Friends of Logic Share Part 3

Real working online product growth model
If happened to have missed the beginning or any of our every two week progress reports you can visit them here.
Email Marketing 2.0 Part 1
Email Marketing 2.0 Part 2

ViperMailer.com growth program
We continue to utilize our skills to gain the natural search results for our product under the main search keywords “Email Marketing”.
Realizing this is also an educational blog Logic wanted to get into some details about the various ways to gain the first page results under your favorite search engine.
Here is all the things that can be applied to a single web site, forum, social network, photo site, or blog.

1 Search Engine Optimization and Search Engine Marketing.
This how your site is recognized and prioritized by the search engines. Search engines crawl sites all of the time so these things are called spiders or bots and they need to be explained what your site is offering so your site can be correctly placed in the search engine.

2 Buy those PPC advertisements for your site.
This is the Pay Per Click advertising usually at the top 2 or 3 sites on the top of the page when you do a search on your favorite search engine. Next there are also these advertisements located to the right hand side of your search return results as well.
How these work is you bid at a search engine for the key words like in our case ViperMailer.com needs the keywords Email Marketing and you would pay for each time a person clicks on your advertisement. Prices vary depending on the keywords you need that best fit your site.

3 Buy other sites advertising space.
If they offer it. Sites sale ad space to other sites all of the time usually at a fixed price. They can be text ads or an image ad. The prices again varies depending on the other sites traffic and the size and placement of the advertisement.

4 Press Releases.
If you are a really good writer and understand how to correctly submit a press release you can write articles about your web site and there are services that offer to submit them for you. Tip: Be sure that what you write is really news worthy.

5 Build a Blog.
This is if your site is not a blog already. If you have a forum, web site, social network, or photo site then you can build a blog devoted to the site and write great content that will also have links to drive people and search engines to your site. Warning these start off easy enough but over time most people do not stick to writing posts on a regular bases.

Search Results Status Report
To see where we started with ViperMailer.com in the search engines go to Part 1. What we have been working on since we gave ViperMailer.com an upgrade and enhanced email marketing features. We started this climb the search engine return results campaign on June 02 2008.

Search results for the end of June 2008
Yahoo reports we are on page 9 number 89 a gain of 110. We started at 171.
Google reports we are on page 10 number 94 a gain of 140. We started at 254.
MSN Live reports we are on page 10 number 91 a slip of 1. We started at 95.

What is next for ViperMailer.com
The next two weeks we will tweak our SEO/SEM and buy private web site and blog advertising spaces.

Our next reporting date
Our next report will be mid July 2008.
We are sharing this to show that any company that needs traffic that will convert to sales can do what we are doing for ViperMailer.com. See ViperMailer.com here Email Marketing

Marketing No No’s, What you should not say

Have you ever told a client anything?
If you have we are off to a bad start. It is better to share and here is why.
We all grew up as children being told what to do, when to do it, and even when to do it.
Heck we might as well go out on a limb here and say some of us are still being treated this way as adults.

Example of replacing Tell with Share
It is in all of our best interests and actually Logic is applying this daily. Try not to tell anyone anything, but rather use the word share.
Hello Mary, I would like to share this opportunity with you. This sounds more inviting and friendly. It is working for us everyday, though Logic does slip up once in the while. It takes practice to allow your mind to get used to changes, but over time it becomes easier and automatic.

Advise for all who interact
Lately we have seen a lot of old bad words you and us should refrain from using when discussing our products or service. This article is great for anyone that interacts with anyone else.

Here is what Logic is trying to share
Lets say that Mary is a potential client of yours and Mary likes you and your offerings. Though she has not bought from you yet. By applying these differences no matter if you do this in your writings to or talking to Mary, you will greatly increase your chance of closing the sale and becoming a little closer to Mary.
This is going to work for sending an email message, as well as being on the phone or talking to a potential client eye to eye.

Replacing one word or phrase with another
The time has come upon us all to alter some of those catchy words or phrases that prospects are unable to hear anymore. They are either expected of a company or they are ignored all together by our prospects.
Wore-out Phrases
Some words turned into phrases that are over used are:
State-of-the-Art
Leading Edge used a lot in Technology, Investments, and Medical.
Cutting Edge
Best
Number One
Quality First
Solutions Provider
Turnkey Solution
We will meet or exceed your Needs
Amazing Results
We Care
Lowest Prices
We Can’t be Beat

When we are writing our messages for Email Marketing or in our talking to others even when we produce a printed piece or add content to our web site pages these words and phrases above need us all to find another way to write or say the same statement.

In the Email Marketing world the first words you convey to your potential customers are in the email subject line. You know that line that comes into all of our email in boxes everyday.
Example of a bad Subject Line:
Quality Steaknifes are State of the Art Lowest Price Solutions that are the Best

Example of a good Subject Line:
Viper provide reasonably prices, advanced Steaknifes that will cut like no other

To learn all we know about developing the best subject lines please visit here Best Subject Lines

Growing Your Business With Ease

Email Marketing Questions
We hear from a lot of people with questions directed towards Viper Mailer.
The one big question is consistent, what are some of the benefits that Viper Mailer or Email Marketing offer us if we use your email marketing software or anyone else’s for that fact?

How sending messages on your own works today
They often do not understand the advantages about using email marketing tools verses just sending the messages out on their own. Like using there cable company email address or their business email address. Outlook allows you to send emails out as groups too.

The benefits of using and email marketing service far out-way the added expense since email campaign services are today the least expensive portion of a companies marketing budget.

Today the cable and phone companies as with most all Internet service providers (ISP) limit the number of emails a customer can send out in two ways.
1 They limit the number of emails per grouping to usually 25 or 50.
2 They limit the number of total email messages you can send in a single 24 hour period to generally 200.

Understanding the advantages of utilizing an Email Marketing Service
How and email marketing software like ViperMailer.com works is really very amazing especially in a world full of SPAM we all live in today.
To start with you can send as many messages as you have contacts in your list for. You can also send as often as you like. There are no limits.

Benefit One
Getting your messages through the SPAM filters.
The top benefit is the ongoing relationships the email marketing companies have built and maintain with the Internet Service Providers (ISP). When you utilize these services you are provided the benefit of getting your messages through to all of the service providers like Hot Mail, GMail, and AOL to mention some of the more popular email providers.
This is known as being white listed.

Benefit Two
Your email list management.
We honestly believe that email contact lists are a very valuable asset of your business. If you ever plan to sale your business you can have a greater advantage in the sale if you have been gathering these email contacts of your clients or others that you came into contact with over the years. Especially if you have been staying in touch with your contacts say on a monthly bases.

When you upload your list of contacts into your account with an email service provider you then have a professional management system working for you. If a contact is already in your managed account you will not be able to enter it twice.
The big advantage here is that, and we do not know if this has happened to you, but it has happened to us.
Say you are a member of a chamber or some organization or you buy a product from a company and you agreed to accept their offer to stay in touch from time to time because you are interested in what the company is offering.
The problem is every month when you receive their messages you get two of three of the same offer. When we looked into why we are on a clothing company’s email message list three times it was because we had bought from them three times. There system that they use does not offer anti-duplication guard.
ViperMailer.com has the anti-duplication guard feature included with your account. As our client your customers will never receive the same duplicated message. It is irritating and your customers might become upset with you for doing this.

Benefit Three
Professionalism through your message
While you can send messages through your email service provider account with attachments like a PDF, the whole purpose of utilizing ViperMailer.com is that you can select from over 70 professional templates and simply add your content then send it out.
You might also have a web designer that you work with and they can create your own branded HTML Template then just simply upload it into your account and you will be able to add the content, images, links, and etc on your own with ease and away you go. You can now take control of your weekly or monthly messages and simply create and send them at your leisure.

Benefit Four
Schedule your messages and forget about it.
We know that as a marketing director or single person business owner that we all get busy and like with any marketing project it is really critical to be and stay consistent with your campaign. We have all learned as business owners or operators that consistency is a key part of growth and business success.
When you use an email marketing provider within your account you can simplify create your campaign message schedule the day and the time you want them to go and they will go automatically. The email message feature is a great way to stay consistent in your efforts.

Benefit Five
We saved the best benefit for almost last.
This is the campaign tracker.
You are going to be truly a big fan of email marketing service providers like ViperMailer.com when you begin sending out your messages to your contact list.
When you build your campaign message and if you used hyperlinks in the message where your customers can click and be taken to a particular page on your web site like a special offer etc. you will be gaining access to what your customers are doing.
Examples:
How many customers opened your message.
How many clicked on your links.
How many did not get delivered for a number of detailed reasons from their mail box was full to their email address no longer exist and a whole lot of other notifications that will help you manage your contact list.

You can see how valuable this email message tracking information can be and this will help you over time to enhance your overall Return on Investment (ROI).

Benefit Six
Email Education and Training Center
This is as important as the tracking because with the knowledge we will provide you as a part of your email marketing account with us.
We have been providing this email marketing service for some years now and through a lot of observing and educating have compiled an up to date email marketing training center that is continuously being updated with the tips and techniques that if you apply some or all of our training will gain a great advantage over your competitors like getting your messages open, your branding conveyed, and ultimately your sales enhanced.
Please take a free tour of our training center here Email Marketing Education Center

Begin your email campaign today
If your are ready to get those email addresses working for you today please come on over and give this a FREE trial or go ahead and sign up at ViperMailer.com here Email Marketing Software

Friends of Logic share Part 2

Real working online product growth model
If you happened to have missed the beginning of our series you can visit it here.
Email Marketing 2.0

ViperMailer.com growth program
We are utilizing our best skills to bring one Viper Logic product to the top of the search engine results under the search term Email Marketing.

Search Result Status Report
We started out in Part 1 by sharing where ViperMailer.com was currently located on the top three search engines.
It is clear from our research that we have our jobs cut out for us as a team of devoted engineers and marketers.

We applied some web site updates like adding additional email campaign content, support information, an introduction page, and it has been one week since the launch of email marketing 2.0 and we want to compare our current status with our status of just over 2 weeks ago.

Search results for mid June 2008
Yahoo reports we are on page 20 number 199 a slip of 23.
Google reports we are on page 24 number 234 gain of 20.
MSN (Live) reports we are on page 9 number 90 gain of 5.

What is next for ViperMailer.com
This week already we have performed and applied our SEO/SEM (Search Engine Optimization and Search Engine Marketing) skills to the entire web site. We have bought and are awaiting placement of some very select online advertising locations.

Our next reporting date
Our next report will be in the first week of July 2008.
We are sharing this to show that any company that needs to gain traffic that have a good ROI (Return on Investment) can do the same things we are doing. It is work hard work, but you can do this and we are sharing just how to grow your business via the Internet.