Domain Names Ride Out Recession

Domain Names are a good business model
While we Domain Name Investors are not reading a whole lot on the subject of domain names in the newspapers or magazines these days with all of the media coverage on the state of the economy and the up coming election the world of domain name investing on forums and online trade groups is alive and well.

Logic has been reading about some great domain name sells at DNJournal.com and realize that buying and holding is a wise idea for Viper Names because for a good example we recently read a story about a guy that bought a name for 60.00 (the going rate if you encounter no other bidders) off of a dropped domain name site and years later he sold it GasPrices.com for 8,000.00 dollars only a little later to see it sell for 225,000.00 dollars but fear no evil about this mans loss because he made several million dollars a few years later for only two names.

He went on buying and today is one of the major buyer, developer and seller of names and sites and some are related to cities being like Victorville.com. One name I thing he bought for thousands of dollars and sold it only a few months later for 1.8 million dollars so we can all see he is making great money. If you have been a reader of this topic of the Logic Talk Blog then you know like the man we are writing our commentary about owns over 85% off his names in the .com (TLD) Top Level Domain the extension following the name you buy and to buy .com extensions is the only way to truly invest in domain names, to us a .com is like the real estate investor world location, location, location.

Learn about domains before you burn your money
We offer you basic to advanced education about how to buy a domain name that will have a true value to others at a future date on our site here Domain Name Buyers Guide and we offer the latest domain name tactics here on this blog Domain Name Investing.

Logic has two names that match this story
We went in and looked at our domain name portfolio here Domain Name Portfolio’s and found some names we liked to share for today’s story one being MicroCharts.com a term used for the stock investing world of futures, Micro Charts. Charts are good way to watch and document anything including the futures and domain names. We also own a single word domain name that is a city in Kentucky Knottsville.com a little place or location but at least Logic owns a city domain name so I wanted to share it with you.

Investing in domain names appears to be riding our the Recession
Living in an economic dowturn time has several advantages and we will mention a few positive ones because all we are reading about is how bad everything is so we can look to the bright side of these times. Look at Viper Logic we developed a great business product Viper Mailer an email marketing software here Email Marketing Authority for small, medium and large businesses to grow their customer loyalty and to utilize a service that has the best (ROI) Return on Investment a few years ago and sales went ok but nothing to really pay the bills then the economy went bad and with some effort by us to enhance the product and to become the Email Marketing Industry Authority on the subject sells took off and today 2.5 years lter the product is Viper Logic’s hottest offering.

Next the youth of America has had it really good looking at the past 12 to 15 years when most of these children were very young and now today they are nearing graduation from High Schools and Colleges are entering the roughest economic time to find a job. Great timing and Logic means this because this country was really getting into the luxury items on barrowed easy money so all f this correction brings back value to the special things in life like High end Cars (over 100,000.00), Mc Mansions (over 1,500,000.00) and then we see theatre box office sales at all time highs a great back to basics for family values.

However welcome to a true recession proof investment that shows no near future signs of coming down off of the great ride it is experiencing and there is a theory to why this might be so recession proof if there is such a product or service that exists. We think that it is because of the value owning the correctly worded domain name for a company’s product or service is worth what ever they have to pay because the payback is near immediate.

A great example of this can be seen right here at Viper Logic see we have several products our Email Marketing Product Viper Mailer and the domain name is ViperMailer.com but one other way to get to us is through EmailMarketingAuthority.com and we have Viper Gate a domain name seller and web site hosting site at ViperGate.com buy again you can get to us through ManagedWebSiteHosting.com and both of these generic keyword names best describe who and what we are gaining great natural traffic looking for detailed information on both of our products.

Companies understand what good domain names can do for their sells
Companies that what to get to their audience understand the value of owning keyword domain names and the value associated with those domain names so they will pay what it takes to capture these site visitors and when you utilize this style of approach and own thes names and their associated sites with informative information then you have a fixed marketing cost and do not need to advertise as heavily to get these buyers to your sites.

A little education on Domain Names and you will be a solid investor
So to wrap up this domain name investors encouragement article it is to be treated no different then any other investment it all starts by doing your homework and then you begin buying names turning some along the way for a profit will not hurt you and can add fuel to your wallet to advance into greater names to add into your portfolio of domain names. So come along with Logic and join the Domain Name Investing industry.

Domain Name Helpful Tips

Logic has a friend at Viper Names
We call him Global Domain Name Man pictured above, and he also has a very large presence on the Internet, so Logic thought enough to share him with you in this article. Viper Names has been featured on this blog before but what we have not shared is that he has a place on the Internet where he is even more popular then at his home here Domain Name Portfolio. These two sites have nothing to directly sell to you but rather they are for the educational purpose of understanding domain names for business and investing.

Please welcome Viper Names co-site Domain Name Assistance
Viper’s assistance site is an 11 steps to buying a domain name that if you are lucky enough to own one or more they will be worth there weight in gold over the coming years and we are just going to touch on the popularity of the site and what the 11 Tips and Techniques also known as steps has been doing for us and others that have entered the domain name investing world.

About Viper Logic
Viper Logic is home to mascot Logic as well Viper Logic also holds a vast list of future domain names for the growth of our California Weather Authority project at Viper Names however the weather porject is temporarily on hold while we are building on our Email Marketing product Viper Mailer here Email Marketing.

The inventory is diverse featuring authority sites, product names, services, city business types, banking, coffee, restaurants, shopping, real estate, tourism, wireless, medical and a lot more and how we came about the value of buying domain names started over 11 years ago and the Assistance site was created to help our clients and friends buy domain names for this same reason however what we did not know was that the daily traffic to the site and the keywords the site comes up under would have that many visitors seeking the same researched information that we provided.

The keywords that are most popular in a search to find the assistance site are Domain Name Assistance, Domain Name Help, Domain Name Education, Domain Name Buyers and this site under those keyword combinations has the site placed on some or all of the top 3 search engines on page one (in the top 10) and yet the site like so many of our educational sites does not sell anything although they all do have links to some of our other offerings.

What kind of information is on Domain Name Assistance?
Here is a brief description for each of the 11 steps to summarize what we are doing to help others learn about Domain Name Investing.

Step 1
Buying a domain name is the first step to starting any online presence here Buying a Domain Name to get started

Step 2
Learn what to avoid when buying any domain name here Domain Name buying avoid this

Step 3
Global Domain Name Mans number one rule is here .Com or your traffic will be Dot Gone

Step 4
Your domain name wording can greatly drive your site here Keywords and on Topic words that work

Step 5
Selecting the correct domain name for profit here Buying the Correct Domain Name

Step 6
Learn the basics of what the search engines look at here Domain Names and the Search Engines

Step 7
Learn and meet the governing body for domain names here ICANN Internet Corporation for Assigned Names and Numbers

Step 8
Domain Name Owners have rights and protection here Domain Name Bill of Rights

Step 9
How and Where to Buy and Organize your Domain Names here Where to Buy and Manage your Domain Names Safely

Step 10
Buying a Domain Name that someone else owns already here Domain Name Negotiator Services

Step 11
Viper Logic, Viper Names and Domain Name Assistance have to make an investment disclaimer here Domain Name Buyers Disclaimer

Thank you for allowing Logic to introduce you to Viper Names and his assistance site because we love him very much as our domain name investment guru. 

What your Domain Name says about you

b>What is in a name
Names in general say a lot about a person, place, product, service or company so do Domain Names say a lot about you and your company more then Logic the writer here ever thought because we live in a world of opinion and judgment about everything we say or do so we are going to share what we hear, read and what happens to us and the names of our own sites.

Lets vent together a little first about the naysayer you no those with an opinion about virtually everything except for the one thing they seem to lack, the ability to look into the mirror and judge or discredit their own ideas, thoughts or accomplishments. We all have to love those people that have something to say about everything that is wrong with the world but manage to never actually do anything themselves, so if you want my opinion on these people they make the doers like Logic stronger and I can only hope they keep it up because Logic and we hope you our fellow doers thank them for pushing and driving us to prove the naysayer wrong.

Domain Names can sell the reader
Logic belongs to a lot of web site groups and reads a lot of site postings like Tech Crunch is one of our favorites and people like to let others know they are readers or members of their technology information site because they write a lot about the going on in the Silicon Valley of course usually the big players like Google, Apple, Digg, Facebook and the likes because it makes for great interest in their demographics and that makes Tech Crunch cool so rarely do they write about the little start up players (sometimes they do) but you can visit Tech Crunch here Silicon Valley Technology News.

Tech Crunch provides us a good example (we like there site and content a lot) of a domain name that makes sense it is clearly Tech is about Technology and the Crunch is what they tend to do to some companies they write about after they are crushed, actually they do but they crunch into the internal workings of the companies, products or services they investigate and that is more then likely what the Crunch stands for.

Tech Crunch is a very popular site because they report on technology first before other sites consistently and in fact one would venture to say that each Silicon Valley company has an employee assigned to review the Tech Crunch site multiple times daily for their name, employees, products or services because the site is very well known in and out of the Silicon Valley.

There are other sites that have great domain names in our opinion on all kinds of topics however they lack the content, connections, drive and passion of great sites with great domain names so they lay in the dark shadows of the Internet rarely seen or talked about.

If there is only one great lesson for any site out on the Internet today, is unlike the past with a world of over 6 billion people in it with the majority starving to be or be seen so the old saying that is clearly dead and gone is “Build it and they will Come”.

The domain name is only one part of building another look at me, hang out on me, share me, vote for me and buy from me site that with devotion and passion can become anything you can imagine. The domain name is the very first component of beginning an online presence. Viper Logic is a web site development company dealing over the past 15 years with any, you name company and their sites we have learned this, that people really believe in the old build it and they will come and as a reminder of businesses that share this false belief as and industry that really sticks in our minds and perhaps you have seen these types of owners yourself it is the restaurant industry and they really believe in the build it and they will come approach to business and we are not picking on the industry as a whole they just stand out to us more then any other.

Viper Logic like others own a lot of Domain Names
Logic owns over 3000 .com domain names here Domain Name Portfolioand they are .com domain names because we have yet to see any site without it become the next Google or Facebook and when you are small like Viper everything is then you have to put your money towards the best possibility of gaining the all to infamous (RIO) Return on Investment.

What our .com domain name portfolio is for
We build product and service sites from marketing service, advertisement placement to educational sites so that is in a large part to why we have a Domain Name Portfolio to work from.

Put the Naysayer to rest and shut them up
Since we opened our doors in 1993 and some years later becoming Viper Logic we were always being asked why we have a snake as our name and your name is not friendly and bla bla bla, which by the way in our opinion this happens when you are small it seems the critics come out of the wood work, you know the ones we were talking about above making statements about your name because when you are small and new the name is the first thing they know and they associate with you the owner of the name.

Look at John Chambers the founder of Cisco to us it is clear that the (we speculate here not fact found) San FranCISCO Bridge logo on their products are to bridge the gap and shave the San Francisco name down you get Cisco, if you are small like we are and you did that you would be called dump and told “that will never work” because the critics would think that, so you are that however once you have a Cisco sized company and a man as dynamic and outwardly positive like John Chambers is you are not criticized for the name or the bridge anymore if in fact they ever were at all. We would look forward to thinking that they are criticized for not doing this or not doing that but more then likely they are never told anymore that “that will never work” type of statements anymore.

Now visit a small company and their product
Above we discuss Viper Logic and its relationship to a snake and having a non friendly name, so why on earth then would this company produce a product like Viper Mailer an email marketing software years later only to hear more criticizing about having a name that does not match the product as a service that we offer?

Because when you are Viper Logic and something you do is being written about and talked about that you have built especially in and industry like email marketing that by the way we are also criticized about starting the critics say the email marketing industry is not needing another me to product and there are already enough companies in that business.

We are happy to hear all of this chatter because to have any conversation we can get and the best kind is the free kind of talk and write ups because these tough naysayer are helping us grow our product sells beyond what we were thinking we could do when we re released the product in January 2008 after sitting on it since we first released it in 2005 to a few signups here and there.

Look fuel the naysayer we added to the new re release in January Logic our corporate mascot an avatar as the featured CEO and email marketing authority right on the home page here Email Marketing Authority we came under extreme fire from friends and family associates and advisors “those naysayer” who criticized the Quote Ugly Creature End Quote however Logic is still there and we hope to find other reasons to cause people to talk about Viper Mailer for the good and the bad.

By the way our clients who are marketing experts actually enjoy the Viper Mailer product and the results the product delivers and to us it is very important and anti naysayer to be accepted by our clients so we truly thank them.

Domain Names Keywords can you brand them?

Building a brand name with a domain name
It really does matter early in starting a company which domain name type you use because the choice to select a domain name that is a company name instead of a keyword as a company name is very important to the long-term outcome of the company in our opinion. we are talking about a name like PizzaHut.com versus Pizza.com.

When anyone sets out to build a company it is very important to think-out the domain name along with all aspects of starting any business because you and your company are going to be remembered by your name for the most part.

What we are writing in this article today is about how a small company like Viper Logic brands itself to existing and new clients and how we have been doing this for the last 15 years so we are going to share our strategy in selecting a domain name for the company and then for each product allowing us to still retain our basic name which we are known by our clients as Viper today. Our mascots name is Logic and our viewers have began to recognize Logic as the corporate mascot (avatar) for Viper Logic.

In our case for right or for wrong that is what we are to our clients, friends and family and when we did this we were pretty much going to stay with it because the re-branding of any company is especially hard no matter what size the company is so when you are very small like Viper Logic is it is nearly impossible.

Here is how we have managed to hold all of what we are doing together under a single company with a few types of products and services is that we put each product we build and its branding logo with a brief description onto our web site Viper Solutions here Software Developers and Engineering and within this site there are products and services from beach weather to email marketing all the way into domain name educational tools.

This web site Viper Solutions is where visitors that are just out looking around can see what we have built as well as what we are building so the site when you arrive at it offers four pages being the usual “Contact Us”, About Us, “Products” and “Projects” as well as a link to each of these products and projects including our main company site Viper Logic here Software engineering firms

Keyword versus a Branding Domain Name
Within our portfolio web site Viper Solutions one offering is a web site hosting company and it provides from self serve web site hosting and domain name sells to managed web site hosting and for this company product we offer two names for the site. One is the hosting branded name Viper Gate and the keyword domain name applied to this site as a second name using the technical term 301 redirect meaning which ever domain name you type into your favorite search engine you will find us as Viper Gate here Managed Web Site Hosting and under Manged Web Site Hosting here Managed Hosting by Viper Gate.

Building a brand around a a keyword domain name
This is where we really get into a difficult situation because how do you promote to people that if we were not Viper Gate but rather we were Managed Web Site Hosting a company. A good example is answering the telephone as “Good Morning and Thank You for Calling Managed Web Site Hosting because yes we would be named exactly what we offer as our service name which is Managed Web Site Hosting however the human is better to understand the name of a company and not the service you are offering.

Here is a great example and the purpose for this article today as we dive into the actual value of a single word domain name and the word is Pizza and Pizza.com and we are Pizza Hut (a registered name trademark under Pizza hut, Inc. and Viper Logic is in no way affiliated with this brand or its related trademark) a name and brand that spends millions of dollars on each year promoting the Pizza Hut name so do they really want to be advertising Pizza.com where a person looking for pizza goes onto their favorite search engine and types in the search box pizza?

We most certainly would think not they are Pizza Hut and they are known as PizzaHut.com and even when a person goes to the search box on the search engine instead of the address bar of their browser the very branded name Pizza Hut will get them the result they want, which is at the top of the (SERP) Search Engine Results Page and by the way the search engines currently do take a search for Pizza Hut to the SERP for Pizza Hut as well as the SERP for Pizza also return Pizza Hut as the number one spot as well.

So what is the value of a single generic keyword domain name in this case it is “0” dollars and “0” cents because for Pizza Hut to own Pizza.com makes no sense. LOL.

What is a single nondescriptive domain name worth
Hype might be at hand here in almost every case of utilizing a domain name to build on a brand because even with cars.com we think here at Viper Logic about these single word as keyword domain names and about when I want to look for example at a car I generally know that the car I want to look at, and would never type this word cars into a search engine because it is to vague and nondescriptive. I would type in Dodge Viper of course. LOL

When a single word domain name makes sense to Logic
We are Viper Logic and we operate a couple of Viper named web sites that do really well for us and these are Viper Gate as ViperGate.com, Viper Names as ViperNames.com and Viper Mailer as ViperMailer.com these are branded domain names for our products but we would love to own the domain name Viper.com however it is owned by a company not far from our operations Center in the heart of Palm Springs, California and that is the Viper Automotive Alarm Company and even though we wish we had the name, it is part convenience and part proud parent ego and not requirement because we believe and our technical research shows it would have little to no effect on our future sales volume.

We do own a few thousand domain names in our portfolio which are descriptive, locational, product or service orientated and you are welcome to see what we think are good targeted domain names here Domain Name Portfolio by Viper Names.