Discovering Cities in California Series

Welcome to Auburn, California.
Located in Region 11.
The County is Placer.
The city has less the 13,000 residents living in 7.4 square miles.
The city was incorporated in May 1888.
The city is located in Northern California.

Some Interesting facts about Auburn, California.
The city titles itself as the Gateway to the Sierra.
Auburn is the Endurance Capitol of the world, what yes it is the athletes sporting and endurance paradise with the most running, horse back riding, and the half-iron-man triathlon. The area was established when a rail road came through utilizing 10,000 Chinese workers. The rail road Central Pacific was built as a part of the Transcontinental Railroad which from Sacramento heading east.

What to do in and around Auburn, California.
Looking into today and the area being the capitol of endurance it would be enjoyable to go on the Mountain Bike Race and even though they mention horses and running.
The city has maintained its heritage and they did this by restoring their Old Town with houses and shops from the mid 19th century. The city has the oldest fore station. If you visit the Placer County Museum they have on display some gold-digger tools and Native Indian and Chinese artifacts.
This is unique for the area they have a spectacular display of of natural mined gold 194.11 ounces from the area at the Auburn Historic Courthouse a wonderful structure started in 1894 and completed 1898. See this great structure here Placer County Courthouse

Official City of Auburn, California web sites.
City of Auburn City of Auburn, California

Auburn Chamber of Commerce Auburn, California Chamber of Commerce

Economy? Is Retail in a Tailspin

The Economy, we are all in it together
The world of forecasting is part art and part science.
It is often easy to take a wild goose of a guess on what is going to and when it is going to happen when we all look forward.
Logic uses a real world “Logical Approach” to estimate what will and when will the economy see some changes that will effect the livelihoods of us all.

Sale it, Flip it, Turn it
What we are seeing in the American economy is a correction true, and actual healthy retraction of the over indulgence from the past 12 to 15 years of eased credit, open credit, refinance ease, and a clouded myth of what being rich actually, no wealth is.

The biggest economic bubble since 1929-1933
Logic has been in deep uninfluenced study of economics since 1983.
Staying clear of the hype that markets generate and remaining very opinion-aided about spending habits, trends, and the belief that investors have, that when houses, stocks, domain names included, commodities, or anything else rise for no fundamental reason and how those that are holding onto these investments justify the rise in them to artificially build on their confidence that these investments will not correct is truly amazing to experience, listen, and learn from.

Welcome to the beginning of the second worst of economic times
No we do not think this is anything like the Great Depression of the late twenties and early thirties, but it will be the worst since then as we all return to fundamental basics for America and with no choice, but to follow suit the rest of the world.

America’s actions will and do effect the world
Most of the world provides products to Americans and if Americans begin to realize that those million dollar homes, 100,000.00 dollar cars, 16,000.00 dollar watches, 800.00 dollar bottles of wine, 400.00 dollar purses and on, and on, and on are not being bought then the remainder of the world will be forced to down size their manufacturing of these goods.

How the rest of the world is looking
We are all seeing in China mass layoffs brought on by factory down sizing and in India reductions in off shore services like software development and tech support centers. It is now highly possible that this down sizing might lead to civil unrest to the likes that we have never seen.

Viper Logic sees a lot of foreign activity
How many calls should a small software development company like Viper Logic receive from a foreign country each day pleading for work at any price, because we are emailed and called upon each and every day from these countries. This is a clear sign that times are getting tough and are sure to get a whole lot tougher before any correction is to take place.

This is not the end of the world
Americans are getting real smart in realizing that if you forgo the purchase of these products that there is no shortage of, and never will be, and in fact we always say around here at Viper Logic that for each year Logic waits to buy a new car then the car Logic buys will be a newer one.
Americans really are smart and intelligent people that are realizing that the urgency we all feel pray to by having to have all we wanted, and wanting it now then financing it today, so we could show others how well we are doing did not impress anyone. In fact because homes, cars and credit cards were so easy to obtain it made all of these usually rare sightings into commodities, meaning that it became the mainstream norm. It lead to the no big deal and it ultimately lead to the now not impressed.

Americans return to saving
If we are correct in believing that Americans have learned their lesson about overindulgance and begin to understand that rich is not wealth and that all of those high priced commodities got them no where (though we will admit it gave us all a temporary feeling of satisfaction that was short lived) and begin saving their money realizing because Americans are intelligent that they are going to begin feeling a whole lot better then those temporary good feelings.

Save your money and sleep better
There is greater satisfaction in having good money invested in our retirement or in having enough money for those rainy days that will allow them to sleep a whole lot better at night. Hey even if you still need to show how well you are doing then we have a great idea here on how to express this to others.

Wear your wealth
You could buy a t-shirt and have an impression of your bank statement or investment account printed on the back of it so others will see how well you are doing. We mean what is the difference in driving or living in more then you need, and printing your savings and investment efforts onto a t-shirt for all to see as well. Why is one ok in our sociaty and the other frowned upon?

Retail is in a TAILSPIN
The economies worst is coming to a retailer near you.
We discussed the forecast on this blog encouraging sales people at large to consider alternatives in gaining knowledge and skills in another trade here Working in Sales? Should you be worried? and the time to do a carrier review and change is now.
Looking at retail as an overall industry that includes real estate, cars, coffee shops, clothing, restaurants, and etc. the amount of growth in the past 12 to 15 years was the largest expansion perhaps in the history of retail.
From these findings and looking at the reduction in consumer spending it is clear that there is not only going to be the largest amount of available retail space in retail history, but the largest reduction in employment as well.

Retailers begin to down size
We only have to look at the worlds largest coffee shop operator to see that the growth worked during the consumer comfort zone period of overindulgence to realize this could have never been sustained. This coffee shop operator announced the reduction of 600 locations today and the reduction of 12,000 employees marking the beginning of major corporations reducing there size to start matching the demands for their commodities.
Logic is not in any way going to bad mouth this CEO because he is really great for being and avid domain Name Investor just like Logic and Catnip are at Viper Logic.

A mad Logic shares an economic forecast
Logic is really clear on the information here as it comes from the street level. See Logic has friends, a lot of friends and I did not buy them either. What we are seeing looking forward is a clear picture of when the bottom will hit the economy and when we will see the signs of gaining traction coming out of these adjustment times.

Logic disclaimer
We are in no way always correct all though we get some of the predictions right on the money.
We predicted to the month the beginning of the housing down turn. We have had our fair share of bad stock picks, bad estimates, and wrong product releases in regards to timing. So even though we are writing this today we have been discussing this forecast with friends and family for several years, and now within this blog as well for a while now.

Employment Forecast
The employment forecast is the most important part of our forecast because we are all humans and Logic loves humans.
Unemployment will rise (again in our opinion) in 2009 and into 2010 to a financial news reported 25 percent and we always add 15% to the current reported numbers for those that are not filing claims, or have come off of the list because their benefits have run out or they stopped looking for work. This estimate is going to come about from any and all sales positions as mentioned above.

The stock market is tricky
We have to really think about this one because the market is running just shy currently at just under for the Dow 12000 (Dow Jones Industrial Average) and looking into the end of 2010 we predict the Dow to be at or near 8000. This is in part because along with an economic correction of this magnitude the stock market is going to correct as well.

Oil prices are over forecast
We are staying out of this one because this appears to more of a political maneuver then a real demand driven issue. Also the speculators are the biggest players here driving up these prices. Because of a personal connection to oil money Logic wants to thank these political and speculator people and let you know to keep up the good work because Logic’s mom needs a new pair of shoes.

Real Estate may recover
It is said that real estate is the best investment one can make, yes and a diamond is forever.
Logic has a problem with these statements. Look back to what Logic thinks is the 1940’s 50’s and 60’s to see what we are going to say about real estate. 

Logic growing up in a track house development remembers the late 60’s through the 70’s and through the 80’s and never seeing (in the urban neighborhood I grew up in) a house for sale sign, and if I did then it was all the neighbors would talk about the usual neighborhood gossip of Why, Where, Who, and When even questions like did so and so die is this why the house is for sale? (Thank you Catnip for pointing out this from our past.)
Back then (and hey we know times change so we are not stuck in the past here. It is just our prediction for the housing market) a person or a family usually bought a home that fit the family and it was just a place to live and work towards paying off your mortgage over 30 years and save money up as well to allow for a safe and comfortable retirement.

Welcome in the largest selling sector of the current housing market foreclosures
Welcome to the 90’s and the 2000’s where along with the McMansion speculation and credit ease caused one of if not the largest run up of real estate in the history of man kind at least in volume. Easy credit played a large roll in this as well as uninformed real estate sale personal that would tell you what ever they could to get you into these houses, and they did just that. Then the banks and mortgage companies went right along with this and a family making next to nothing after still raising 3 children worth of expenses owned their first home. Speculators figured out how to make more money by having 6, 8, 12 homes all running off of the commissions of selling other homes or flipping them, and again easy, look the other way credit because do not worry in a worst case scenario the houses all of those the speculator financed would continue to rise no less then 20% per year depending on the location of course.

Hedge Funds and the Mega Wealthy
Hedge Funds are a wealthy persons play ground and truth be told they kind of caused what will become of the hedge funds future.
These people (fund managers) make more money per year then any CEO does on the planet and this made them wealthy as well or certainly put them in the Mega Rich category from our chart below.

In our Opinion
This new easy money commission is what might have began to cause the hedge funds to start to not look really good. The wealthy persons flooded in as the market was rising, but then the funds began to tumble. It was going on unseen by these fund managers in large part because of them being to far removed from the real world themselves.
See these hedge fund managers and we do not have a problem with a fund manager making 300 to 800 million dollar a year if they are capable of living on the street with the Employed Person, (stay tuned into reality) but we think that while they are traveling between one of their mega houses to another one of their mega houses aboard their private jet or mega yacht they are never engaged in a conversation with the Employed Person from our chart. We call this living in a bubble and the results is and out of touch manager.

In touch with reality at all times
To stay in touch with what the Employed Persons on the front line might share with you to allow you the fund manager to get a heads up on the general economy might be just the edge, and early retreat mechanism, you are needing to stay up with to maintain those high rates of return required to be attractive for the risk your wealthy clients are taking with you.

Bad times effect all, just not equally
Do not think for a minute that only the Employed Persons are the only one to be effected by the Logic prediction, The type of projected down turn we envision will effect us all and in fact here is a small and simple breakdown of the money train of those to be effected.
Employed Persons Under 1,000,000.00 dollars net worth.
Middle Class Rich Over 5,000,000.00 but under 10,000,000.00 dollars net worth.
Mega Rich Under 100,000,000.00 dollars net worth.
Wealthy Over 100,000,000.00 but under 1,000,000,000.00 dollars net worth.
Mega Wealthy Over 1,000,000,000.00 dollars net worth.
Including primary residence.

Down turns affect us all
This is a good time to talk about what is relevancy in ones net worth.
Look back at the time that Ted T. went from the Mega Wealthy person to the Wealthy even though Ted was not going to go hungry he had to be feeling sad or really defeated. We are sure Ted is doing better these days, but you can see how these down turns effect us all. Maybe because Hedge Funds are for the Mega Rich on our list and up, and given the fact that Hedge Funds are a risky bet that can bring in larger returns, but face a higher risk some if not most of all the players from the categories are going to be hit and no matter how much money one has you still did not work that hard only to see someone take part of it away that you put out in the risk area.

Shared the wealth now share the pain
Logic just wanted to make this point. However we realize that the Employed Persons like Logic cannot take much of if any of a hit as most of the Employed Persons are only a pay check or two from being out on the street. This means that the masses which make up the lions share of the consumer spending when faced with a prolonged down turn like we are all in with increasingly higher cost of goods like gas, food, services, and energy along with the fact that their number one investment? their home can no longer play the roll of a piggy bank, as well credit cards are tightening and reducing the available credit balance directly takes away from their expendable income and is what is putting us all on the road to the worst economic times since the depression.

Banks and Mortgage firms
Like oil prices and oils impact the banks and mortgage companies have been way over talked about and there is nothing to forecast in this area due to the clear understanding that the end for these people is so far away Logic would need a fortune teller to help them see the light at the end of there ride through the tunnel of love. No fowl here, as Logic does not own a house have a mortgage or owe any bank loans what so ever. Not even a car payment.

Municipalities will fail
Signs that your favorite city or county might be already in a financial bind is apparent even here where Logic live in Southern California.
Cities and counties, they have the numbers in front of them about new development starts, fees, and tax income, but maybe like the lone home owner who has had his home on the market for the past two years with a two year old price tag on it believing that the market is going to turn and you can get out of the projected debt is right around the corner, the good news here is if you are operating a time machine you can go back and sale that house.
Cities and counties have a past, neaning many have seen these down turns before will file for bankruptcy and need emergency assistance to maintain the most median of city needed to function operations.
This will more then likely hit cities and counties in the latter part of 2009 and be well viewed by the city and county residents in early 2010.

What is it all going to come down to?
Logic realizes without corrections we cannot enjoy prosperous times. Corrections are great for returning to value in investments, even cars that we buy become more of a privilege to have instead of the norm.
We all especially American will come out of these times shining well, and if we have called this right then American per household savings will begin to rise agian, and along with saving and having money in the bank instead of money in more stuff.
Your health will be better and a little secret, families get along better when there is money in the bank reducing those financial strains thus this is a key ingredient in living longer, happy and staying well.

Economic recovery will come
Yes America will rebound between 2010 and 2012 and by 2014 (we all need staying power) the Employed Person like Logic will see the good times return only this time you and us will come into these better times with money in the bank as a proud saver and the power of having money is one of the most important things in our life right after our health. 

Domain Name Extensions TLD’s and the past Hype History

Changes in the .com world are coming as sort of predicted
Back in time on this blog we went through the history or domain names then offered some in our opinion future predictions about how domain names would end up and what companies like our own Viper Logic would remove the extension. To recap the extension is the ending after the name in any domain name.
Example:
We would in the future be known as ViperLogic and not ViperLogic.com. We used large companies in our prediction like IBM and COCA COLA. Because they advertise their brands on a daily or rather hourly bases. We believed that these large companies would remove all extensions that by the way are always a .com TLD (Top Level Domain).

How close did we predict the future of domain names
We are impressed actually we came in real close.
Click here to read what we posted on My 02, 2008 domain names with no extension

The way that ICANN the organization that manages domain names located right here in California Marina Del Rey and you can visit their web site here Internet Corporation for Assigned Names and Numbers voted and set pricing and in 2009 will allow these new domain names to be purchased.
Here it is in case you missed reading about it in the newspapers or domain name online groups.
Lets say we are Apple and we own Apple.com.
What we or you can do in 2009 is to buy dot .Apple as it actually replaces the .com or any other extension and becomes the extension itself by adding a dot in front of the domain name making it your own unique domain name.

How much are .ANYTHING domain names going to cost
As of this new release of extensions by ICANN you can now buy your branded name outright for around 100,000.00 dollars or bid for a generic name like “.EmailMarketing” that will start at about 100,000.00 dollars and might sale for as much as bidding can take these generic names to the 500,000.00 dollars.

What will happen to other extensions
Logic belongs to a lot of domain name online groups. There is a lot of conversation about the addition of new domain name extensions. What we have read about these new endings is showing that yes the major companies like Apple, IBM, and EBay will buy the .THEIRNAME and will use them but we do not and have read that they will more then likely not get rid of their .com extensions knowing that how people look for a company they know is to type it into the address bar as they know it using the .com at the end.

Experts claim that the .com extensions are safe and here to stay
Over the years and being the owners at ViperNames.com here Domain Name Portfolio a portfolio of almost 3000 .com domain names there is reason to have some worry in our thinking about holding on to these domain names as investments.

Moving at Internet speed
Times are changing faster on the Internet faster then in any place or time in the history of man kind. This still should not cause those like you and us in the domain name know to worry about the out come of adding and even higher level of domain name extensions to exist. Here is why.

Domain name extension history
Logic and the ViperNames.com team go back in domain names about 11 years as investors and back a little over 15 years as actual users applying domain names to our products and services.
We have seen a lot of domain name changes since we started and in fact we would like to share the hype that prevails in the domain name investment world as it is very similar to the hype in the Wall Street investment world. We have investments in both of these investment mediums.

Logic has a stock market understanding
When Logic began trading in the stock market in 1983 it was very shortly after starting in stock trading that Logic realized that Wall Street behaved like a five year old child who while walking home from school sees the traffic accident, runs home to tell his mother that there has been a giant car accident down the street and there are people hurt and a car is even on fire. Oh mom it is really a very bad accident. The mother takes her five year old and rushes on foot down the street and arrives at the accident scene and discovers that two car sustained a little damage and the steam from one of the radiators is coming out from under the hood of one of the cars.
You can see the exaggerated child view of the accident and the reality of what really happened at the accident scene. This is how Wall Street and in most part how the Domain Name Investment world react to what is new news.

Domain Name Reality
Over these 11 and 15 years the changes have come and have passed. Here is the way it started with only the .com, .net, and .org. Each had its place. The .com was to be for “commercial”. The .net was for “network”. The .org was for organization. There were others but the public at large could not own them. .nato, .edu, .gov, and .mil to mention a few.
Welcome .int for international treaty.

There was a maximum amount of characters allowed for the length of the domain name and this got extended to what today is 63 characters. This alone allowed for an increase in the available number of domain names.

Then came the addition of extensions that were .biz, .info and others.

Then the flood gates opened after the first country code domain names were released .cc was for Cocos (Keeling) Islands in 1997. Today there is a country code for each country. there are 100’s of extensions.

In 2005 there was .travel followed by the wireless way over hyped even we bought a dozen or so .mobi made available to us all in 2006.

What has happened
It is simple to answer this question. Nothing happened or you might say very little other then the .com is the TLD (Top Level Domain) leader, it has the most in use, it has the largest number of sales and it is utilized by every branded major company name on the planet.
The hype over this will fade away and the .com will continue to connect the searchers of the Internet with the proprietors of businesses around the world.

Why are we so sure
Besides the highest price tag for off of the shelf for the new .ANYTHING domain name releases is that the human types .com from within the subliminal portion of the brain and we do not see a change coming even if you see .Sony, .Volvo, .viper we ca assure investors of domain names that these very same people are going to retain and utilize their .com versions as well.

If you would like to learn more about buying 9.95 dollar domain names please visit out domain assistance website here Domain Name Buyers Help

Blog building for a more informed tomorrow

The world of having your own blog
This having a blog is an E-Marketing a part of email marketing efforts to gain popularity in a web site you own.

Here goes Logic again. Blogs are a great tool and if you approach the blog the same way that you have approached your business or life with a plan, a well documented and thought-out plan then you are ready to be a blogger.

Your number one question to ask yourself
What to write about?
Actually this is harder then you or us thought it would be. Here are some things to ask yourself.

What are your interests
This even sound simple doesn’t it? You need to consider this.
Is your blog to promote your business or it for personal sharing? If yes to business then fine you are off and running the choice is made for you. Not yet because wile you can always add topics as you go it is like starting over though.

Here is why
Blogs are and ongoing log file about your topic and if you create a blog and you have like in our case 4 topics 3 relating to business for us and 1 relating to venting our thought on anything you might conjure up.

Blog Statistics
Your blog will need to compete with the estimated 100 million blogs on the Internet these days. The good news here is, because there are so many completely free blog software’s out there today and with people having and operating some 6, 12, even 20 of them they are beginning to fail. This is good news for us and you. The less there are the better odds of people finding our blogs.

What happens when things are easy to do and free
This is great. See Logic can remember a friend actually it was Catnip and Catnip got a job one summer during high-school at a dough nut shop folding boxes for the dough nut shop owner. See Catnip loves sweets beyond any person Logic has ever known. Catnip you might say had a sweet job. While Catnip was being paid to fold boxes he also was allowed to eat all of the dough nut he could eat. After the first couple of weeks Catnip did not want to even smell a dough nut yet alone eat them anymore.

Catnip Scenario
This Catnip scenario is similar to what is and has been happening to the FREE blog software and have all of the blogs you want concept.
These people that wanted to operate those 6, 12, or 20 or even more blogs like most of us started out like a “gunhoo willie” typing each day and night about all they knew on the subjects and could even dig up on the subject matter. Then instead of the daily posting to each blog they started to just add a subject to a topic each week, then after some more time each month they would write until they were not writing anymore or maybe just every 3 months. This was the death of their blogs.

What is the bottom line here
Nothing in life is free even a blog software is costing you, time and hello world time is money, because with each of us time is all we have. Logic knows this better then most in one aspect. Logic comes from actually being educated and raised in an aerospace manufacturing environment.

Writers Note:
Thank you Mom and Dad I actually have an advantage because of this great way of understanding how to sell anything into an economy by never basing the sale on price.

What makes a blog work
This is really a good time to share what happens if you are not updating your topics on a daily bases.

How many topics to write about
We in our case selected 4 topics. We believe that the more topics you have that are not related to one another deludes your blogs strengths.

How often to blog
We are not saying that you cannot take a day off once in the while say like not posting a topic on Sundays would more then likely be fine. This way you are adding topic content 6 days a week.
There is more to this however, your content needs to be informative, educational, tips and techniques, and be even breaking news.

How much to blog about each day
Next you will need to also write about 1000 to 2000 words (in our opinion) of content each day as well. This is why at the beginning of this article we encourage a lot of thought about your topic selections. If you try to write about a subject that you or us do not have a passion for then our blogs are destine to failure.

Accurate Information Sharing is critical
Accuracy is critical. Remember that you will over time gain a reader base even subscribers to your blog so besides just writing a lot of content each day you are going to become and excellent researcher into your topics so what you are writing about is the best most informative information you or us can provide our readers.

Selecting a blogging topic
The best way to approach this is to stay away from subjects that are over populated. One way to check out your blog theme and even by each topic is to go to one of the many blog directories, type in your topic and see how many there are already. Here is a Blog Directory or two to get you started Blog Directories or Blog Directories

Prevent dating your blog
Next stay clear of time or date sensitive topics like elections, game consoles, a single movie or music industry individual, or anything that is hot now but may not be tomorrow like and IPod for example. However you could be writing about electronic gadgets and this way you are covered as you are in the general overall electronics industry.
It is the best advise to select a theme for your blog then select the topics that blend with the theme. It is best to keep the topics as open as possible. This will allow you to maintain your topics while expanding your articles.

What hurts a blogs performance
Lets start off with the obvious like headline news that was reported already. If you did this you are then recognized as a follower writing literally yesterdays news today. The search engine spiders and bots are not going to show any concern for your content.
There is and even more important factor about writing about the past like this as well.

Excite your readers
Your readers are already going to be in the know about the old news no matter how you re-write it. What all blogs or for that fact all web sites (by the way they are the same) become popular for is all about the content. Not just any content, but rather on target content. The content needs to catch and hold onto the reader, be relevant and informative. Even educational, like those how to do this or that types of truly helpful stuff.

Maintain a posting regiment
We mentioned this under What makes a blog work.
Blogs need readers. These readers come in to your site in two ways. They are the actual readers that arrive to your blog because they are interested in your blogs topics and they are the search engine spiders and bots that are coming to crawl your site for new content or a person doing a search has typed in topic keywords that your blog best matches.

About the Logic Talk blog
We began blogging on April 11, 2008.
While blogs really began coming on the scene in 2005 Logic and Catnip held out until there was some stable purpose for the blog. Today we have a blog and writing, sharing, loving, and venting about what we do, are doing, and will be doing became the primary reason to launch the LogicsBlog.com under the title of Logic Talk.
We have 4 topics because we believe that having more (and we see blogs with 20 to 30 topic headings) topic heading would dilute the branding efforts that the blog is providing to our branding efforts and to our search engine SEO/SEM advancements (Search Engine Optimization and Search Engine Marketing) that is even though we have 4 topics is for our Email Marketing web based software services web site ViperMailer.com here if you are interested to what drives us to write as much per day as we do Email Marketing