effective way to grow a product in its natural state preventing any errors compared to doing a bunch of modifications and updates then relaunching the web site service. Doing it live keeps the current clients right on the absolute leading edge of what is available to them in the E-Marketing world as well as it keeps the clients from being exposed to many changes or additional features all at once.

Email Marketing through ViperMailer.com will provide continued enhancements
We have a list of up and coming features and client ease of use updates that will occupy most of our engineering resources for rest of 2008. We are very excited to continue growing the ViperMialer.com product and look forward to serving a larger customer base, says ViperMailer.com CEO Logic.

About Viper Logic
Viper Logic Corp. is located in Palm Springs, California and is a software engineering company specializing in the area of Advanced Technology Engineering.

Branding match, Domain and Company Name

Picking a domain name that is marketable
This is going to be and interesting sharing experience about selecting a domain name that we have not discussed until now.
Lets use a friend of ours, and their domain name is a great example of what not to do. Mind you this company we will be discussing is calling it self a marketing company?

Marketing Professionals should know better
They were until recently been going by the actual company name of Websites 2000 and their domain name was websites2000.
Today they have another name, but you can see for yourself that the domain name was out of date when the clocks went from 2000 to January 01, 2001. It took them another 6+ years to change their name to their new name.
Their issues were far greater and impact then just their domain name and it is this was also the name of their company. This made them sound dated, out of date, and a real marketing disaster was set into place the day they opened the company in the 1990’s then heading to January 01, 2001 forward.

There is thought required to begin your business
There is a lot of things to consider when you start a business from finance to branding to everything you can imagine.
However we are only going to share the company name, domain name, and branding around that domain name in this article.
When you decide to start your business it is really very important to begin with a name that can go the distance with you and those that will supersede you.
Not to mention like in the case of websites2000 they have spent years promoting their name, it was really a cool and futuristic advanced look when you saw it in print and on the Internet. You would want to do business with them at least until January 01, 2001 anyways.

Company Branding Error
Lets look at what happened to the marketing company. Even though they are still around they were a small operation to begin with and they had a little bit of a following however re-branding your company is an expensive thing to do, we all know that however there is something else going on when it involves the domain name. It is that domain names become of better value and gain search engine trust over the years. If the site is legitimate and trustworthy

Example of a search engine trusted web site:
We own a web site name Palm Springs Weather and you can get to it by going here Palm Springs Weather and this site has been running for 9 years offering the same relevant information with a high value. The site used to only really come to the top of the search engines under “Palm Springs Weather” when you did a search for weather in Palm Springs utilizing your favorite search engine.
Today however the site is in the top 5 to 6 web sites under the title of “Palm Springs” taking a higher place then most of the tourism, hotel, restaurant, and attraction web sites.
This takes place for more then just being a trusted long time web site but the time the site has stayed on topic really plays a roll in the overall success and branding process that the Internet understands.

Websites2000 conclusion.
Today they do use a 301 redirect (a way of sending a second domian name to a site with a domian name already in use for that site) to there new web site and the services they offer has changed slightly from when it was websites2000 but a redirect is a very dangerous risk to the page placement of your web site because they are printing their new name and the are branding their new name, but the old domain name is just going along for the ride.
It is no longer typed in by users and it is being accessed by fewer and fewer people compared perhaps to when it was the company name and the name was used in print and conversation and was indexed by the search engines on a regular bases.
This makes for a very bad marketing move in our opinion.

Starting a Business making this correct move
What they, the marketing company did correctly back then as well as now under their new name is to name the company the exact same as the domain name and to do this utilizing the .com only TLD (Top Level Domain) that extension on the end of every domain name.

Avoid these type of branding errors at all cost
It is the best practice that you avoid selecting a company name that utilizes a date, that is and easy one to understand. Never utilize a domain name that is another companies brand R (registered) built into it. That was a little tougher. Never buy a name with a TM (trademark) protecting it and it might be a slogan SM (service mark) really tougher, and even tougher you need to avoid some industries like the national association of realtors because in this example realtors is a registered trademark for the National association of realtors.
This means you cannot offer DesertCenterRealtors.com but you can go by the name DesertCenterRealEstate.com for and example.
It is really important to check into this before selecting a company name and as well a domain name especially because we want the company name and the domian name to match perfectly.

Researching your business name process
This is how we do our research on finding and available business name before we (in our case) file for incorporation status. We first come up with a list of names (6 to 10) that we feel will be something we want to see, hear, and read everyday for years to come. Then before we become that business we search using our list for domain names on each one so we can eliminate the ones that the domain name is already taken and now we are ready to move forward.

Business name look-up on search engines
Now that we have our list of business names with a perfect .com match with the domain names available we are going to go search the Internet looking for the names we have to see if they are in use on the Internet already so we can eliminate these names as well.
Here is how we do a business search on our own before involving and attorney in the expenses. You can do this early in the start of our business on your own by selecting your favorite search engine type in the name in this case and put parentheses around the name like this “Viper Logic”. This will limit the return results because with parentheses surrounding your search you will not get return results for Viper and Logic separated. If there is no return for your search you are off to a great start.

Domain Name Search Warning
When you created your list of business names you then went to search for the available domian names and there is something you will need to know about the risk of domian name searching without buying the name. It is really highly possible that when you do a search on any domain name look-up companies search tool like the one at ViperGate.com that your search is being tracked and if the name you find is available in particularly the .com ending there are groups that snatch these names while you are doing this research for a business name project. How to deal with this current domian name snatching issue that the industry is working really hard on to eliminate is to buy the name for the 9.95 dollars each and after the first year do not renew them or you might even decide to keep them and add them to your companies assets.
We at Viper Logic do this all of the time and today we have a really healthy portfolio of domian names for places, products and industries.

Friends of Logic share Part 1

How to make a web site popular
Viper Logic is the owner of ViperMailer.com and email marketing services product.
We are going to share with our Logic friends and hope they will follow our progress through the process of going from a virtually unknown email marketing services provider to a known email services provider.

Progress Reports on ViperMailer.com
Every 2 weeks or so, we will share our growth and progress for ViperMailer.com.
The popularity of where ViperMailer.com ranks under the keywords Email Marketing will be posted here.

About our client base
In the meantime with a fair amount of clients, that we have stayed in contact with to see how they are liking, or not liking, ViperMailer.com their email marketing service and to hear what they have to say about improving the client experience.

We know that they are all for the most part happy with the results, reports, and other dynamic features. We knew that there were some tough times when they first started being active with their accounts building graphic templates and all of those first time getting to know the system types of issues.

Improving from listening
The client interviewing was of course, prior to the new release updates as they go live in the coming days bringing the client experience to a greater level.
We listen to our client and the new release is in part to reflect the feedback we gained form our client base. We are honored that our clients were and are helping us grow ViperMailer.com to a successful Viper Logic product.

You can grow with us
The way we are going to accomplish this larger then life task is via building on the popularity of the site in the way it comes up in the top three search engines.
We are going to share where we are under the number one search term a person utilizes when looking for an email marketing services provider.
In the case of ViperMailer.com the number one search term used by buyers of our product is Email Marketing.

The methods and sciences we apply to ViperMailer.com that will begin to gain the sites traction were all learned through our knowledge enhancement courses and from a lot of trial and error efforts while building other Viper Logic web sites into their best keyword areas.

What is a keyword
For any product, service, educational resource, or informational search a web site can only be found when a person does a keyword search. Anyone of these four items they search for are in the top of the page under the search term a person utilizes when they type into the search box on their favorite search engine.
Our goal here for ViperMailer.com is to be on page one under “Email Marketing”

ViperMailer.com Email Marketing web site History
The site, as shared here before on the Logic Talk was originally released in 2005 as a service to help businesses, non profit organizations, clubs, and groups stay in touch on a regularly bases by providing an account management system for organizing the clients contact, those email addresses that members, customers, and clients have signed for to receive relevant information from the ViperMailer.com client base to their contacts from time to time usually on a one time a monthly bases.

Please feel free to visit the web site and click around to see what we are working with here Email Marketing Services

Email Marketing 2.0
Over the past 3 years the web site has had various feature updates.
This latest update to the web site is our largest ever and involves the main front end of the web site featuring enhanced Email Marketing Tips and Techniques at the “Education” tab when you visit the web site. There is a new “Support” tab as well.
What is special about these two new areas is that on a regular bases we will be providing the absolute latest tips, techniques and issues pertaining to the world of email marketing to keep our current and hopefully future clients in the knowledge that will provide their email marketing campaign efforts the best results in the industry.
There is now the customer support product on the web site titled Got Questions? Insta-Response to better help (should a question come up) clients and potential clients in real-time.

The new Web 2.0 (web 2.0 is the latest interactive user interface software) updated ViperMailer.com web site provides their clients and easier to use interface. This new look as well is for new visitor to our web site and it is to provide a better look, feel, and access to view and try this email marketing service. This is known as a Call-To-Action effort.

How ViperMailer.com is search engine ranked currently
We researched using our web site SurfStats tracking tool to view our current location on each of the top three search engines today. We do come up higher under other search keyword terms like “Email Marketing Services” and “Email Marketing Solution” but, our goal and what we wanted to share here is to in part help others with gaining traction for their own product, service, organization, or groups web site.

Search results for June 2008
Yahoo reports we are on page 18 number 171.
Google reports we are on page 26 number 254.
Msn (Live) reports we are on page 10 number 95.

When people search for something on the Internet
The truth about our search results above is we are way to low down the list of search return results for our keywords where a person will make a purchase because most people will not go to page two and even fewer go to page three and this gets lower and lower as the pages get turned in the search return results. This is why Logic needs to work with you and others to complete the tough at hand task of being on a search engines page one (1) for email marketing.

Please can you refer us to friends
Logic used to be shy about asking for help, but with the current business client being down we believe that Viper Logic got this release timed just right to help people running a business maintain their sales if if they apply the marketing in and e-conomy provided at our ViperMailer.com web site they will grow their business during this down market economy.

Please refer ViperMailer.com to others running a business.

Who is ViperMailer.com in competition with?
There are a far share of competitors in the email marketing business, like in any business there is always competition.
However the biggest player in the email marketing services area is a recently gone public company with a market cap of just a little over and under 500 million dollars.
So if you look at our company and the top competitor in our industry we are not up against a Microsoft, IBM, or Google. Yes the competitor is larger then us and this is in part why we are asking for your help by referring others to us. We are a stable 15 year old company and though our market share for email marketing is to small to measure our customer care, features, and message deliver-ability rates are the best.