Single Word Domain Names

Does one word really provide enough description
We do not know about you but we think wow it would be really great to have a one word domain name because we all see how much names like Sex.com, Pizza.com and even locations like Bellvue.com sell for large figures like quoted in the DNJournal here Domain Name Sales Figures in resent weeks from 100.000.00 to 10 million dollars allows us all to dream a little. We only wish we had single word names so we could sell them in most cases and more then likely not to develop them for an actual use.

What is a single word domain name
Because Viper Logic holds a variety of domain names and through our knowledge base at Domain name portfolio we define a single word domain name beyond the obvious names like the three we listed above as names like Palm, ECommerce.com, and RealEstate.com also as single word domain names because you are building a location like the city of Palm Springs takes these two words tied together to build a city web site.

One word names that require a two word explanation
When looking at Palm Springs as two words you could say be the owner of Palm.com and Springs.com and the Palm.com could be for the palm operating system and the springs.com could be a spring manufacturer.

These are the actual single words that make up Palm Springs. Palm Springs is a two word domain name but it is actually on the Internet a single name. Niether one of the words palm or springs will get you results for Palm Springs so this leads us to the two words can actually be a one word name in Internet terms. Next in this case Palm Springs has two cities one in Florida and one in California so this is what we call a nondescriptive domain name.

We feel that the best name for each in the future is PalmSpringsCalifornia.com and PalmSpringsFlorida.com but without the state attached the more popular city prevails being the one in California which is where the web site PalmSprings.com’s content was built featuring. You might like to see PalmSprings.com here Palm Springs, California it is owned by a couple of really nice guys and friends of Logic because Logic is based in Palm Springs, California.

Some Domain Name words work better then others online
We believe the future of the Internet search engines while today they are all about relevant content could see the future of targeted domain names with relevant content of course as the best (SERP) Search Engine Results Page which is when a search engine visitor searches for anything by typing what they are looking for into the search box of their favorite search engine.

A great example is lets say a person is going to the beach and they want to know about that beach and the weather they would type in the search box Laguna Beach Weather and in this case the return results would offer them LagunaBeachWeather.com see it here Laguna Beach Weather as the top return result because that content matches the domain name the search engines know it is the best return results or keyword query it can deliver.

Domain Name Investing and in the future
Domain names are clearly here to stay and we believe that the .com is the leader today and will be tomorrow however what we are not sure about is what value these names are going to have looking forward. We know that when offering to send someone to your site on the Internet it is better to have a .com and that the name is very short and short is generally great for single word domain name owners as well as having a name that is memorable and does not require spelling it out.

One word domain name downside
Owning a single word domain name generally is not a real good branding opportunity because lets say you own the domain name Bank.com it really does not say who you are and it clearly does not say what type of bank you are.

Two word domain names that sell well
As of this week we read that DomainRegistration.com sold for 376.000.00 dollars showing us that targeting names are doing really well. A targeting domain name is usually a two word domain name that is more focused or defined to the search engines query return results.

This is really the best news for people like us at Viper Logic where we own so many two keyword combinations that have taken us and other years to accumulate and we believe that the future of two word domain names is going to be a high demand area for domain name investors

To truly understand why some domain names are worth more then others we will explain the name DNJournal.com reported the sell of and when we look at the name it immediately explains that it is for a domain name seller because the starting keyword is Domain then we see that the second keyword is Registration explaining precisely what the domain name selling company does they allow registration of domain names.

Our thoughts about DomainRegistration.com
What is truly amazing is the business model of being a domain name registrar operator is over built meaning in our opinion everybody in the web site hosting business like we are one of at ViperGate.com offer the ability to buy domain names on the hosting site. We sell names to our clients from ViperGate.com to mostly our hosting clients rarely do we just get visitors to our site to come and buy domain names because most domain name buyers buy from their host provider.

The only exception to this rule is the power buyers like ViperNames.com is one of use their own buying tools like ViperGate.com is a domain name registrar.

Domain Name Does and Don’ts

Some really new domain name points of interest
There is really something to be said when we continue to read about the domain name industry and dispite the fact that domain names have been around for a long time now with the first being issued on 03/15/1985 SYMBOLICS.COM.
Since 1985 actually in fact here is a list of the first issued domain names oldest registered domain name so it is really great that after 23 years there is a lot of talk about domain names both online which we expected but in important print media like Forbes Magazine and the Wall Street Journal to mention just a couple.

At Viper Logic we owned our first name around 1995 but we no longer have it because our company name changed and we got rid of it of course this was before we realized you should never sell a domain name because their day or 15 minutes of fame are not upon us yet. We also now know that the longer a domain name is registered with the same owner the stronger point score it received from your favorite search engine as being a stable company and age is important to these engines in their site scoring which all goes towards your sites (SERP) Search Engine Page Rank.

We have been buying domain names before 1997 and we actually looked one up to share it here ItsTheBest.com was bought in April 1997 and just thought we would share this with our friends.

Domain Names you should never buy
Boy after being in the domain name investment world for as long as we have we are still constantly learning some things that can make your business run better and learning things to keep us and you out of harms way. Welcome to a new one for us, new for us because we never buy or register a domain name that uses hyphens (Example here Viper-Logic.com) mainly because we did not want to have to communicate verbally and here is why as and example we have a radio spot that runs and they always say please visit our software engineering sponsor ViperLogic.com Software Engineering but if we had compromised and bought Viper-Logic.com then the radio commercial which is really done very cool and well read like, would have went like this please visit our software engineering sponsor Viper “Hyphen” Logic.com. You can clearly read and see what happens when you compromise.

Next we just found out that people actually buy domain names with two hyphens in them and this is ridiculous for several reasons that come to mind to us. First of all we believe buying a domain name with a hyphen is not wise, it is a compromise. Let logic share that the purchase of a domain name is the absolute first thing you are going to do to be on the Internet and be truly independent even if you have a site with groups or social networks because if you build a site under these organizations you are never truly free from them as they have the ultimate power over your site.

Two Hyphen domain names are not allowed is harsh they are not excepted on the search engines for indexing. The only traffic you are going to receive from owning a two hyphen domain name is going to come from print media, television and radio. Because you were not wise to double compromise by having two hyphens your message in all other then online media is destine to fail because getting someone to remember to type in one hyphen is bad enough, getting them to type in twp hyphens is shall we say impossible.

Example
Imagine that you are Viper--Logic--Software.com and you run an ad campaign on radio here would be the vocals for that radio spot please visit our software engineering sponsor Viper “Hyphen” Hyphen” Logic “Hyphen” Hyphen” Logic.com and you can see this would be a great excuse to use hyphens if your company name is hyphen.

.info domain names are not informative
We have all heard the old adage that if something is too good to be true it probably is and we have another one if it is too cheap there is usually a good reason so we welcome you to the .99 cent .info domain name. Who buys any domain name except a .com is a real mystery to us until we asked people that have them why they bought them on webmaster forums like the DP that stands for Digital Point by in large the most popular forum or playground for web masters there is and you can visit it here Webmaster forums because Logic is a member and my handle on the DP forum is but of course Logic.

Webmaster Forum .info two part Question
Here is where what should have been a straight answer to our question that we posted like this one here “Do you own .info domain names and if so why? Next we said if the .com was available would you have bought the .info instead?” and our straight question got answers that became anything but the straight truth.

Webmaster Forum two part Answer
The reply postings to our questions were anywhere from the .info was cheaper to I could not find a good .com domain name for the first part of the question and they all answered the second part of our two part post with a NO to why would I buy the .info if I could buy the .com.

This is the death of anyone wanting to truly build a reliable site based on the answers the death word in this article is “compromise” because the domain name is the beginning of the site we are going to build and there are over 100 other factors like incoming links, content for the site and (SEO/SEM) Search Engine Optimization and Search Engine Marketing to mention a few that also determine a sites success or failure.

We have never seen a single site that utilizing a .info extension and furthermore we have not seen actually any popular or successful sites using anything beyond the .com, .net or .org extensions and we have only seen two sites using a hyphen that are semi successful for now but with the search engine bots constantly getting smarter this may only take a matter of time as we are in the know about how the search engines are suspicious about the use of hyphens.

Domain Name investing fast tips
A great word of advise is to own a domain name that is short two words that go together like ViperAuthority.com or less (one word domain names are expensive) has a .com ending no hyphens and is easy to verbally communicate. Going just a step or two further the two words should have meaning and be easy to spell by your potential visitor as well you need to keep the overall letter count low the shorter the domain name the better and please re-frame from using numbers at all cost.
To learn greater in-depth information about selecting a domain name please visit our Domain Name Education Center. Domain Name Education Center

Domain Name Rental requests are beginning

Our first email request about renting some Viper Names
What and experience this our first of many to come rental request for a couple of our domain names has caused and the experience we encountered is why we were inspired to write this article about the understanding that time is money and what is the value of a domain name.

Yesterday Logic who works and is a resident in the California Desert received an email from a professional marketing company in San Jaun Capistrano, California out by the Pacific Ocean about renting a few of our domain names because they found the names in our portfolio here Domain Name Portfolio where it states that our domain names in our portfolio are not for sale.

Recent article on Domain Name Leasing
To read our article about leasing domain names please see the link at the end our this article.

Domain name inquiries to Viper Logic actually happen more often then we would have ever thought since we only have around 3000 .com names and although this was the first time we received a rental or lease request usually the emails are requesting that we sell a domain name. We would guess that we have enough names and that they are really pretty good keyword domain names and this is why we are found and receive questions every week. We believe that what else makes the portfolio easier to locate on the Internet is in part because they have their own web site categorized and indexed instead of just being found through the WHOIS domain name owner look up here Domain Name owners look-up.

To really be honest we claim our domain names are not for sell but like anything in life everything ultimately has its price so yesterdays experience is in part to why we have put the statement on the web site about not selling our domain names however we did not have a statement about leasing our names out to a third party.

Leasing our names out to any company has been an open agreement because so long as they are being used for a real site and they are not being used for SPAMMING then the leasee wouldn’t hurt the actual quality of the domain name they are leasing and we would ultimately still own the names while making some revenue.

Yesterday’s rental request email reminds us of domain name buyer requests
We really feel it is important to share what had happen to us and more then likely to a lot of other domain name owners in that this person wanted to rent two domain names for in this case only 3 months for some kind of promotion. The two names they wanted to rent were RanchoMirageShopping.com and DesertShopping.com and we replied right away with a yes we are interested and the next morning we sent another email back explaining we would have a price to lease these two names by the end of the day.

Following a meeting early that morning we received and email from the professional marketing company that said since domain name purchases and renewals only cost and average of 9.95 dollars annually each and since they only needed them for 3 months each would we rent them out for around 4.50 dollars total.

Our reply to this was are you completely out of your mind, sending and email to a company to pay a fee of 4.50 dollars is completely a waste of their time but even more a big waste of Viper Logic’s time and just for that reason we have the opening statement on our Viper Names web site about not selling our names. We were actually going to only charge 500.00 dollars per name for a whole year since they only needed the names for a 3 month promotional campaign.

We would normally request around 1000.00 dollars and higher a year to lease each name that we are not planning to use. We offer to lease names for 1, 2 and 5 years so a leasee can be assured their name is theirs use for as long as they would like to lease it for at a fixed price so they can trust Viper Logic about not getting shut off or gauged at future date when their site is really doing well.

Domain Names that have power sell well
Education in the domain name industry really needs to be refined beyond the small goup of us that own a stable of domain names so that there can be some kind of organization into understanding the value of a domain name.

If like in our case we own and the marketing company wanted to rent a name like DesertShopping.com they are not wrong in their thoughts about the price because the price she wanted to pay is what she understands to be the value and this happens to us all of the time where a person sees we own a domain name that we are not currently utilizing so they believe they can buy it for the registration fee or even for a slight surcharge. These rationalizations by the domain name buyer or leasee are both false and this is where there needs to be and education about domain name valuation on a large scale.

There are two real underlying issues that need to be addressed with one being on the topic of Domain Name values and the other (and we address this a lot on this blog) is Time is Money.
Domain Names have a value if someone owns it then they believe it has a future value, or that they need the name for a future Internet project they are going to be building.
We look at these names as you would look at the stock market where one person buys a stock believing it is going to go up and gain in value and there is the one selling the stock that believes the value has been reached.

Understanding some factors that create domain name valuation
You can see that our name DesertShopping.com has four values right off the top:
The first is it is a .com the highest level domain name you can have and this is also known as a (TLD) Top Level Domain.
The second is the name is a two word domain name “Desert” for the site location and “Shopping” for what the site is in the business to offer.
The third is the two words make sense when put together “Desert” and “Shopping”.
The forth is the words “Desert” and “Shopping” are easy to pronounce and this leads to the ease of saying it so others understand it without needing to spell it.

Time is Money
We really do have a hard time with people not understanding the cost of time and as we mentioned above write about this topic a lot but we are going to go ahead and share it again using the lady from the marketing company as a good example.

The marketing company wanted to rent a domain name for 4.50 dollars and the cost to even reply to her email cost more then that. perhaps in her case you might say she was trying to steal the 3 month rental for nothing from us but she did not get the deal however what she showed us is that she is worth about 4.50 dollars and hour because she had to of spent at least one hour on the research of the domain names and the emails to contact us.

We like to say when you go out and apply for a job you are made an offer of say 25.00 dollars per hour then your time is worth 25.00 dollars per hour and it is really just that simple. If we spend time doing something like this marketing company did in there request for a couple of domain names then they are truly only worth 4.50 dollars and hour.

Previous Logic Talk Leasing Domain Article
We had written about the newer business model of leasing domain names on June 01, 2008 and if missed it here it is again Domain Name Leasing and in short the article was based on the toll free phone number leasing as a business and how times since then have changed and the new easy access business is the Internet and the addresses to arrive at these businesses are Domain Names or URL’s (Uniform Resource Locator) and what both the one leasing out the name as well and the leasee should know about this practice like the good and the bad.

.com will remain the Top Level Domain

Domain name extensions
We recently wrote all about .this and .that extensions for expanding the available amount of domain names and lately there is yet another extension coming online that has been announced for release in 2009 the .yourcompany expected to sale for the largest amounts of money for new release domain names.

What is a Domain Name
When we write about any subject we start with providing and educational description of the topic so that new visitors that arrive at our blog will be able to follow the post we are making. A domain name is formally known as a (URL) Uniform Resource Locator. The domain name is the beginning to developing any online presence.

To learn how to select a domain name that can help your site get off to a great start please visit here domain name help

Option to owning your own domain name
Today you can actually build a site presence under a number of free services but ultimately you will need a domain name of your own to truly be in control.

These services allow you to build number of site types and it would look like this example myspace.com/palmspringslogic but doing this puts some of your control into the hands of the main sites owner in our case here it would be myspace.com. The most positive plus about utilizing these site building services is their very easy to build and easy to maintain.

When you select a domain name you will learn that there is a type of domain name known as a (TLD) Top Level Domain and these are referred to because there are so many endings actually there are hundreds of them and only one .com (stands for commercial) is a TLD and two others come in close to being TLD’s they are .net (stands for network) and .org (stands for organization).

Within this blog we write a lot of posts related to the world of domain names from understanding how the decision you make when selecting the name and the extension will effect the overall outcome of your site project in the years to come.

DN Journal shares some news on .mobi
First let us share what is a .mobi domain name stands for it is commonly referred to as dotmobi and the mobi stands for mobile and was to be the greatest domain name for the mobile devise world since sliced bread. Logic was talked (hyped) into the need to buy some for our portfolio of domain names and bought eight .mobi extension names.

Now we read and you can to on the DN Journal here Domain name industry news that there is a chance the organizers will be getting rid of the .mobi extension. We at Viper Logic under our domain name portfolio here Domain Name Buyers were wondering why anyone really needed a .mobi domain name when they came out and were made available but at a premium of over 50.00 dollars and not at the .com price of around 9.95 dollars.

Logic Talk is operated by Viper Logic a software engineering company and we clearly understand that any web server (where a site is hosted) can can be programmed in the back-end coding to support WAP (Wireless Application Protocol) that allows the devise to pull a reduced content version also known as a stripped version of any site that operating and utilizing any extension to that portable or hand held devise for the site visitor to access.

.mobi or .marketing hype?
The thought might have originally been that having a .mobi extension would have allowed the visitor to clearly know that the site would support being a WAP version of the regular site. It is not like just because the site is developed utilizing a .mobi extension domain name would automatically convert the regular site into a WAP version.

Why ViperNames.com thinks that there is a buzz about non .com extensions
We have been buying domain names for our future projects for over 11+ years and over the years the available .com domain names which are the most popular and the largest selling extensions are really (though not impossible) very hard to come by.

We ourselves hold and are developing nearly 3000 .com’s so when we search the domain name groups that we are members of, we see that there are a vast number of very large holders of personal portfolios that no doubt adds to the shortage of available domain names.

This is why we believe that people are willing to justify buying all other types of the extensions out on the market and hope that their decision which as we discussed earlier in this post is the first decision a person makes when they decide to build a site for the Internet.

We think that this will make the site owners opportunities to prevail more difficult though not impossible. Where we truly believe the difficultly will be is in two areas pertaining to the domain name being one the ability to have potential visitors remember the unusual extension and the selling of the web site at a future date.

Note of upcoming ViperMailer.com post
Hello to our friends we have some really great news about our web based email marketing search engine advancement project efforts that we have been reporting on this blog about since we began our aggressive marketing campaign June 02, 2008. we will post our latest findings on Friday or sooner.

To see the ViperMailer.com email marketing software search engine advancement project please visit here Email Marketing growth plan