Email Marketing Tip Tracking the Landing Page

How to prepare for and track your landing
This article is to express the importance of being prepared for you audience when sending out an Email Campaign to your contact list but before we get started on preparing your landing page and tracking the incoming results and sells that come through to your web site it is best that you utilize an email marketing service like Viper Mailer that offers an extensive email marketing education and support issues center and you can learn why here Email Marketing by Viper Mailer

What is a Landing Page
A landing page is a web site internal page of your web site for an example lets use our weather page, we are PsView a weather and information web site for Palm Springs, California so our main web site page is http://www.PsView.com however lets say that we sent out an email message featuring PsViewer news and information release for Palm Springs and it was focused on our weather forecast for Palm Springs we would want the link in our message to take the PsViewer directly to the forecast page bypassing the main or home page of our web site and the link would look like this http://www.psview.com/weather/ however you could name this in your email marketing account message builder to look more friendly like this Palm Springs Weather Forecast.

Taking a landing page to the customized level
Taking a landing page to the next level and a great way to track a specific offer build for your email marketing campaign is to create page within your site for example titles PsView.com/loyalty offer and again you can rename the link in your message it to be friendly like Loyalty Special that goes only to your message recipients and generally these type of loyalty customer offers are for VIP customers you would like to do something special for or the first opportunity to receive a newly released product etc.

Lets say you have an email contact list of 5000 contacts and your loyalty customers make up 1000 of these contacts because email marketing service providers have features that allow you to upload and maintain your contacts into a main group of all of your contacts and say up to 5, 10, or even 30 additional groups you are afforded the luxury of having your complete contact list of 5000 and your 1000 contacts as well in another group so you can send only your loyalty customers special offers as mentioned above.

Tracking and Cashing in on your Landing Page
Ok you have signed up with an Email Marketing Service like Viper Mailer here Email Marketing, you have uploaded you list of contacts and you decided to build a special page for your site and you have decided to send the offer to your entire list of contacts.

Email Marketing Account Functions and Features
You go into your email service provider account customize a colorful graphic template from the ones that the email marketing service proviser offers, or build your own HTML branded template and upload it into your account so anyone without programming skills can work on it, you add some pictures of the product or service you are offering, you add some great call to action content to your message to match your new or existing landing page (you can build several pages if you are offering several types of items to one contact list) where you are offering a great opportunity, you add a landing page link for one or more landing pages in a few places in your message.

Then you send out your offer selecting the day and time (email marketing service feature time and day selector) you feel would be the best time to make this offer knowing your customers likes and dislikes and in a few hours or the next day you check back into your email marketing account to see if all of your messages went through and how many were opened. Next you can see how many customers clicked on the landing page link or links even how many customers forwarded you great offer to others.

Time to Cash in 
Depending on your offer to whether your call to action was an online purchase, sign up. call a certain number etc. you will be able to monitor your (ROI) starting the very next dy after your offer went out creating the best instant return on your time available today, and if the first time this type of marketing effort does ot get you the returns you were expecting then you can analyze all of this information including your offer itself to work at over the coming months to hone your skills.

Learn more about building on your business
We have an entire site devoted to building a successful and lasting email marketing campaign at our Education and Training Center where we work very devoted to building on your success at the Email Marketing Authority here Email Marketing Training Authority

You can learn even more from us about email marketing at these two resources where we are continually working to provide the most informative email marketing advancements
Google Knol Logic Technology Advancements Email Marketing
Email Marketing Tips and Techniques Blog

Email Marketing Tip Personalizing with a Birthday Message

Learn the value of email message personalization
It is really not a far stretch to understand in an Internet communications society like we all live in today that when a message arrives in our email inbox and it is directed to you with your first and or even your last name we feel more compelled to read the message.

We are Viper Mailer an email marketing service company and we write here about tips to improve anyone’s email campaign because having a growing number of clients we learn a lot of ideas that the marketing experts our clients create for their messages so when a restaurant wanted to take personalization a step further we were all ears at Viper Logic.

Client request number 1
The client we will call Mr. Restaurant wanted to send personalized birthday welcomes, specials and notifications we could not figure out at first how we could help accomplish this with him.
Looking into our service offerings we only allow the client to send to a set number of groups so say you have 1000 contacts in your account and list of email contacts your account with an email service provider typically comes with the ability to have up to 5 groups however Mr. Restaurant wanted the ability to have 12 groups separating his list into 12 groups because this would allow Mr. Restaurant to have 1 group for each month of the calendar year.

Mr. Restaurant requested that without having to increase the account size to one that would cover more groups in the case of our service he would have had to increase the account size to 12,000 contacts which offers 20 groups more then enough groups to cover his 12 group or months of needs.

We reminded Mr. Restaurant that like a restaurant menu is merely a guideline of the dishes you can actually get at a restaurant so to is our price list and features. We designed our price list and features to offer a basket of variety to meet the needs that we felt would cover most service requests. You can get a better feel for how we offer our services so here is the basic price list Email Marketing Pricing and here is the details for that price list Email Marketing pricing features.

To listen to a client and respond in a timely fashion is important to us and to Mr. Restaurant so we modified our plan in his account to allow for 13 groups of contacts the 12 he needs for covering each month of the year so on the first of the month every month he now sends out all of that months birthday wishes and a special birthday offering because it is their birthday month and the 13th group is where he stores a complete list of all of his contacts for his monthly specials, events, new items and other wine tasting nights or meet the chef special dining evenings for loyal customers etc.

Email Marketing plan customization is common
We at Viper Mailer do really attempt to try our best to think out what someone is going to need in their account in the way of features but as we wrote about above this was a special circumstance with a really quick fix that satisfied the clients needs and Mr. Restaurant could not be happier because it did not add any cost to his marketing budget but allowed him to expand his message powers greatly.

Client request number 2
Plans to us are really are like a menu in that it is only a guideline for the possibilities that a client can have through our services including one that came in the other day and happily this one was even easier to solve. This client we will call Mrs. Traveler has an account with us for 25,000 contacts and they send out a monthly message to their list however Mrs. Traveler advertises a lot in printed publications and television offering a contest to win a free trip for two to a special destination by going online and filling out a contest form.

So Mrs. Traveler has been gathering additional email contact because when the applicants entered the contest they checked a box to be included into the clients emailing list for future on topic offers for the prize trip destination. After about 8 months the client had an additional 55,000 contacts and realized they wanted to add these contacts into their Viper Mailer account so when they went to our pricing plans we did not offer an account size that big. We actually do but our posted plans only went up to 50,000 marketing their need 25,000 contacts short because they now had over 75,000 contacts.

Mrs. Traveler called and we explained we actually have plans covering contacts up to 1 million contacts but wanted to keep our price list simple and easy to understand for new sign up clients, so we were able to provide the current 25,000 client with a 100,000 contact account right over the phone and they simply uploaded their additional contacts into their account.

The additional 50,000 contacts costs them more money to have in their account but email marketing is the lowest cost best (ROI) Return on Investment the client utilizes for their marketing budget so Mrs. Traveler conveyed they are very happy with the results they gain each month and felt the cost of adding additional contacts was more then worth the added cost.

Free Email Marketing Trail Offer
We hope that the tip for utilizing email marketing as a part of your overall marketing efforts was helpful in showing how cooperative email Marketing Services as an industry can be in helping you to add this dynamic business tool into your growth. If you would like to give email marketing a try we offer a free fully functional working model you might give a try here Email Marketing

Email Marketing Tip Scheduling and Planning your Campaign

Sticking to your Email Campaign
Viper Mailer our email marketing service product provides us with a broad look into our ever expanding client base allowing us to see and learn what is working for one client and sharing it here on the Logic Talk Blog.

We will share an all to important marketing tip that is made up of multiple parts that are the planning, creating, proofing and scheduling of your email marketing campaign.

This is a really educational lesson, important to the multitasking entrepreneur in today’s go go world who is busy running their entire business but to be sure that we help them keep in touch with their clients via their list of email contacts we have created an easy to follow message management planning concept sure to keep their campaign and sells moving forward.

Sharing your messages typically on a monthly bases should be fun, educational and most of all profitable, so these tactics will keep these on the go business operators in the game.

The Planning Stage
We have learned that regardless of the size of your business it is important to have a marketing plan beyond your first month or two of messages and we have advise on how you can accomplish this based on any business or organization you are operating. The whole purpose of your message is to keep you and your brand in front of your customers resulting in sells of course and this means you will need to have informative, educational, tips and techniques and special offers that are well thought out and even call to action.

Try building an annual calendar of rough topics sort of a series of events that represent each month for the year perhaps holiday period features, 10 tips on how to loss those last 10 pounds or you think of what your customers would like to know about the products or services they buy from you and add these thoughts to the calendar of events.

To add to this list of calendar topics you might consider creating an idea file that you can add topics and a few topic notes to from time to time because we all get busy and need to retain a written list that will help build on your future topics much easier. Also remember to not push your products and services in every other paragraph or even in every message because although like Logic we love what we do, what we build and what we sell however our customers more then likely do not feel this same passion so go easy and teach yourself how to flow ideas over the months while making subtle offerings to drive sells and grow your business.

Lastly for your planning stage by using the 12 months of topics calendar your messages should be able to flow from one month to the next because you planned out a series that will appeal to your customers and convey how in touch with what you are offering them you truly are. Be sure though if you are a company selling multiple products or services that you include information that appeals to your entire audience so that you do not exclude any customer type.

The Creating Stage
From the above topics on the annual calendar we realize that the topics will act as creative content hints to get your creative juices flowing and you can now begin adding information to your topics and begin building on the topics until they are each a solid page of information that your readers are going to enjoy receiving. As you get to add the content to your topics you might realize that one months topic goes better following other months so feel free to move these around until you have the mini series you feel best flows for your customers desires.

Images are very important to adding excitement and getting your customers to read your messages so you can begin to gather images that are relevant to each topic and get them organized to ease the message building process by creating a file folder even identify the images by adding the topic title to them on your computer. This way you have the right images and just move them right into your messages while you are building them each month. This will reduce delays and hassles and add more reorganizing to your campaign as well.

Proofing Stage
There is a very old saying in the construction industry that you need to measure twice and cut the board once, so in regards to email marketing campaigns proofreading is one part, word flow another part but for online marketing there are two other important functions that you should add to your monthly routine and it is to check links from your message to your web site that you are using to be sure that the links are working and the links are going to the landing page you intended them to take your customers to.

Lastly if you are using an email marketing service provider like Viper Mailer is one of, be sure to take advantage of the proffers option this option allows you to send out a proof copy of exactly what your customers are going to see and you can add several perhaps a co-worker or a family member that is sent a copy to approve and as an additional option you can request a choice of 3 Approval options and you are free to sign up for our fully functional free trial to see these options and all of the other great Viper Mailer features here Free email marketing.

The Scheduling Stage
We saved this for last but it is in no way the least important because we would like to see your campaign succeed so this portion of the tip is devoted to timing your campaign.

Like it or not we are all on a schedule from the morning paper being delivered to the route we take to work everyday and your campaign needs to be on a schedule because familiarity with your message will gain you greater sells resulting in the best (RIO) Return on Investment so to figure out when is the best time to send out your monthly message you might try to separate your list of contacts into several groups and then send the same messages out on different days and times of each month for the first and maybe second month depending on the results from the first month. Utilizing an email marketing service provider results tracking tools in your account will clearly show you which day and time of the month is best for your campaign.

Inside of your email marketing account there is also a really cool feature for those entrepreneur on the go or even traveling and it is the day and time scheduler that allows you to (after you have created the message for the month) the ability to schedule the day and time for your message to go out even while you are away. This feature will allow you to keep your messages right on schedule and one piece of advice is to be sure to include your own email address to the list of contacts so you get a receipt of sorts confirming your message went out and putting an exact copy of your offering in your hands in case you are called or emailed by a customer with questions.

Additional Help
We hope this tip will get you headed in the right direction increasing sells during an economic downturn and if you would like to learn more about email marketing tips and techniques please visit our education page where you do not have to sign up or even be a client of Viper Mailer to receive marketing help from us here Email Marketing Education

Friends of Logic share Part 5

Live working SEO natural search model
We are proud to report that we have applied a lot of (SEO/SEM) Search Engine Optimization and Search Engine Marketing expertize into driving a Viper Logic product, it is Viper Mailer an email marketing service to the top of the main 3 search engines and we have really climbed in the natural (SERP) Search Engine Results Page a long ways since we started promoting Viper Mailer on June 02, 2008.

The keyword Email Marketing is the number one SERP for the email marketing industry where a person performing a search for email campaign tools is most likely to purchase this type of business growth service product.

Viper Mailer still has a ways to go and we will not stop this drive until we are on page one under the natural search term “Email Marketing” because this keyword is the most sought after first page placement desired by the 76.5 million pages on a search engine working to be in the 10 places available on the first page of all 3 search engines.

Today on one search engine we are on page one and we are thankful to Microsoft and their MSN Live Search Engine that we are located on page 1 and the number 7 position. One down and two to go until we are on Yahoo and Google and their page number one as well for “Email Marketing”.

Viper Mailer Email Marketing Authority
Our next move to gain ground will appear within the web site itself so for our next report we will have applied a content strategy based on becoming the email marketing authority because we will begin to deliver the highest quality email marketing information through our “Education Center” and here is the email marketing authority education site section Email Marketing Education Authority.

Search results for August 01, 2008
Yahoo reports we are on Page 5 number 43. a loss of 13 but still a gain of 128.
We started at 171.
Google reports we are on Page 4 number 36. a gain of 22.
We started at 254.
MSN Live reports we are on Page 1 number 7 a gain of 1.
We started at 95.

Email Marketing Reports
Again we do report every two weeks to share how we are doing our work and what we discover in our efforts both the positive and the negative and this time we see we made a great movement on Google with a gain of 22 but lost ground on Yahoo with a loss of 13.

It is clear that the search engine bots or spiders that crawl the Internet continuously re-index sites on a regular bases and in doing this crawling they are going to cause each site to be re-indexed over time sometimes we will be up higher and sometimes we will be moved down or in fact possibly not listed under certain keyword phrases at all then just reappear.

What we all need to realize is that search engine spiders or bots have a job to keep the search engine they work for providing the best returns possible because people use a search engine and they trust the return results they receive for the request they made and search engine crawl often making sure that they are always retrieving the latest information for all topics. 

Two week reports archives
If you happened to have missed the beginning of any of our every two week progress reports you can visit them here.
Email Marketing 2.0 Part 1
Email Marketing 2.0 Part 2
Email Marketing 2.0 Part 3
Email Marketing 2.0 Part 4